Janover Announces 73% Increase in Organic Website Traffic for 2023 - Driving Inbound Loan Applications and Lender Engagement
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Insights
The increase in organic traffic and impressions for Janover Inc. is indicative of the company's growing online presence and visibility. Such growth is often correlated with enhanced brand awareness and customer engagement, which can lead to increased conversion rates and potentially higher revenue streams. In the context of commercial real estate, where transactions are significant and customer acquisition costs can be high, the reliance on effective SEO strategies to drive organic traffic is a cost-efficient method of lead generation.
Furthermore, the ability to attract a large volume of organic impressions suggests that Janover's content is resonating with its target audience. This is important for building trust and authority within the niche market of commercial real estate transactions. A sustained increase in organic traffic may also reduce the company's dependence on paid advertising, improving its long-term profitability and margins.
Janover Inc.'s reported surge in organic website traffic and impressions is a positive signal to investors, as it may forecast an upward trend in user engagement and customer acquisition without the associated costs of paid advertising. From a financial perspective, the zero incremental cost of organic search engine optimization (SEO) strategies to drive this traffic is a lever for margin expansion. It is important to monitor whether this increase in traffic and impressions translates into a commensurate increase in revenue and whether the company can maintain or improve upon these metrics without significant additional investment.
Investors should also consider the scalability of Janover's model. If the company can continue to grow its organic reach while managing the costs associated with scaling its platform, it could be positioned for sustainable growth. However, it is essential to remain cautious and look for evidence of conversion rate improvements and actual financial performance in subsequent earnings reports.
Janover Inc.'s achievement of over 100 million organic impressions underscores the effectiveness of their SEO strategy. For a niche market like commercial real estate, high-quality, targeted traffic is more valuable than raw visitor numbers. The company's focus on organic search results suggests a strategic prioritization of long-term brand building over short-term paid marketing gains. This approach could result in a more stable and loyal customer base, which is particularly valuable in an industry that relies on trust and repeat business.
However, while impressive, these metrics need to be viewed in the context of conversion rates and customer lifetime value. High traffic and impression counts are only beneficial if they lead to meaningful interactions and transactions. As such, ongoing analysis of the correlation between organic traffic and business outcomes is necessary to truly gauge the success of SEO efforts.
Reports over 100 million organic impressions for 2023
Boca Raton, FL, April 04, 2024 (GLOBE NEWSWIRE) -- Janover Inc. (Nasdaq: JNVR) (“Janover” or the “Company”), an AI-enabled platform for commercial real estate transactions, today announced that organic website traffic increased more than
“We are pleased to have surpassed the 100 million impression mark in a calendar year. It’s a testament to the anti-fragility of a marketplace and how market dislocations can add value to corners of the business,” said Blake Janover, Chairman, and CEO of Janover Inc. “Since inception, we've taken well over
“We’re modernizing financial services for entrepreneurial commercial real estate and small business owners and the first step of that process happens online. We’re proud of what we’re building,” concluded Mr. Janover.
About Janover Inc.
Janover is an AI-enabled platform for commercial real estate transactions. The Company seeks to revolutionize the commercial real estate lending market by making it hyper-efficient, transparent, and accessible to all rather than the few. Through the Company’s online platform, it provides technology that connects commercial mortgage borrowers looking for capital to refinance, build, or purchase commercial property, including, but not limited to, apartment buildings, to commercial property lenders. Borrowers include, but are not limited to, owners, operators, and developers of commercial real estate including multifamily properties and most recently, a growing segment of small business owners, which Janover believes represents a significant growth opportunity. Lenders include small banks, credit unions, REITs, Fannie Mae® and Freddie Mac® multifamily lenders, FHA® multifamily lenders, debt funds, CMBS lenders, SBA lenders, and more. Additional information about the Company is available at: https://janover.co/.
To view the latest investor presentation, please visit https://ir.janover.co/.
Forward-Looking Statements
Forward-Looking Statements
This release contains “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as: “anticipate,” “intend,” “plan,” “believe,” “project,” “estimate,” “expect,” strategy,” “future,” “likely,” “may,”, “should,” “will” and similar references to future periods. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: (i) the effect of and uncertainties related the ongoing volatility in interest rates; (ii) our ability to achieve and maintain profitability in the future; (iii) the impact on our business of the regulatory environment and complexities with compliance related to such environment; (iv) our ability to respond to general economic conditions; (v) our ability to manage our growth effectively and our expectations regarding the development and expansion of our business; (vi) our ability to access sources of capital, including debt financing and other sources of capital to finance operations and growth and other risks and uncertainties more fully in the section captioned "Risk Factors" in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 and other reports we file with the SEC. As a result of these matters, changes in facts, assumptions not being realized or other circumstances, the Company's actual results may differ materially from the expected results discussed in the forward-looking statements contained in this press release. Forward-looking statements contained in this announcement are made as of this date, and the Company undertakes no duty to update such information except as required under applicable law.
Contact:
Crescendo Communications, LLC
Tel: 212-671-1020
Email: jnvr@crescendo-ir.com
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