Juniper Networks Accelerates Partner Profitability with New Elite Partner Tier, Program Enhancements

Rhea-AI Summary

Juniper Networks announced enhancements to its global Partner Advantage Program (JPA) for 2022, launching a new Elite Plus partner level aimed at driving growth. The updated program includes a collaborative sales approach, expanded partner communities, and increased seller rewards. Additionally, the introduction of virtual sales pods aims to facilitate real-time collaboration, enhancing sales cycles. The program builds on successful acquisitions and is set to take effect from January 1, 2022.

Positive

• Launch of the new Elite Plus partner level to enhance partner support and resources.
• Expansion of partner communities to include role-based journeys and continuous learning opportunities.
• Introduction of virtual sales pods for improved collaboration and faster sales cycles.
• Increased seller rewards to incentivize partner-led opportunities.

Negative

• None.

Juniper Partner Advantage 2022 introduces new Elite Plus partner level, strengthens partner communities and empowers experience-led sales engagements

SUNNYVALE, Calif.--(BUSINESS WIRE)-- Juniper Networks, a leader in secure, AI-driven networks, today announced new enhancements to the global Juniper Partner Advantage Program (JPA). Starting January 2022, a new top-tier level of the partner program will be introduced, and a modernized engagement platform that embraces a collaborative sales approach. The JPA 2022 program updates also deliver an enriched learning experience to enable partners to quickly expand their knowledge of Juniper and maximize their business growth opportunities.

As the past year has demonstrated, networks are more important than ever before. Network operators are faced with the dual challenge of an increasingly complex environment combined with the requirement to create the best possible user experience. Juniper Networks’ commitment to Experience-First Networking extends beyond innovative technologies to encompass all aspects of the organization. This experience-driven mindset extends to the partner program and its new collaborative focus, which will lead to stronger engagement and increased opportunity for Juniper partners.

JPA 2022 builds on the investments made in recent years with the acquisition of Mist Technologies, 128 Technology, Apstra and Netrounds, which contributed to record growth across all partner segments. New enhancements to the partner engagement platform, including expanded Champions communities for technical and sales roles, virtual workspaces for Juniper and partner sales collaboration, increased seller rewards and a new elite partner tier set the stage for continued growth.

“Juniper Networks is a partner-centric company, and the investments we’ve made in the program for 2022 will accelerate our strong partnerships and continue us all on the path of hyper-growth,” said Gordon Mackintosh, Vice President of Global Channel & Virtual Sales at Juniper Networks. “We believe our acquisition strategy and innovations have created the most compelling portfolio of networking solutions available today. By bringing that spirit of innovation into the partner program, with a new elite tier and enhanced community, we plan to see rapid growth and expansion next year and beyond.”

Additional program highlights include:

• A New Top Partner Level – Elite Plus: Juniper’s most dedicated partners can now qualify for a new top-tier in the partner program – Elite Plus. This new partner level offers superior support, investment and rewards, along with dedicated business development and demand generation resources.
• Partner Communities: Expanded Champions program adds role-based journeys for both technical and sales professionals. Partners will gain access to continuous learning, virtual selling tools, a Communities forum, and collaborative workspaces, along with digital badges and rewards to recognize success, as well as access to demo platforms and events.
• Virtual Sales Pods: Collaboration between Juniper and partners is critical to success. New virtual sales pods create a shared workspace for partners and Juniper experts to communicate in real-time on account plans, ongoing sales efforts and more, leading to faster sales cycles and enhanced conversion rates.
• New Learning Academy Platform: In support of Communities and collaborative sales efforts, the Learning Academy will serve as a resource for new content and webinars to drive partner education and accelerate success.
• Incentive Rewards: Building on the strong investment strategy from 2021, we will reward partners for partner-led and new opportunity deal registration, while providing boosters on software and for our Elite Plus partners.

“I’ve completed pre-sales network and security engineering programs throughout my career with all major networking manufacturers. Juniper has always been the gold standard, and this announcement raises the bar even further by recognizing the achievements of the technical community,” said Carl Lamendola, Network and Security Engineer, Mainline Information Systems.

The Juniper Networks partner program will be discussed at the 2021 Virtual Partner Summit December 1, 2021. The 2022 program goes into effect January 1, 2022.

Additional Resources

• Juniper Partner Center JPA 2022 Landing Page

About Juniper Networks

Juniper Networks is dedicated to dramatically simplifying network operations and driving superior experiences for end users. Our solutions deliver industry-leading insight, automation, security and AI to drive real business results. We believe that powering connections will bring us closer together while empowering us all to solve the world’s greatest challenges of well-being, sustainability and equality. Additional information can be found at Juniper Networks (www.juniper.net) or connect with Juniper on Twitter, LinkedIn and Facebook.

Juniper Networks, the Juniper Networks logo, Juniper, Junos, and other trademarks listed here are registered trademarks of Juniper Networks, Inc. and/or its affiliates in the United States and other countries. Other names may be trademarks of their respective owners.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20211201005395/en/

Adam Riglian

adam.riglian@edelman.com

Source: Juniper Networks

FAQ

What is the new Elite Plus partner level introduced by Juniper Networks?

The Elite Plus partner level is the top-tier in Juniper's Partner Advantage Program, offering superior support, investment, and rewards.

When does the updated Juniper Partner Advantage Program go into effect?

The updated program goes into effect on January 1, 2022.

What enhancements are included in the Juniper Partner Advantage Program 2022?

Enhancements include a new Elite Plus level, expanded partner communities, virtual sales pods, and increased seller rewards.

How will the new virtual sales pods impact Juniper's sales process?

Virtual sales pods will create shared workspaces for real-time communication between Juniper and partners, leading to faster sales cycles.

What is the purpose of the expanded Champions program in Juniper's partner program?

The expanded Champions program aims to provide role-based journeys for partners, enhancing their learning and collaboration capabilities.