Rare Beauty Brands and JCPenney Bring Opportunity and Capital to Black and Brown Female-Identifying Founders in the Beauty Industry
Rare Beauty Brands and JCPenney have announced the finalists of the 2024 LIFT Beauty Accelerator program, aimed at empowering female-identifying founders from underrepresented backgrounds in the beauty industry. The program will support five early-stage beauty brands with $10,000 grants, retail distribution, and mentorship.
Ten finalists have been selected from applications received between June 3 and July 18, 2024. The finalists will pitch their concepts to a judging panel, with the competition video streaming on October 3, 2024. Viewers can vote for the People's Choice recipient until October 6, 2024.
The finalists represent a diverse range of beauty brands, including haircare, skincare, fragrance, and makeup products, with a focus on inclusivity, sustainability, and addressing specific needs in the beauty market.
Rare Beauty Brands e JCPenney hanno annunciato i finalisti del programma LIFT Beauty Accelerator 2024, pensato per sostenere fondatrici che si identificano come donne provenienti da contesti poco rappresentati nell'industria della bellezza. Il programma supporterà cinque marchi di bellezza in fase iniziale con grant di 10.000 dollari, distribuzione al dettaglio e mentorship.
Dieci finalisti sono stati selezionati tra le candidature ricevute tra il 3 giugno e il 18 luglio 2024. I finalisti presenteranno i loro concetti a una giuria, con il video della competizione che sarà trasmesso in streaming il 3 ottobre 2024. Gli spettatori possono votare per il vincitore del Premio del Pubblico fino al 6 ottobre 2024.
I finalisti rappresentano una gamma diversificata di marchi di bellezza, inclusi prodotti per capelli, skincare, fragranze e make-up, con un focus su inclusività, sostenibilità e soddisfazione di esigenze specifiche nel mercato della bellezza.
Rare Beauty Brands y JCPenney han anunciado a los finalistas del programa LIFT Beauty Accelerator 2024, que tiene como objetivo empoderar a fundadoras que se identifican como mujeres de orígenes subrepresentados en la industria de la belleza. El programa apoyará a cinco marcas de belleza en etapa temprana con subvenciones de 10,000 dólares, distribución minorista y mentoría.
Se han seleccionado diez finalistas entre las solicitudes recibidas entre el 3 de junio y el 18 de julio de 2024. Los finalistas presentarán sus conceptos a un jurado, y el video de la competencia se transmitirá en línea el 3 de octubre de 2024. Los espectadores podrán votar por el ganador del Premio del Público hasta el 6 de octubre de 2024.
Los finalistas representan una diversa gama de marcas de belleza, incluyendo productos para el cabello, cuidado de la piel, fragancias y maquillaje, con un enfoque en la inclusividad, sostenibilidad y atención a necesidades específicas del mercado de la belleza.
Rare Beauty Brands와 JCPenney는 2024 LIFT Beauty Accelerator 프로그램의 최종 후보자를 발표했습니다. 이 프로그램은 소외된 배경을 가진 여성 창립자를 지원하기 위해 설계되었습니다. 이 프로그램은 초기 단계의 다섯 개 뷰티 브랜드에 10,000달러 보조금, 소매 유통 및 멘토십을 제공합니다.
10명의 최종 후보가 2024년 6월 3일부터 7월 18일까지 접수된 신청서 중에서 선정되었습니다. 최종 후보자들은 심사위원단에 그들의 개념을 발표하며, 경쟁 비디오는 2024년 10월 3일 스트리밍됩니다. 시청자는 2024년 10월 6일까지 대중의 선택에 대한 투표를 할 수 있습니다.
최종 후보자들은 헤어 케어, 스킨케어, 향수 및 화장품을 포함한 다양한 뷰티 브랜드를 대표하며, 포용성, 지속 가능성 및 뷰티 시장 내 특정 요구 사항 해결에 중점을 두고 있습니다.
