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Disguise Announces Extension of Global Rights for Netflix’s Stranger Things and Bridgerton

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Disguise, Inc., a division of JAKKS Pacific, Inc. (NASDAQ: JAKK), has extended its global rights to create costumes based on Netflix's Stranger Things and Bridgerton for fall 2024. The Stranger Things collection includes costumes for all ages, featuring characters like Eleven, Robin, Steve, Eddie Munson, and Chrissy. The Bridgerton line will introduce adult costumes inspired by Penelope and Colin Bridgerton.

Tara Cortner, President and GM of Disguise, expressed excitement about bringing the same passion and attention to detail from their successful Stranger Things costumes to the Bridgerton line. Disguise, known for its innovative and high-quality products, continues to set industry standards with its global distribution network. Fans can expect to find these costumes and accessories in stores and online this fall.

Disguise, Inc., una divisione di JAKKS Pacific, Inc. (NASDAQ: JAKK), ha esteso i suoi diritti globali per creare costumi basati su Stranger Things e Bridgerton per l'autunno 2024. La collezione di Stranger Things include costumi per tutte le età, con personaggi come Eleven, Robin, Steve, Eddie Munson e Chrissy. La linea di Bridgerton presenterà costumi per adulti ispirati a Penelope e Colin Bridgerton.

Tara Cortner, Presidente e GM di Disguise, ha espresso entusiasmo per portare la stessa passione e attenzione ai dettagli dei loro costumi di successo di Stranger Things nella linea di Bridgerton. Disguise, rinomata per i suoi prodotti innovativi e di alta qualità, continua a stabilire nuovi standard nel settore con la sua rete di distribuzione globale. I fan possono aspettarsi di trovare questi costumi e accessori nei negozi e online questo autunno.

Disguise, Inc., una división de JAKKS Pacific, Inc. (NASDAQ: JAKK), ha ampliado sus derechos globales para crear disfraces basados en Stranger Things y Bridgerton para el otoño de 2024. La colección de Stranger Things incluye disfraces para todas las edades, presentando personajes como Eleven, Robin, Steve, Eddie Munson y Chrissy. La línea de Bridgerton presentará disfraces para adultos inspirados en Penélope y Colin Bridgerton.

Tara Cortner, presidenta y GM de Disguise, expresó su emoción por llevar la misma pasión y atención al detalle de sus exitosos disfraces de Stranger Things a la línea de Bridgerton. Disguise, conocida por sus productos innovadores y de alta calidad, sigue estableciendo estándares en la industria con su red de distribución global. Los fanáticos pueden esperar encontrar estos disfraces y accesorios en tiendas y en línea este otoño.

Disguise, Inc.는 JAKKS Pacific, Inc. (NASDAQ: JAKK)의 자회사로서, 넷플릭스의 Stranger ThingsBridgerton에 기반한 의상 제작에 대한 글로벌 권리를 2024년 가을까지 연장했습니다. Stranger Things 컬렉션은 Eleven, Robin, Steve, Eddie Munson, Chrissy와 같은 캐릭터를 특징으로 하여 모든 연령대에 맞는 의상을 포함하고 있습니다. Bridgerton 라인은 Penelope와 Colin Bridgerton에서 영감을 받은 성인용 의상을 소개합니다.

Disguise의 프레지던트이자 GM인 Tara Cortner는 성공적인 Stranger Things 의상에서 보여준 열정과 세심한 주의를 Bridgerton 라인에도 가져올 수 있게 되어 매우 기쁘다고 밝혔습니다. 혁신적이고 고품질의 제품으로 정평이 난 Disguise는 글로벌 유통 네트워크를 통해 업계 기준을 계속 설정하고 있습니다. 팬들은 이번 가을에 매장과 온라인에서 이러한 의상과 액세서리를 찾을 수 있을 것입니다.

Disguise, Inc., une division de JAKKS Pacific, Inc. (NASDAQ: JAKK), a élargi ses droits mondiaux pour créer des costumes basés sur Stranger Things et Bridgerton pour l'automne 2024. La collection Stranger Things comprend des costumes pour tous les âges, mettant en avant des personnages comme Eleven, Robin, Steve, Eddie Munson et Chrissy. La ligne Bridgerton introduira des costumes pour adultes inspirés de Penelope et Colin Bridgerton.

Tara Cortner, Présidente et Directrice générale de Disguise, a exprimé son enthousiasme à l'idée d'apporter la même passion et attention aux détails de leurs costumes à succès de Stranger Things à la ligne Bridgerton. Disguise, connue pour ses produits innovants et de haute qualité, continue à établir des normes dans l'industrie grâce à son réseau de distribution mondial. Les fans peuvent s'attendre à trouver ces costumes et accessoires dans les magasins et en ligne cet automne.

