PEET'S COFFEE PERKS UP THE BIG GAME WITH COLD BREW CRUISER SWEEPSTAKES

Rhea-AI Summary

Peet's Coffee has launched a sweepstakes for the Peet's Cold Brew Cruiser, a custom party bike valued at $3,500, to celebrate the Big Game. The cruiser features a cooler and two beverage taps, aimed at cold brew fans and football enthusiasts. Entries are open to U.S. residents aged 18 and older until January 26, 2023, at 11:59 p.m. PST. Participants can enter via Instagram by following, liking, and tagging friends or by emailing the company. The winner will be announced on January 27, 2023, ensuring timely delivery for the game.

Positive

• Engages customers through an interactive sweepstakes for a unique product.
• Valuable prize ($3,500) enhances brand visibility and community engagement.

Negative

• None.

[Cold] Brew on Tap is Ready to Roll with $3,500 Custom Trike to Caffeinate the Big Game; Deadline to enter January 26

EMERYVILLE, Calif., Jan. 23, 2023 /PRNewswire/ -- Game on! California-based Peet's Coffee, the original craft coffee, is bringing the (cold) brew for this year's Big Game with a Peet's Cold Brew Cruiser sweepstakes. Cold brew aficionados, cyclists, football fans, house partiers and tailgaters have an opportunity to win this one-of-a-kind, custom three-wheel, football-themed party bike complete with a cooler and two taps to serve Peet's cold brew and a second beverage. The sweepstakes is open to legal residents of the U.S. where applicable, 18 years of age or older and the deadline to enter is Thursday, Jan. 26, 2023, at 11:59 p.m. Pacific Standard Time. See complete rules and conditions.

"Demand for cold brew has never been higher and we thought what better way to celebrate our Peet's fans - and the culmination of football season - than to caffeinate them for the Big Game," said Jessica Buttimer, Vice President of Brand at Peet's Coffee. "The Peet's Cold Brew Cruiser winner will definitely be the life of their party. With two taps, this party bike will keep fans rolling from the pre-game to the confetti drop."

The Peet's Cold Brew Cruiser is a custom, three-wheel cruiser-style bicycle that comes equipped with a cargo box/cooler and two draft beverage kits for serving beverages on tap, plus three (3) one-gallon bags of cold brew concentrate for cold brew preparation (a prize value of $3,500).

The Peet's Cold Brew Cruiser sweepstakes takes place on Instagram. No purchase is necessary. To enter:

1.  Follow @PeetsCoffee
2. Like the Peet's Coffee Cold Brew Cruiser Sweepstakes Post
3. Tag a friend in the comments

OR

You can also email your full name with the subject line "Peet's Coffee Cold Brew Cruiser" to social@peets.com. The deadline to enter is Thursday, Jan. 26, 2023 at 11:59 p.m. Pacific Standard Time. The winner will be selected Jan. 27, 2023 for the bike to be delivered to the winner in time for the Big Game.

About Peet's Coffee:

Peet's Coffee®, part of JDE Peet's (JDEP.AS) the world's largest pure play coffee and tea company by revenue, is a U.S. specialty coffee company founded in 1966 in Berkeley, California, by Alfred Peet. Peet pioneered the craft coffee movement in the U.S and his legacy lives on today in every cup whether ordered online, selected at a grocery store, or served in any one of more than 370 Peet's Coffee locations in the U.S. and China. Peet's Coffee is verified as 100 percent responsibly sourced, per Enveritas standards. 

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SOURCE Peet's Coffee Inc.

FAQ

What is the deadline to enter the Peet's Cold Brew Cruiser sweepstakes?

The deadline to enter is January 26, 2023, at 11:59 p.m. Pacific Standard Time.

How can I enter the Peet's Cold Brew Cruiser sweepstakes?

You can enter by following @PeetsCoffee on Instagram, liking the sweepstakes post, tagging a friend in the comments, or by emailing your full name to social@peets.com.

What is the prize for the Peet's Cold Brew Cruiser sweepstakes?

The prize is a custom three-wheel party bike valued at $3,500, equipped with a cooler and two beverage taps.

When will the winner of the Peet's Cold Brew Cruiser sweepstakes be announced?

The winner will be selected on January 27, 2023.

Who can enter the Peet's Cold Brew Cruiser sweepstakes?

Legal residents of the U.S. who are 18 years or older can enter.