Fisher Nuts Inspires a New Way of Connecting this Holiday Season with Its #FisherTogether Pay-It-Forward Challenge
Fisher Nuts launched the #FisherTogether campaign to spread joy this holiday season by encouraging people to share recipes with loved ones. For every social media post using the hashtag until December 31, 2020, Fisher will donate $30 to Meals on Wheels America, aiming for a total of $30,000. This initiative supports seniors by providing vital meal services, combating social isolation, and enhancing overall care. Vice President John Goetter highlighted the goal of using food to connect with others during challenging times, potentially impacting over a thousand seniors nationwide.
- Donation of up to $30,000 to Meals on Wheels America for senior support.
- Aims to impact over a thousand senior neighbors with nutritional assistance.
- Promotes community engagement and social connections during the holiday season.
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ELGIN, Ill., Dec. 3, 2020 /PRNewswire/ -- Fisher Nuts launched a pay-it-forward social campaign to help spread joy this holiday season. They are inviting people to create a favorite recipe and safely deliver it to a loved one, friend or neighbor that could use a little joy this season. For every #FisherTogether post shared on social media between now and December 31, 2020, Fisher will donate
"We hope this challenge inspires all people, not just bakers, to use food to connect and bring joy to others this holiday season," said John Goetter, Vice President of Marketing at John B. Sanfilippo & Son, Inc. "During such a challenging time, this campaign extends beyond just cooking or baking and will help impact the lives of seniors nationwide. We're hoping to spark a chain reaction of bringing joy to others."
The #FisherTogether campaign donation will provide over a thousand senior neighbors with Meals on Wheels support. Known as one of the most effective social movements in America, Meals on Wheels is helping seniors in virtually every community in the country. Its services extend beyond providing nutritional support to seniors; the frequent in-home visits help combat social isolation and address safety and overall care needs, which is so important this holiday season.
Fisher invites all to participate in spreading joy this holiday season: Make a recipe with Fisher Nuts. Share it with loved ones. Help support Meals on Wheels America. For more information visit www.FisherTogether.com.
About JBSS
John B. Sanfilippo & Son, Inc. (NASDAQ: JBSS) is a leading processor, marketer and distributor of baking nuts, snack nuts and nut-based products that are sold in multiple distribution channels. Our products can be found under the Fisher®, Orchard Valley Harvest®, Sunshine Country®, Squirrel Brand® and Southern Style Nuts® brand names and a variety of private brands.
About Fisher
For 100 years, Fisher® Nuts has provided consumers with high quality, delicious nut products for recipes and snacking. Recipe-ready ingredients from Fisher feature a convenient stand-up, resealable bag. Fisher also offers a variety of snack nuts. For more information, including hundreds of delicious recipes, promotional offers and more, visit www.fishernuts.com.
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SOURCE John B. Sanfilippo & Son, Inc.
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