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Peet's Coffee is celebrating Earth Month by offering complimentary non-dairy milk options at all participating locations throughout April 2023. This initiative is in response to the growing demand for plant-based alternatives, with non-dairy milk sales making up 21% of all beverages sold, a rise from 10% in 2019. The spring menu features new items such as the Lavender Vanilla Almond Latte and returning favorites like the Plant-Based Mediterranean Flatbread. Peet's collaborates with Califia Farms for almond milk and highlights its commitment to responsible sourcing.
Peet's Coffee has launched a sweepstakes for the Peet's Cold Brew Cruiser, a custom party bike valued at
Peet's Coffee has confirmed that 100% of its coffee purchases are responsibly sourced according to Enveritas standards. This achievement results from a multi-year verification process involving over 59,000 small coffee farms in 24 regions. The company collaborates with Enveritas to address sustainability challenges, using AI and geo-spatial technology for rigorous audits. Additionally, JDE Peet's plans to increase its responsibly sourced coffee from 30% to 80% by the end of 2022, further demonstrating commitment to sustainable practices in the coffee industry.
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