Aurora Mobile Partners with ZTO to Optimize Integrated Logistics Solutions

SHENZHEN, China, April 28, 2023 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced it has signed a strategic agreement with ZTO Express (NYSE: ZTO and HKEX: 2057), a leading and fast-growing express delivery company in China ("ZTO"). Leveraging its JPush push notification service, the Company will help ZTO optimize integrated logistics solutions with highly efficient and accurate intelligent messaging solutions.

In the environment of the logistics industry that is under pressure today, the express delivery business is developing rapidly and has great potential, benefiting from the huge market with low concentration and the integration of the resources of the express network. Since its establishment in 2016, ZTO has been focusing on customer needs and building a comprehensive logistics service platform with "technology-driven, data-backed, talent-assured and intelligent operations" in order to stand out from the competition in the market. Leveraging innovative technologies such as the Internet of Things, big data, cloud computing and artificial intelligence, ZTO is committed to exploring an integration model of the logistics industry with the manufacturing and service industries.

JPush provides omni-channel intelligent messaging solutions to reach and engage a large number of users in a secure, accurate and efficient manner.

Warehouse logistics hubs and franchise networks are fundamental to ZTO's business. In order for ZTO to increase freight volume and improve profitability, it is necessary to mobilize basic resources as quickly as possible, optimize internal processes, integrate internal resources, control costs, and increase efficiency to serve more customers. Accordingly, an omni-channel messaging solution is an important strategy to help ZTO achieve these goals.  

JPush fully supports various operating systems including Android, iOS, HarmonyOS, QuickApp and WinPhone, and is compatible with JPush channels, APNs (Apple Push Notification service), FCM (Firebase Cloud Messaging) and the system-level push messaging channels of various mobile brands such as Huawei, HONOR, Xiaomi, OPPO, VIVO, Meizu and ASUS. In addition, JPush rapidly integrates SDK notifications in 3 minutes and delivers notifications within milliseconds. With the JPush solution, ZTO's customers can receive effective information in a timely manner, regardless of the channel or scenario, further increasing customer satisfaction and trust in ZTO's services.

With continuous improvements in technologies and solutions, JPush has undergone six major tests, including no-load traffic, no-load power consumption, online reliability, concurrency, service stability, and network robustness tests, and its architecture has been proven capable of supporting tens of billions of daily visits, ensuring service security and stability.

Based on these advantages, JPush can meet ZTO's massive push messaging demand, quickly and effectively coordinating multiple processes, including order picking, dispatching, transit and transportation, and forecasting. This helps ZTO reduce the cost of user reach by leveraging effective messaging systems to create a competitive advantage.  

JPush meets personalized messaging needs to promote digital transformation.

As a large, profitable company in the express delivery market, ZTO continues to optimize its services to meet customer needs by leveraging digital technologies. With insights into changes and new trends in customer needs, ZTO aims to launch more diversified and personalized products to strengthen its service capability.

With JPush's user-defined label and alias functions, ZTO can perform different levels of user profiles for user messaging, deeply understand customers' needs, and effectively improve logistics system analysis, decision-making and execution capabilities to strengthen all aspects of logistics. Under different scenarios, JPush helps ZTO provide personalized messaging solutions to high-demand customers related to comprehensive logistics center service, butler service, warehouse distribution chain service and others, creating synergies between services and cost control.

Going forward, Aurora Mobile will work with ZTO to explore more opportunities to improve user reach and service quality with its accurate, efficient, stable and secure push messaging solutions to drive future growth.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation.

For more information, please visit https://ir.jiguang.cn/.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

For more information, please contact:

Aurora Mobile Limited
E-mail: ir@jiguang.cn

Christensen

In China
Mr. Eric Yuan
Phone: +86-10-5900-1548
E-mail: eric.yuan@christensencomms.com

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com