Rare Beauty Brands et JCPenney ont annoncé les finalistes du programme LIFT Beauty Accelerator 2024, visant à soutenir les fondatrices s'identifiant comme des femmes issues de milieux sous-représentés dans l'industrie de la beauté. Le programme soutiendra cinq marques de beauté en phase de démarrage avec des subventions de 10 000 dollars, la distribution en retail et du mentorat.
Dix finalistes ont été sélectionnées parmi les candidatures reçues entre le 3 juin et le 18 juillet 2024. Les finalistes présenteront leurs concepts à un jury, et la vidéo de la compétition sera diffusée en direct le 3 octobre 2024. Les spectateurs pourront voter pour le lauréat du Prix du Public jusqu'au 6 octobre 2024.
Les finalistes représentent une gamme diversifiée de marques de beauté, y compris des produits pour les cheveux, des soins de la peau, des parfums et des produits de maquillage, avec un accent sur l'inclusivité, la durabilité et la prise en compte des besoins spécifiques dans le marché de la beauté.
Rare Beauty Brands und JCPenney haben die Finalisten des LIFT Beauty Accelerator-Programms 2024 bekannt gegeben, das darauf abzielt, weibliche Gründerinnen aus unterrepräsentierten Hintergründen in der Schönheitsindustrie zu unterstützen. Das Programm wird fünf frühen Schönheitsmarken mit 10.000 Dollar Zuschüssen, Einzelhandelsdistribution und Mentoring unterstützen.
Zehn Finalisten wurden aus den zwischen dem 3. Juni und dem 18. Juli 2024 eingegangenen Bewerbungen ausgewählt. Die Finalisten werden ihre Konzepte einer Jury vorstellen, und das Wettbewerbsvideo wird am 3. Oktober 2024 gestreamt. Zuschauer können bis zum 6. Oktober 2024 für den Gewinner des Publikumspreises abstimmen.
Die Finalisten repräsentieren eine vielfältige Palette von Schönheitsmarken, darunter Haarpflege, Hautpflege, Düfte und Make-up-Produkte, mit einem Fokus auf Inklusivität, Nachhaltigkeit und der Ansprache spezifischer Bedürfnisse im Schönheitsmarkt.
- Partnership between Rare Beauty Brands and JCPenney to support underrepresented founders
- $10,000 grants offered to five early-stage beauty brands
- Retail distribution and mentorship opportunities provided to winners
- Record number of applicants for the 2024 LIFT Beauty Accelerator program
- Diverse range of innovative beauty brands selected as finalists
- None.
(Graphic: Business Wire)
Applications opened on June 3, 2024, and closed on July 18, 2024. LIFT is thrilled to announce that 10 finalists have been selected and notified.
During the next stage of the competition, viewers can watch the 10 finalists pitching their concepts in front of a judging panel that includes Daren Curry, Vice President of Digital Acceleration at Rare Beauty Brands, Ron Branscom, Senior Buyer, JCPenney, and Marcha Chaudrey, Founder, Equity & Wellness Collaborative. The competition video will begin streaming on Thursday, October 3, 2024, at 6pm CT here: https://www.youtube.com/@Patchology. Viewers will also be able to vote for the People’s Choice recipient at LIFT Beauty Accelerator - Rare Beauty Brands through October 6, 2024, at 11:59pm CT.
“This is the fourth year of our accelerator program (renamed LIFT Beauty Accelerator in 2024) and by far the most successful. We had a record number of applicants, but more than quantity, the quality has been off the charts. This year's 10 finalists and five deserving winners are all exciting, category-defining brands that have a bright future. We are proud to support their journeys,” says Chris Hobson, CEO of Rare Beauty Brands.
“At JCPenney Beauty, we’re proud to play a role in identifying and amplifying new, diverse voices within the industry,” said Lisa Green, Vice President, Division Merchandise Manager for Beauty and Salon at JCPenney. “We’re honored to shine the spotlight on these incredible finalists as they pursue their dreams.”
