JetBlue Introduces New TrueBlue® Loyalty Program, Bringing Added Value and New Perks to Customers

Rhea-AI Summary

JetBlue (NASDAQ: JBLU) has announced a revamped TrueBlue loyalty program designed to offer customers enhanced perks and more customization options. The updated program will allow all members to earn rewards faster, even before achieving Mosaic status. Key features include new customizable perks, a tiered Mosaic structure with multiple benefits, and a new tile tracking system for progress. The TrueBlue program goes live in spring 2023 and aims to cater to a wider range of travelers.

Positive

• Enhanced TrueBlue loyalty program with customizable perks for all members.
• Multiple levels of Mosaic status offering expanded rewards.
• New tile tracking system allows members to earn perks sooner.

Negative

• None.

Program Gives Customers the Ability to Earn Perks and Status Throughout Their Entire Travel Journey and Beyond

Customers Can Start Earning Perks Sooner Than Ever Before and TrueBlue Mosaic® Expands With Multiple, New Levels to Further Recognize Airline’s Most Loyal Customers

New Program Offers More Choice and Customization With ‘Perks You Pick’ For Everyone From Occasional Travelers to The Most Loyal Customers

NEW YORK--(BUSINESS WIRE)-- JetBlue (NASDAQ: JBLU) today announced a new TrueBlue® loyalty program that offers new perks and more choices as an increasing number of customers look to JetBlue as a trusted source for travel beyond just flights. The new program maintains most of TrueBlue’s signature perks that customers have come to love while also allowing TrueBlue members new opportunities to earn perks and status along the way. The more ways customers interact with JetBlue, the more perks they can earn. From JetBlue Vacations hotel and cruise packages, to cars, stays and activities from Paisly, to many JetBlue flight extras and add-ons, and purchases on all JetBlue credit cards, everyone from infrequent travelers to road warriors can find ways to earn and redeem in JetBlue’s loyalty program.

(Graphic: Business Wire)

“Our loyalty program must serve the needs of the JetBlue customer today, many of whom look to us as more than just a way to get from point A to point B,” said Robin Hayes, chief executive officer, JetBlue. “Customers have come to love our unique combination of low fares and high-quality service, and now turn to us for more than just a flight. We are evolving our loyalty strategy to deliver even more value for customers across our entire suite of travel products and partnerships, including those who take advantage of our strategic partnership with American Airlines.”

“We’re rolling out a bigger, better, bluer TrueBlue program this spring that’s designed to meet the needs – and exceed the expectations – of more customers, whether they travel once a week, or just once in a while,” said Jayne O’Brien, head of marketing and loyalty, JetBlue. “No two travelers are alike, which is why we’ve redesigned TrueBlue to let customers customize their perks as they soar toward Mosaic status, choosing the ones that are most valuable to them along the way.”

“We know our customers are booking more than just flights with JetBlue, so we are excited to have a program where travelers are rewarded throughout all aspects of their travel journey," said Andres Barry, president, JetBlue Travel Products. “There are so many opportunities for our customers to enjoy the signature JetBlue experience through flights, hotels, cruises, vacation packages, car rentals and more,”

TrueBlue will offer more value, new choices and unique personalization through a variety of all-new program aspects, including:

• Tiles become the new way to track and measure progress toward Mosaic status JetBlue’s most loyal group of travelers.
• Customizable Perks You Pick, available to more TrueBlue members without Mosaic status, will reward more travelers sooner.
• Multiple levels of Mosaic, each with Mosaic Signature Perks and Perks You Pick, bring expanded perks to JetBlue’s most loyal customers.
• Combined spend counts with all JetBlue credit cards. Add up JetBlue travel spend and any JetBlue credit card spend to unlock perks.
• New JetBlue credit card enhancements on select cards bring new perks to cardholders.

The new TrueBlue will still carry over many of the perks customers know and love:

• All TrueBlue members will continue to earn TrueBlue points on JetBlue and eligible American Airlines flights, and can redeem those points for award travel on JetBlue, including any seat at any time, with no blackout dates or expiration dates.
• TrueBlue points will never expire.
• Use Cash + Points to pay for JetBlue flights and JetBlue Vacations packages.
• Pool points with family and friends.
• Earn 2X points on jetblue.com or the JetBlue app.
• Select reciprocal loyalty benefits for Mosaic members traveling on American Airlines.

