Juniper Networks® and citizenM Collaborate to Deliver Memorable Hotel Experiences with Personalized Engagement
Juniper Networks (NYSE: JNPR) announced a partnership with citizenM, a luxury hotel brand, to implement AI-driven wireless access, wired access, and firewalls. This collaboration aims to streamline IT operations and enhance guest services. citizenM plans to expand from 31 to 40 hotels by 2024 across Europe, Asia, and the U.S., necessitating a scalable network for its digital transformation. The new system utilizes Mist AI™ for efficient network management and secure guest connectivity, improving the overall hotel experience. Juniper has been recognized as a leader in the 2022 Gartner Magic Quadrant.
- Partnership with citizenM enhances Juniper's presence in the hospitality sector.
- Implementation of AI-driven solutions aims to improve guest services, aligning with citizenM's growth strategy.
- Mist AI™ automates network management, potentially reducing operational costs.
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citizenM adopts Juniper’s AI-driven wireless access, wired access solutions and firewalls to streamline IT operations and provide enhanced services to guests
citizenM currently has 31 hotels globally and is pursuing major growth plans, aiming to operate 40 hotels in premier metropolitan locations and airports in
With citizenM’s new network, guests can simply check in at a kiosk or via the brand’s award-winning mobile app, with an ambassador at hand to help if needed. A digital key is created and guests are on their way to their room quickly, typically in one minute. Once in their room, guests can control the room temperature, lighting and shades from an in-room Wi-Fi-enabled tablet or via the app, as well as accessing F&B menus, viewing city guide content and more. Guests can also seamlessly stream their apps, movies or games to a high-definition TV and share them with family and friends without increasing the risk of a threat, compromising them or the hotel network.
In addition to real-time, secure connectivity with personalized experiences for guests, the Juniper solution also simplifies the deployment and management of IT infrastructure and services across multiple, distributed properties. With Mist AI, zero-touch provisioning and automated workflows operated via the cloud, network setup is easy and quick. Mist AI proactively detects and fixes anomalies to expedite troubleshooting without the need for onsite resources. Additionally, ambassadors, duty managers and support staff at the hotel properties have fast, reliable access to their key hospitality and business applications, including property management, content management, physical security, payments, video and voice. Juniper Networks SRX Series Firewalls provide a full suite of traffic inspection and industry-leading threat protection capabilities while maintaining top performance. These capabilities effectively safeguard hotel guests, staff and their access to the internet and other digital assets.
Supporting Quotes:
“citizenM has re-defined hospitality by disrupting the traditional hotel model to give modern travelers an affordable luxury experience. A key pillar of our strategy is to provide guest service beyond expectations. We aim to anticipate our guests’ needs, continuously exceed their expectations and curate memorable experiences for them. We strongly believe that technology is the foundation and enabler of our transformation. We value Juniper’s innovative thinking and how AI can help us manage the network.”
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“Technology has become a critical element in the hospitality industry, as guest demands are changing and visitors are looking for more tailored service during their stay. citizenM adopts guest-centric technology that provides personalized experiences for its guests in a very seamless and simple way. Juniper Mist supports citizenM’s business objectives by enhancing connectivity with simplicity, providing analytical data and simple operations with proactive, low-maintenance troubleshooting, resulting in lower operational cost - but high value - in terms of the customer experience.”
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Additional Resources:
- citizenM: Success Story
- 2022 Gartner Magic Quadrant for Enterprise Wired and Wireless LAN Infrastructure: View Report
- Blog: When it Comes to Wired & Wireless Access, Juniper Mist is in the Driver’s Seat
- 2022 CyberRatings Cloud Network Firewall Report
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