Disguise, Inc., eine Tochtergesellschaft von JAKKS Pacific, Inc. (NASDAQ: JAKK), hat ihre globalen Rechte zur Erstellung von Kostümen auf der Basis von Stranger Things und Bridgerton bis zum Herbst 2024 verlängert. Die Stranger Things Kollektion umfasst Kostüme für alle Altersgruppen und zeigt Charaktere wie Eleven, Robin, Steve, Eddie Munson und Chrissy. Die Bridgerton-Linie wird Kostüme für Erwachsene einführen, die von Penelope und Colin Bridgerton inspiriert sind.

Tara Cortner, Präsidentin und GM von Disguise, äußerte ihre Begeisterung, die gleiche Leidenschaft und Detailgenauigkeit von ihren erfolgreichen Stranger Things Kostümen auch in die Bridgerton-Linie zu bringen. Disguise, bekannt für ihre innovativen und hochwertigen Produkte, setzt weiterhin Maßstäbe in der Branche mit ihrem globalen Vertriebsnetz. Fans können diesen Herbst diese Kostüme und Accessoires in Geschäften und online erwarten.

Positive
  • Extended global rights for popular Netflix series Stranger Things and Bridgerton costumes
  • Expansion of product line to include new characters and age ranges
  • Continued success of Stranger Things costume collection
Negative
  • None.

Insights

The extension of global rights for Stranger Things and Bridgerton costumes is a positive development for JAKKS Pacific. While not groundbreaking, it solidifies the company's position in the lucrative licensed costume market. The timing for fall 2024 aligns well with the Halloween season, potentially boosting sales. However, the impact on JAKKS' overall financial performance may be , as costumes are just one segment of their diverse product portfolio.

The expansion of the Stranger Things line to include infant and toddler sizes is a smart move, tapping into the family costume trend. The addition of Bridgerton costumes could attract a different demographic, diversifying their customer base. Investors should note that the success of these lines heavily depends on the continued popularity of these Netflix series, which adds an element of risk.

While the news is positive, its financial impact on JAKKS Pacific (NASDAQ: JAKK) is likely to be modest. Costume sales, particularly those tied to specific TV shows, typically represent a seasonal and niche market. The extension of rights doesn't guarantee increased revenue, but rather maintains an existing revenue stream.

Investors should consider this development as a stabilizing factor rather than a growth catalyst. The company's ability to retain popular licenses demonstrates strong relationships with content providers, which is valuable in the competitive toy and costume industry. However, without specific financial projections or past performance data for these product lines, it's challenging to quantify the exact impact on JAKKS' bottom line.

POWAY, Calif., Sept. 03, 2024 (GLOBE NEWSWIRE) -- Disguise, Inc., the costume division of leading toy and consumer products manufacturer JAKKS Pacific, Inc. (NASDAQ: JAKK), has announced the extension of its global rights to design and develop costumes based on characters from Netflix’s hit series Stranger Things and Bridgerton for fall 2024.

The Stranger Things collection includes a range of classic and fan-favorite costumes for both kids and adults, featuring iconic characters such as Eleven, Robin and Steve from Scoops Ahoy, Hellfire Club captain Eddie Munson, Hawkins Cheerleader Chrissy, and extending the Demogorgon into infant and toddler sizing so the full family can dress up.

The new Bridgerton line, available this fall, showcases stunning adult costumes inspired by Penelope and Colin Bridgerton and reflects the detail to design that was given to the original versions in the series by Shondaland.

"The success of our Stranger Things costumes has been tremendous, and we are excited to bring that same passion and attention to detail to our Bridgerton line for fans," said Tara Cortner, President and GM of Disguise, Inc.

Disguise, a subsidiary of JAKKS Pacific, Inc., has a longstanding presence in the costume and dress-up industry, with decades of experience and strong relationships with licensors. Known for their innovative and high-quality products, Disguise continues to set the standard in the industry with their global distribution network.

Fans can look forward to finding Stranger Things and Bridgerton costumes and accessories in stores and online this fall.

About Disguise Inc.
Since 1987, Disguise has been a global leader in the dress up and roleplay industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the world’s largest retailers including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive licensed dress up collection, please visit www.disguise.com and follow us on Instagram (@disguise.costumes), X (@DisguiseInc) and Facebook (Disguise Costumes).

About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).

©2024 JAKKS Pacific, Inc. All rights reserved

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/42c3e39f-1dc3-4f8b-9477-211a695438ba


FAQ

What new costume rights has Disguise acquired for fall 2024?

Disguise has extended its global rights to design and develop costumes based on characters from Netflix's hit series Stranger Things and Bridgerton for fall 2024.

What new characters are included in the Stranger Things costume collection?

The Stranger Things collection includes costumes for Eleven, Robin and Steve from Scoops Ahoy, Hellfire Club captain Eddie Munson, and Hawkins Cheerleader Chrissy. It also extends the Demogorgon costume to infant and toddler sizes.

Which Bridgerton characters will be featured in the new costume line?

The new Bridgerton costume line will showcase adult costumes inspired by Penelope and Colin Bridgerton.

When will the new Stranger Things and Bridgerton costumes be available?

The new Stranger Things and Bridgerton costumes and accessories will be available in stores and online in fall 2024.

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