The new program is set to go live in spring 2023 and will make TrueBlue more rewarding than ever before in its 20-year history.

Perks You Pick for TrueBlue Members

The new TrueBlue program is designed to ensure that all TrueBlue members have the opportunity to get rewarded, even before achieving Mosaic status. For the first time ever, travelers can start earning and enjoying perks before earning Mosaic status. TrueBlue members can customize their experience with Perks You Pick, choosing their first perk with just 10 tiles, then add more perks when they reach 20, 30 and 40 tiles. For every 10 tiles TrueBlue members earn, until they reach 50, they will get to choose a new perk from the following:

• Early boarding.
  • Get settled sooner with Group B boarding (excluding Blue Basic fares).
• Priority security.
  • Access an expedited lane to security at dozens of airports where available.
• Alcoholic drink.
  • First beer, wine or liquor is free each flight (21+).
• JetBlue Vacations® bonus.
  • 2X points bonus on a JetBlue Vacations package (one-time use).(a)
• 5,000-point bonus.
  • Boost your TrueBlue balance with 5,000 bonus points.

These perks will allow even occasional travelers to enjoy an elevated travel experience when flying on JetBlue. Once a customer earns 50 tiles, they reach Mosaic 1 status, receive all TrueBlue Perks You Pick and are set up to qualify for even more perks within new Mosaic levels.(b)

New Mosaic Levels

As part of the reimagined TrueBlue program, JetBlue is also meaningfully enhancing the Mosaic program to include four distinct Mosaic levels, each featuring a Mosaic Signature Perk. Each Mosaic level has a set of distinct benefits plus, customers are entitled to pick a Mosaic Signature Perk.

Mosaic Signature Perks:

• Mosaic 1 – 50 tiles:
  • Mosaic Boarding.
  • First two Checked Bags Free.
  • Beer, Wine & Liquor.
  • Even More® Space at Check-In.
  • Same-Day Switches.
  • Priority Security.
  • Dedicated Check-In.
  • Dedicated Support Line and Priority Chat Assistance.
  • Complimentary Upgrades on Heathrow Express.

• Mosaic 2 – 100 tiles: Even More Space
  • Up to 7” more legroom at no extra charge during booking (pending availability).

• Mosaic 3 – 150 tiles: Move to Mint®
  • Four Move to Mint certificates that enable complimentary upgrades from core to any Mint seat.
  • Number of certificates required to upgrade varies.

• Mosaic 4 – 250 tiles: Move to Mint Again + BLADE Airport helicopter transfers
  • Two additional Move to Mint certificates.
  • Credits that can be redeemed for four complimentary seats on BLADE Airport helicopter transfers between Manhattan and JFK or EWR.

Additionally, each time a member qualifies for a new level of Mosaic, they’ll also be able to select one new perk from the Mosaic Perks You Pick menu.

Mosiac Perks You Pick:

• FoundersCard Blue Membership
  • Enjoy 150+ premium travel, business, and lifestyle benefits—created exclusively for Mosaic members.
• Pet Fee Waiver
  • Jet with your pet (cat or small dog) at no extra charge ($125 value per flight).
• $99 Statement Credit on Select JetBlue Cards
  • $99 one-time statement credit for JetBlue Plus or Business Card.(c)
• 20-Tile Bonus
  • Get or gift a 20-tile boost to get to the next level faster.
• 15,000-Point Bonus
  • Boost your TrueBlue balance with 15,000 bonus points.
• Mint Suite Priority (arriving later in 2023)
  • Priority access to Mint Suite selection on select aircraft (pending availability). Excludes Mint Studio™.

Introducing Tiles

Tiles are the new and easy way to track progress toward status, while earning perks at key milestones along the way. Intrepid travelers and casual fliers alike will be eligible for perks sooner than ever before and even if they haven’t yet achieved Mosaic status. While still earning valuable points that can be redeemed for award travel, TrueBlue members will also earn tiles based on their combination of travel spend and credit card spend, not just one or the other.

