Welcome to our dedicated page for Jeffs Brands news (Ticker: JFBRW), a resource for investors and traders seeking the latest updates and insights on Jeffs Brands stock.
Jeffs' Brands Ltd (Nasdaq: JFBR, JFBRW) generates news that reflects both its legacy as a data-driven e-commerce company on the Amazon Marketplace and its strategic pivot into the global homeland security and advanced technologies sector. Recent announcements highlight the company’s efforts to build AI-enhanced security ecosystems through its wholly owned subsidiary, KeepZone AI Inc.
News coverage frequently focuses on KeepZone’s partnerships and agreements. These include a definitive distribution agreement with Scanary Ltd. for AI-powered radar and 3D imaging threat-detection systems, an exclusive distribution agreement with Zorronet Ltd. for an AI-based autonomous Security Operations Center platform, and a representation agreement with RT LTA Systems Ltd. for SkyStar aerostat surveillance systems. Updates describe how these technologies are integrated into multi-layered security solutions for high-traffic venues and critical infrastructure.
Another recurring news theme is operational pilots and validations, such as the live pilot at Pais Arena Jerusalem, where KeepZone deployed Scanary’s concealed weapon detection system combined with Zorronet’s video analytics under real-world, high-traffic conditions. Releases describe performance metrics like detection of prohibited items and the ability to maintain continuous visitor flow.
Investors can also find corporate and capital markets news, including Jeffs' Brands’ majority stake and transactions involving Fort Technology Inc., plans to apply for a Frankfurt Stock Exchange listing, warrant adjustments, and asset divestments linked to the strategic shift toward homeland security and advanced technologies. Corporate rebranding plans, including a proposed name change to Nexera Technologies Ltd, are also covered.
This news page is a resource for tracking Jeffs' Brands’ evolving strategy, partnership developments, pilots, and regulatory disclosures as it transitions from an e-commerce-focused company toward AI-driven homeland security technology.
Jeffs' Brands (Nasdaq: JFBR) launched KeepZone AI, a wholly owned subsidiary focused on AI-driven homeland security solutions that integrate detection, autonomous monitoring, and aerial surveillance.
KeepZone announced exclusive and non-exclusive distribution and representation agreements with Scanary, Zorronet, and RT LTA Systems, conducted a live pilot screening >2,600 attendees detecting concealed weapons and pepper spray, and appointed Alon Dayan as CEO on Dec 8, 2025. Initial territorial rights include Canada, Germany, UAE, Mexico, Israel, Spain, Italy, and the US, with several agreements carrying six- to 12-month exclusive terms.
Jeffs' Brands (Nasdaq: JFBR) said its subsidiary KeepZone AI entered a representation agreement with RT LTA Systems to promote and facilitate sales of RT’s SkyStar aerostat systems in defined territories for an initial term of six months. SkyStar aerostats are described as compact, rapidly deployable ISR and communications platforms that have logged more than 7 million operational hours supporting military and security users worldwide. KeepZone will integrate RT’s elevated persistent surveillance with its existing homeland security offerings, including exclusive distribution agreements for Scanary’s AI-radar threat detection and Zorronet’s autonomous Unmanned Robotic Control Room, as part of Jeffs’ Brands’ expansion into the homeland security sector.
Jeffs' Brands (Nasdaq: JFBR, JFBRW) announced that the board of directors of its majority-owned subsidiary Fort Technology Inc. (TSXV: FORT) approved an initiative to pursue an uplisting of Fort common shares to the Nasdaq Capital Market on Dec. 31, 2025.
Fort said it expects a Nasdaq listing would provide greater visibility and liquidity and access to a broader pool of U.S. and international investors. Management intends to engage advisors, prepare required SEC filings, and satisfy Nasdaq listing requirements. The company cautioned there is no assurance the uplisting will be completed or as to its timing.
Jeffs' Brands (Nasdaq: JFBR, JFBRW) announced on Dec 18, 2025 a share transfer agreement to sell 1,428,571 common shares of Fort Technology (TSXV: FORT) for CAD $928,571 (≈CAD $0.65/share). The shares equal roughly 10% of Jeffs' holdings in Fort and about 7.4% of Fort's outstanding shares. The transaction implies a Fort equity value of CAD $12.5 million and up to CAD $20 million on a fully diluted basis. Jeffs' Brands currently holds a 73.93% equity stake in Fort following a July 2025 acquisition and will continue to hold a majority interest after this partial divestment. Closing is expected within seven days of the agreement, subject to customary conditions.
