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Rare Beauty Brands and JCPenney have announced the finalists of the 2024 LIFT Beauty Accelerator program, aimed at empowering female-identifying founders from underrepresented backgrounds in the beauty industry. The program will support five early-stage beauty brands with $10,000 grants, retail distribution, and mentorship.
Ten finalists have been selected from applications received between June 3 and July 18, 2024. The finalists will pitch their concepts to a judging panel, with the competition video streaming on October 3, 2024. Viewers can vote for the People's Choice recipient until October 6, 2024.
The finalists represent a diverse range of beauty brands, including haircare, skincare, fragrance, and makeup products, with a focus on inclusivity, sustainability, and addressing specific needs in the beauty market.