"This pitch competition is about breaking barriers and creating opportunities for diverse beauty founders. We’re here to amplify voices that have been overlooked and celebrate the unique contributions they bring to the beauty industry. Together, we’re redefining success in beauty,” says Leslie Roberson, Founder and CEO of Black Beauty Collective (BBC).
MEET THE FINALISTS:
Salwa Peterson
Founded by: Salwa Peterson
Location:
CHÉRIBÉ blends the time-honored power of Chébé with clean, affordable, salon-quality haircare to deliver luxurious, clinically-proven results for softer, stronger, longer hair across all textures, without compromise.
Daybird
Founded By: Veena Krishnan
Location:
Daybird is an anti-beauty brand redefining beauty standards with clean, functional makeup like the 4-in-1 Serum Skin Tint, a multitasking product that combines skincare, SPF, and sheer coverage to simplify morning routines and give you back your time and mental space.
Deon Libra
Founded By: Devin McGhee Kirkland
Location:
DEON LIBRA is an adaptogenic stress care brand that promotes a balanced approach to stress management, supporting the body’s ability to handle stress for healthy skin, while celebrating and amplifying the beauty of Blackness.
Femigist
Founded By: Amara Onwukaeme
Location:
Femigist offers gentle, plant-powered solutions that blend herbal wisdom with modern science to address common yet often overlooked chronic health conditions caused by hormonal imbalances, empowering the
Fourth Phase
Founded By: Marcia Cole
Location:
Fourth Phase® enhances maternal health by offering premium postpartum products, tech-enabled educational content, and access to culturally responsive experts, providing comprehensive support for skincare, pelvic repair, breastfeeding, and mental well-being through curated gift boxes and mini kits tailored to mothers' specific needs.
Naturally Drenched
Founded By: Jamila Powell
Location:
Naturally Drenched is a luxury haircare line dedicated to nourishing all hair types, with a focus on textured hair, using high-quality ingredients and sustainable packaging to deliver exceptional performance with environmental responsibility.
Ourside
Founded By: Keta Burke-Williams
Location:
Ourside is a conscious, inclusive fragrance brand that blends high-quality, vegan, and cruelty-free ingredients to create unisex perfumes that foster emotional connections while prioritizing sustainability and ethical practices, making luxury accessible to all.
Ries
Founded By: Meghan Graham
Location:
RIES revolutionizes beauty travel with the only refillable, reusable, travel-size bottles, designed using recycled materials and patented leak-proof technology to reduce plastic waste while offering the convenience of taking your favorite beauty products on the go.
Scent & Fire
Founded By: Monisha Edwards
Location:
Scent & Fire® is a clean, inclusive unisex fragrance brand that creates science-backed, allergen-free scents for both body and space, inspired by self-love and cultural roots.
Squigs
Founded By: Nikita Charuza
Location:
Squigs is an award-winning, Ayurveda-inspired brand focused on Happy Headcare, a fun and effective approach to nurturing both scalp and facial skin, while promoting mental well-being by donating a portion of proceeds to mental health charities
To learn more about the LIFT Beauty Accelerator, please visit https://rarebeautybrands.com/lift-beauty-accelerator/.
About Rare Beauty Brands
Rare Beauty Brands’ mission is to develop and scale unique brands with a truly positive impact,
that inspire and empower. In a word, rare. Rare Beauty Brands (RBB) is the parent company of skincare-meets-selfcare brand Patchology and dermatologist-developed nail health and treatment brand Dr. Dana Nails. RBB’s LIFT Beauty Accelerator program provides more visibility, supplier diversity opportunities, corporate mentorship, and funding for founders. For more information, visit rarebeautybrands.com.
About JCPenney
JCPenney is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the
In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241003361332/en/
Source: JCPenney
FAQ
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