Jeffs’ Brands: Fort Achieves Record-Breaking Sales of $1.2 Million from its Amazon Platform During Black Friday and the November 2024 Shopping Season

Rhea-AI Summary

Jeffs' Brands announced that its subsidiary, Fort Products, achieved record-breaking sales of $1.2 million on Amazon Marketplace in the UK and Europe during November 2024. This represents an 83% growth compared to $659,000 in November 2023, marking Fort's best sales month since 2015. The exceptional performance was driven by strong Black Friday shopping season demand and consistent customer preference for Fort's products.

Positive

• Record-breaking monthly sales of $1.2 million in November 2024
• 83% year-over-year growth from $659,000 in November 2023
• Strongest sales performance since Fort's establishment in 2015

Negative

• None.

Insights

Financial Analyst

The record-breaking $1.2 million in monthly sales from Fort represents a significant achievement, with an impressive 83% year-over-year growth. For a company with a market cap of about $1.9 million, this single month's revenue nearly matches the entire market valuation, suggesting potential market undervaluation. The strong performance during Black Friday and November demonstrates effective inventory management and marketing strategies in the competitive Amazon Marketplace. The UK and European market success indicates solid international market penetration and brand recognition. While this is a notable milestone, investors should monitor whether this growth momentum can be maintained beyond the peak shopping season and how it translates to bottom-line profitability.

Tel Aviv, Israel, Dec. 02, 2024 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, today announced that its wholly owned subsidiary, Fort Products Ltd. (“Fort”), marked exceptional performance during November 2024, reaching over $1.2 million in sales from its platform on the Amazon Marketplace in the UK and Europe, according to its seller dashboard. This represents an impressive 83% growth compared to approximately $659,000 in November 2023.

Fueled by the high demand of the Black Friday shopping season and consistent customer preference for its products, November 2024 stands as the best sales month in Fort’s history since 2015.

“November is always a critical month for retail, and this year we were able to leverage the holiday shopping period to deliver record-breaking results,” said Victor Hakmon, CEO of Jeff’s Brands. “This milestone underscores Fort’s strong brand appeal and our dedication to meeting customer expectations.”

About Jeffs’ Brands Ltd

Jeffs' Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’s management team’s insight into the FBA Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when discussing the anticipated impact of Fort’s record-breaking sales during Black Friday and November 2024 and the continued growth of its brand appeal. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel, including the recent attacks by Hamas, Iran, and other terrorist organizations; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2023, filed with the U.S. Securities and Exchange Commission (“SEC”), on April 1, 2024 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:

Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com

FAQ

What were Fort Products' sales on Amazon during Black Friday 2024 (JFBR)?

Fort Products achieved record sales of $1.2 million on Amazon Marketplace in the UK and Europe during November 2024, including the Black Friday shopping season.

How much did Jeffs' Brands' Fort subsidiary grow in November 2024 (JFBR)?

Fort Products experienced an 83% growth, reaching $1.2 million in sales compared to $659,000 in November 2023.

Was November 2024 a record-breaking month for Fort Products (JFBR)?

Yes, November 2024 was Fort Products' best sales month since its establishment in 2015, with $1.2 million in sales on Amazon Marketplace.