Jeffs' Brands (Nasdaq: JFBR) announced details on its partnership with Scanary, an Israeli deep-tech startup that developed an AI-powered near-field radar for frictionless, standoff concealed-threat detection.
Key points: exclusive distribution rights in Canada, Germany, UAE and Israeli stadiums via subsidiary KeepZone; a structured $1.0 million investment repayable via revenue shares; claimed CE and GDPR approvals in Europe; and a live pilot at Pais Arena Jerusalem in December 2025 validating real-world performance.
Company notes U.S. regulatory processes are underway and highlights potential benefits (faster throughput, lower staffing, privacy-first scanning) along with implementation and accuracy challenges.
Jeffs' Brands (Nasdaq: JFBR, JFBRW) announced a corporate rebranding and strategic shift from Amazon marketplace e-commerce to homeland security and advanced technologies, including an intended name change to Nexera Technologies, subject to shareholder and Israeli Registrar approvals.
Key moves: KeepZone AI, the company’s wholly owned subsidiary, signed and expanded exclusive distribution agreements with Scanary (3D imaging and electromagnetic AI threat detection) and a new exclusive deal with Zorronet for autonomous robotic control-room tech; KeepZone ran a successful live pilot for checkpoint-free weapon screening. The company completed the July 7, 2025 sale of Fort Products in exchange for a controlling equity interest in Fort Technology. New senior hires include Eli Zamir (CEO effective Aug 1, 2025) and Alon Dayan (KeepZone CEO effective Dec 8, 2025).
Jeffs' Brands (Nasdaq: JFBR, JFBRW) announced that subsidiary KeepZone AI completed a live operational pilot of Scanary’s concealed-weapon detection system at Pais Arena Jerusalem during a high-profile concert on Dec 10–11, 2025. The System screened over 2,600 visitors at the VIP entrance, operated continuously throughout gate hours, and detected guns and pepper spray while maintaining low observed false-positive rates. The deployment integrated with existing security procedures without changes to staffing or visitor flow, demonstrating checkpoint-free, AI-powered screening in a real-world, high-traffic venue.
Key operational outcomes include continuous operation, first live pepper spray detection with Scanary technology, and non-disruptive visitor screening.
Jeffs' Brands (Nasdaq: JFBR, JFBRW) said that subsidiary KeepZone AI has progressed its strategic distribution partnership with Scanary with a $1.0M consideration schedule underway and the first $200,000 installment completed on Dec 16, 2025. KeepZone gained exclusive stadium distribution rights in Israel for an initial six-month term, auto-renewable for six months upon at least one stadium sale during that term. The original deal grants exclusive rights in Canada, Germany, UAE for 24 months (extendable after a 20-system cumulative purchase) and non-exclusive rights in Spain and Italy. Scanary’s system screens up to 25,000 people/hour with threat detection in under 2 seconds.
Jeffs' Brands (Nasdaq: JFBR) announced on December 15, 2025 that subsidiary KeepZone AI signed an exclusive distribution agreement with Israeli deep-tech company Zorronet to distribute its Unmanned Robotic Control Room solution for stadiums in Mexico and Israel for an initial 12-month period, with potential automatic extension upon meeting performance targets.
Non-exclusive distribution rights apply to Spain and the United States. The deal complements KeepZone’s existing agreement for Scanary’s AI-radar systems, enabling an integrated AI-based autonomous Security Operations Center combining sensors, cameras, drones, IoT devices, and robotics for real-time monitoring and response.
Jeffs’ Brands (Nasdaq: JFBR) announced that its subsidiary KeepZone AI will make an initial $200,000 installment by December 11, 2025 under a distribution agreement with Scanary totaling $1 million in consideration.
KeepZone and Scanary amended the agreement to grant KeepZone an exclusive right to market and sell Scanary’s AI-radar screening systems to stadium operators in Israel for an initial six-month period, with an automatic six-month extension if KeepZone completes at least one sale to an Israeli stadium during that initial period. This exclusivity supplements existing exclusive rights in Canada, Germany, and the United Arab Emirates. Scanary’s technology is described as capable of screening up to 25,000 people per hour in open spaces without stopping individuals.
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