Sega of America Teams up With JAKKS Pacific & Disguise as Official Global Toy and Costume Partner for Sonic the Hedgehog 2 Movie
JAKKS Pacific announced the acquisition of global toy rights for SEGA's Sonic the Hedgehog 2 film in 2022. The agreement includes action figures, playsets, vehicles, plush toys, and costumes inspired by the film's characters. This extends a successful multi-year licensing deal initiated in 2019, which resulted in top-selling products from the first film. JAKKS anticipates strong performance based on previous sales, aiming to innovate and create new fan experiences.
- Acquisition of global toy rights for Sonic the Hedgehog 2 enhances product line diversity.
- Successful track record with first film's merchandise showing strong sales performance.
- Continued collaboration with SEGA expected to foster brand growth and consumer engagement.
- None.
JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced global toy rights with SEGA of America, Inc. for Paramount Pictures’ feature film, Sonic the Hedgehog 2. JAKKS will design, manufacture, market, and sell Sonic the Hedgehog 2 branded toy product lines based on the upcoming feature film, set for release in 2022. The agreement between JAKKS and SEGA will include rights to produce action figures, playsets, vehicles, plush toys and other collectibles. Disguise, the costume division of JAKKS Pacific, will also be designing and manufacturing costumes and accessories for inspired by characters from Sonic the Hedgehog 2.
The new line of merchandise is an extension of the multi-year, global toy licensing deal SEGA of America forged with JAKKS Pacific, Inc. in 2019, which featured top-selling collectibles based on the original Sonic the Hedgehog film (2020). Items based on the first film included the Talking Sonic Plush, Sonic Baby Plush and Spin Dash Sonic playset, all of which saw a strong worldwide sales performance at retailers both in-store and online.
“Sonic the Hedgehog 2 is sure to be a runaway hit in 2022. Given the success of the first movie and performance of our current Sonic the Hedgehog product line, we are excited to continue to develop toys that follow along with Sonic’s next great movie adventure,” said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, Inc. "JAKKS brings decades of innovative product development experience to the table and will continue to bring to life these iconic characters in a wide variety of new and unique ways for kids and fans alike.”
“We’ve seen such a great response from fans to the Sonic the Hedgehog products created by JAKKS Pacific, and we’re thrilled to continue working with them to celebrate Sonic the Hedgehog 2,” said Alex Gomez, Licensing Director at SEGA of America. “We hope that fans of the Blue Blur will see the collection as a testament of our appreciation and create memorable Sonic experiences with the products for years to come.”
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, headquartered in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned I.P. brands and products, with best sellers such as Sonic the Hedgehog action figures, plush and playsets. All products are available online or in retail stores nationwide.
Owned by JAKKS Pacific, Inc., Disguise is a world leader in design and development of inventive and cutting-edge Halloween costumes and accessories with distribution across the world. With a dedication to quality and detail, Disguise continues to own the licensed costume space with additional lines rolling out each year. Sonic the Hedgehog 2brings an exciting cast of characters to the table, making a great fit for dress up products.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include; Fly Wheels™, Kitten Catfe™, Perfectly Cute™, ReDo™ Skateboard Co, X-Power™, Disguise®, Moose Mountain®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a new generation of clean beauty. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).
©2021 JAKKS Pacific, Inc. All rights reserved
About Disguise, Inc.:
Since 1987, Disguise has been a leader in the Halloween industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the nation’s largest retailers including specialty, party and pop up stores. Disguise designs and manufactures millions of costumes for U.S. and other international markets each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive Halloween collection, please visit www.disguise.com and follow us on Instagram (@disguise.costumes), Twitter (@DisguiseInc) and Facebook (Disguise Costumes).
Disguise is a trademark of Disguise, Inc.
About SEGA of America
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Inc. SEGA of America’s website is located at www.sega.com. To stay current on Sonic the Hedgehog news, follow Sonic on Twitter and Instagram, like him on Facebook, and subscribe to the Twitch channel and the YouTube channel. Please visit the official Sonic website www.sonicthehedgehog.com and don’t forget to visit the SEGA e-shop at shop.sega.com for new and exclusive products for the ultimate SEGA fan.
© 2020-2021 Paramount Pictures Corporation and Sega of America, Inc. All Rights Reserved.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of ViacomCBS (NASDAQ: VIAC; VIACA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television Studios, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
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