Sensormatic Solutions by Johnson Controls Predicts the Global Top Busiest Shopping Days for the 2021 Holiday Season

Rhea-AI Summary

Sensormatic Solutions, a division of Johnson Controls (NYSE:JCI), has released predictions for the busiest shopping days of the 2021 holiday season. The top days include Black Friday on November 26 and Super Saturday on December 18. With in-store retail traffic down 18.6% from 2019, the company predicts a 10-15% decrease in U.S. traffic compared to pre-pandemic numbers. Despite the challenges from COVID-19, consumer comfort in shopping has increased. Sensormatic's intelligent solutions are aimed at enhancing retail operations during this critical time.

Positive

• Predicted busiest shopping days include Black Friday and Super Saturday.
• Consumer confidence in in-store shopping has increased compared to 2020.

Negative

• In-store retail traffic down 18.6% compared to 2019.
• Predicted traffic decrease of 10-15% for the holiday season compared to 2019.

• Sensormatic Solutions full predictions include top busiest holiday shopping days for Australia, Brazil, Canada, China, Colombia, France, Germany, Hong Kong, Italy, Mexico, New Zealand, Singapore, South Africa, South Korea, Spain, United Kingdom/Ireland and U.S.
• Black Friday is expected to be the busiest United States holiday shopping day in 2021
• Heading into the second holiday season of the COVID-19 pandemic, in-store U.S. retail traffic fiscal year to-date is down -18.6% from 2019 pre-pandemic levels
• Sensormatic Solutions is helping retailers solve complex challenges related to consumer confidence, health and safety as part of Johnson Controls’ mission

NEUHAUSEN, Switzerland--(BUSINESS WIRE)-- Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, today released its predictions for the top busiest shopping days of the 2021 holiday season around the world. The annual predictions are informed by retail traffic data analytics within the company’s intelligent operating platform, Sensormatic IQ.

“While COVID-19 is still making headlines as we head into the holidays, vaccine availability and retailers’ health and safety measures have put us in a different place with many consumers more comfortable shopping in stores compared to the 2020 holiday season,” said Bjoern Petersen, president at Sensormatic Solutions. “Through this busy time, retailers can lean heavily on innovative technology to keep shelves stocked, predict and prevent loss events and keep customers safe through occupancy monitoring and resulting social distancing. Leveraging prescriptive insights provided by connected solutions, retailers can also ensure they’re reaching the right consumer with the right item at the right time throughout the season.”

On average, the top 10 busiest shopping days in the U.S., account for approximately 40% of all holiday retail traffic. Sensormatic Solutions predicts U.S. in-store traffic for this year’s holiday season will be down between -10% and -15% compared to 2019, the most recent normalized year. Overall, in 2021, in-store U.S. retail traffic fiscal year to-date is down -18.6% from 2019. However, since the beginning of August, traffic is improving slightly, trending down -15.1% from 2019.

“Our predicted busiest days mark the peaks of in-store traffic, but we expect that like last year, consumers will start their shopping earlier to offset inventory limitations shipping delays and ongoing concerns about social distancing,” said Brian Field, senior director, Sensormatic Solutions, Global Retail Consulting Practice, whose team predicts the top busiest days of the holiday season. “Additionally, with Christmas Day on a Saturday for the first time since 2010, and stores closed that day to observe the holiday, we expect more holiday shopper traffic than usual will occur in the days leading up to Christmas and on December 26.”

The full list of predicted busiest shopping days in the U.S. is as follows:

1. Friday, November 26 – Black Friday
2. Saturday, December 18 – Super Saturday
3. Thursday, December 23 – Thursday before Christmas
4. Saturday, December 11 – 2^nd Saturday in December
5. Sunday, December 26 – Day after Christmas, aka “Boxing Day”
6. Wednesday, December 22 – Wednesday before Christmas
7. Saturday, November 27 – Saturday after Thanksgiving
8. Saturday, December 4 – 1^st Saturday in December
9. Tuesday, December 21 – Tuesday before Christmas
10. Sunday, December 19 – Sunday before Christmas

The predicted top busiest shopping days globally include:

Australia Sunday, December 26 – Boxing Day Thursday, December 23 – day before Christmas Eve Wednesday, December 22 – two days before Christmas Eve Saturday, December 18 – Super Saturday Monday, December 27 – Christmas Day observed (state holiday in most states)	Brazil Friday, November 26 – Black Friday Saturday, November 27 – Saturday after Black Friday Saturday, December 18 – Super Saturday Thursday, December 23 – day before Christmas Eve Wednesday, December 22 – two days before Christmas Eve	Canada Friday, November 26 – Black Friday Sunday, December 26 – Boxing Day Saturday, November 27 – Saturday after Black Friday Saturday, December 18 – Super Saturday Saturday, December 11 – 2nd Saturday in December
China Saturday, October 9 – Saturday after national holiday Saturday, January 1 – New Year's Day Saturday, November 13 Saturday, November 27 Sunday, October 10 – Sunday after national holiday	Colombia Sunday, December 19 – Super Sunday Thursday, December 23 – day before Christmas Eve Saturday, November 27 – Saturday after Black Friday Saturday, December 18 – Super Saturday Wednesday, December 22 – two days before Christmas Eve	France Saturday, January 15 – First Saturday ol les soldes d'hiver Saturday, December 18 – Super Saturday Saturday, January 22 – Second Saturday of les soldes d'hiver Saturday, December 11 – 2nd Saturday in December Saturday, November 27 – Saturday after Black Friday
Germany Saturday, December 11 – 2nd Saturday in December Saturday, November 27 – Saturday after Black Friday Saturday, December 18 – Super Saturday Saturday, December 4 – 3rd Saturday before Christmas Friday, November 26 – Black Friday	Hong Kong Saturday, December 25 – Christmas Day Friday, December 24 – Christmas Eve Saturday, December 18 – Super Saturday Saturday, December 11 – 2nd Saturday in December Thursday, October 14 – Chung Yeung Festival	Italy Thursday, January 6 – Epiphany Saturday, January 8 – Saturday after Epiphany Sunday, January 9 – Sunday after Epiphany Saturday, November 27 – Saturday after Black Friday Friday, November 26 – Black Friday
Mexico Saturday, November 13 – Saturday before Revolution Day (observed) Monday, November 15 – Revolution Day (observed) Sunday, November 14 – Sunday before Revolution Day (observed) Thursday, December 23 – day before Christmas Eve Saturday, December 18 – Super Saturday	New Zealand Sunday, December 26 – Boxing Day. Thursday, December 23 – day before Christmas Eve Saturday, December 18 – Super Saturday Friday, November 26 – Black Friday Wednesday, December 22 – two days before Christmas Eve	Singapore Saturday, December 25 – Christmas Day Saturday, November 27 – Saturday after Black Friday Saturday, December 18 – Super Saturday Saturday, December 11 – 2nd Saturday in December Friday, December 24 – Christmas Eve
South Africa Friday, November 26 – Black Friday Saturday, December 18 – Super Saturday Saturday, November 27 – Saturday after Black Friday Saturday, December 11—2nd Saturday in December Thursday, December 23 – day before Christmas Eve	South Korea Sunday, November 7 – Sunday during FESTA Saturday, November 6 – Saturday during FESTA Sunday, November 14 – Sunday during FESTA Sunday, December 19 – Sunday before Christmas Saturday, December 25 – Christmas Day	Spain Sunday, January 2 – First Sunday of 2022 Monday, January 3 – First Monday of 2022 Saturday, December 18 – Super Saturday Saturday, November 27 – Saturday after Black Friday Friday, January 7 – Friday after Epiphany
United Kingdom/Ireland Saturday, December 18 – Super Saturday Thursday, December 23 – Day Before Christmas Eve Saturday, December 11 – 2nd Saturday in December Saturday, November 27 – Saturday after Black Friday Saturday, December 4 – 3rd Saturday before Christmas

Sensormatic Solutions and its intelligent operating platform for retail, Sensormatic IQ, is a vital component of Johnson Controls OpenBlue technologies and innovations which promotes healthy people, healthy places and healthy planet. Sensormatic Solutions is helping retailers solve complex challenges related to consumer confidence, health and safety as part of its mission.

To learn about the top drivers of this holiday season’s busiest shopping days and how Sensormatic Solutions is supporting retailers’ needs, visit the 2021 Busiest Shopping Days Report. For more Sensormatic Solutions holiday insights, follow along on LinkedIn and Twitter, using #SensormaticHolidays2021.

About Johnson Controls

At Johnson Controls (NYSE:JCI) we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.

With a history of more than 135 years of innovation, Johnson Controls delivers the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through its comprehensive digital offering OpenBlue. With a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world's largest portfolio of building technology, software as well as service solutions with some of the most trusted names in the industry. For more information, visit www.johnsoncontrols.com or follow us @johnsoncontrols on Twitter.

About Sensormatic Solutions

Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform – Sensormatic IQ – combines the full Sensormatic Solutions portfolio, including unmatched insights into retail inventory, shopper behavior, and loss prevention and liability, and Retailer and third-party solutions with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive, data-driven outcomes and confidently move into the future. Our retail portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands. Please visit Sensormatic Solutions or follow us on LinkedIn, Twitter, and our YouTube channel.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210928005754/en/

Media

Jaclyn Messina

Sensormatic Solutions by Johnson Controls

Work: +1 561-235-6458

jaclyn.messina@jci.com

Anne Lines

Matter on behalf of Sensormatic Solutions

Work: +1-978-518-4512

jciretail@matternow.com

Source: Sensormatic Solutions

FAQ

What are the busiest shopping days predicted by Sensormatic Solutions for 2021?

The busiest shopping days include Black Friday on November 26 and Super Saturday on December 18.

How does the 2021 holiday shopping traffic compare to 2019?

In-store retail traffic is projected to be down 10-15% compared to 2019, with a total decline of 18.6% year-to-date from that year.

What factors are impacting consumer shopping behavior in 2021?

Increased vaccine availability and health measures are contributing to higher consumer confidence in in-store shopping versus 2020.