One tile is awarded for every $100 in qualifying spend on more of the ways a customer can JetBlue.(d) Hotel rooms and resorts. Cars and cruises. Activities and extras. Travelers will be able to rack up rewards with JetBlue Vacations, Paisly by JetBlue, JetBlue fees, JetBlue add-ons and American Airlines-operated flights. Additionally, one tile is awarded for every $1,000 in qualifying spend on all JetBlue credit cards.

JetBlue and Barclays Credit Card Enhancements

This spring, JetBlue is also introducing enhancements to select Barclays JetBlue credit cards. JetBlue Plus Card members can enjoy Points Payback, allowing them to redeem points to pay themselves back from purchases of $25 or greater, up to a maximum of $1,000 annually. Points redeemed for purchases will appear as a statement credit toward their account balance. In addition, JetBlue Business Card members can enjoy early Group A boarding on JetBlue-operated flights.

The Transition to the New TrueBlue

In spring 2023, Mosaic-Qualifying points and segments will be retired and TrueBlue members will see how many tiles they have based on how much they’ve already spent in 2023. Any member eligible for Perks You Pick will have the opportunity to select them based on their in-progress 2023 tile count.

Mosaic members will be assigned a Mosaic level based on how much they spent in 2022 or how much they spent in 2023, whichever is greater. They’ll immediately begin enjoying the Mosaic Signature Perks of each level and will have the opportunity to select Mosaic Perks You Pick associated with that level.

For more information about JetBlue’s new TrueBlue program, visit: jetblue.com/newtrueblue.

About JetBlue

JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue carries customers to more than 100 destinations throughout the United States, Latin America, Caribbean, Canada and United Kingdom. For more information and the best fares, visit jetblue.com.

1. Qualifying travel spend excludes government taxes and fees and travel insurance. All net purchases are qualifying credit card spend. See TrueBlue Terms & Conditions and applicable cardmember agreement.
2. Members selecting the JetBlue Vacations Bonus perk will earn this benefit on the 6 TrueBlue points per eligible dollar spent on airfare and 1 TrueBlue point per eligible dollar spent on hotels, car rentals, cruises, and transfers calculated based on the member’s individual proportionate share, as determined by JetBlue, of a JetBlue Vacations package booking; members selecting this perk will not earn the bonus on any other individual travelers’ portions of the booking. Points bonus does not apply to the Mosaic bonus, any credit card bonus, or any additional bundled points or promotional points. See terms and conditions.
3. Any TrueBlue Perks You Pick that are not selected by the member as they accumulate tiles will automatically be granted upon reaching any level of Mosaic status, but the 5,000 bonus points and the JetBlue Vacations Bonus will not be available to Mosaics who earned status in 2022 for 2023. If a Mosaic qualifies for 2024 and beyond, they are eligible to receive these perks.
4. The $99 Statement Credit on Select JetBlue Cards is available to Barclays JetBlue Plus World Elite Mastercard® and JetBlue Business Mastercard® cardmembers only. You will be eligible to select this benefit after reaching Mosaic 1 status. The benefit can only be redeemed once per Mosaic qualifying year. If you product trade from Barclays JetBlue Plus Card to the Barclays JetBlue Card, you will no longer be eligible for this benefit. The statement credit will appear 2-4 weeks after you select the benefit. Your Card Account will not be eligible to receive the statement credit if it is closed or in default under your Cardmember Agreement at the time of fulfillment.

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20221207005307/en/

JetBlue Corporate Communications

corpcomm@jetblue.com

Source: JetBlue

FAQ

What is the new TrueBlue loyalty program by JetBlue (JBLU)?

JetBlue's new TrueBlue loyalty program offers enhanced perks, customizable options, and a tiered Mosaic status for travelers, allowing them to earn rewards more rapidly.

When will the new TrueBlue program launch?

The new TrueBlue program is set to go live in spring 2023.

How does the new Mosaic status work in the TrueBlue program?

The updated TrueBlue program features multiple Mosaic levels, each providing specific perks and benefits, allowing members to enjoy rewards based on their travel spend.

Can all TrueBlue members earn perks before achieving Mosaic status?

Yes, the new program allows all TrueBlue members to earn customizable perks even before reaching Mosaic status.