Disguise Announces Exclusive Global Rights for the Hugely Anticipated Big Screen Adventure A MINECRAFT MOVIE
Disguise Inc, the costume division of JAKKS Pacific (NASDAQ: JAKK), has secured exclusive global licensing rights to create costumes based on A MINECRAFT MOVIE, set to release on April 4, 2025. The live-action film, directed by Jared Hess, stars Jack Black as Steve and Jason Momoa as Garrett 'The Garbage Man' Garrison.
This agreement strengthens Disguise's existing partnership with Minecraft, the world's most popular video game. The company already produces costumes of iconic characters like Steve, Alex, Ender Dragon, Enderman, and Creeper. According to Tara Cortner, President & GM of Disguise, the company expects the movie to significantly boost their Minecraft costume sales globally.
The film follows a group of misfits traveling through a portal to the Overworld, combining the game's creativity with themes of teamwork and resilience. New costume designs inspired by the movie will expand the brand's reach in 2025.
Disguise Inc, la divisione costumi di JAKKS Pacific (NASDAQ: JAKK), ha ottenuto i diritti esclusivi di licenza globale per creare costumi basati su A MINECRAFT MOVIE, che uscirà il 4 aprile 2025. Il film live-action, diretto da Jared Hess, vede Jack Black nel ruolo di Steve e Jason Momoa in quello di Garrett 'The Garbage Man' Garrison.
Questo accordo rafforza la partnership esistente di Disguise con Minecraft, il videogioco più popolare al mondo. L'azienda produce già costumi di personaggi iconici come Steve, Alex, Ender Dragon, Enderman e Creeper. Secondo Tara Cortner, Presidente e GM di Disguise, l'azienda si aspetta che il film possa in maniera significativa aumentare le vendite dei costumi di Minecraft a livello globale.
Il film racconta le avventure di un gruppo di emarginati che viaggia attraverso un portale verso l'Overworld, combinando la creatività del gioco con temi di lavoro di squadra e resilienza. Nuovi design di costumi ispirati al film amplificheranno la portata del brand nel 2025.
Disguise Inc, la división de disfraces de JAKKS Pacific (NASDAQ: JAKK), ha asegurado los derechos de licencia global exclusiva para crear disfraces basados en A MINECRAFT MOVIE, que se estrenará el 4 de abril de 2025. La película de acción en vivo, dirigida por Jared Hess, cuenta con Jack Black como Steve y Jason Momoa como Garrett 'The Garbage Man' Garrison.
Este acuerdo fortalece la asociación existente de Disguise con Minecraft, el videojuego más popular del mundo. La empresa ya produce disfraces de personajes icónicos como Steve, Alex, Ender Dragon, Enderman y Creeper. Según Tara Cortner, Presidenta y GM de Disguise, la compañía espera que la película impulse significativamente sus ventas de disfraces de Minecraft a nivel global.
La película sigue a un grupo de inadaptados que viajan a través de un portal hacia el Overworld, combinando la creatividad del juego con temas de trabajo en equipo y resiliencia. Nuevos diseños de disfraces inspirados en la película ampliarán el alcance de la marca en 2025.
Disguise Inc는 JAKKS Pacific (NASDAQ: JAKK)의 의상 부서로서 A MINECRAFT MOVIE에 기반한 의상을 만들기 위한 독점 글로벌 라이선스 권리를 확보했습니다. 이 영화는 2025년 4월 4일 개봉 예정입니다. Jared Hess가 감독하고, Jack Black이 Steve 역할을, Jason Momoa가 Garrett 'The Garbage Man' Garrison 역할을 맡습니다.
이번 계약은 Disguise가 Minecraft와 이미 맺고 있는 파트너십을 강화합니다. 이 회사는 Steve, Alex, Ender Dragon, Enderman, Creeper와 같은 상징적인 캐릭터의 의상을 이미 제작하고 있습니다. Disguise의 대통령이자 GM인 Tara Cortner에 따르면, 이 회사는 영화가 세계적으로 Minecraft 의상 판매를 크게 증가시킬 것으로 기대하고 있습니다.
영화는 포털을 통해 Overworld로 여행하는 외톨이들에 대한 이야기로, 게임의 창의성과 팀워크 및 회복의 주제를 결합합니다. 영화에서 영감을 받은 새로운 의상 디자인은 2025년 브랜드의 범위를 확장할 것입니다.
Disguise Inc, la division des costumes de JAKKS Pacific (NASDAQ: JAKK), a obtenu les droits de licence mondiaux exclusifs pour créer des costumes basés sur A MINECRAFT MOVIE, dont la sortie est prévue le 4 avril 2025. Le film en prises de vue réelles, réalisé par Jared Hess, met en vedette Jack Black dans le rôle de Steve et Jason Momoa dans celui de Garrett 'The Garbage Man' Garrison.
Cette accord renforce le partenariat existant de Disguise avec Minecraft, le jeu vidéo le plus populaire au monde. L'entreprise produit déjà des costumes de personnages emblématiques tels que Steve, Alex, Ender Dragon, Enderman et Creeper. Selon Tara Cortner, présidente et GM de Disguise, l'entreprise s'attend à ce que le film booste considérablement ses ventes de costumes Minecraft à l'échelle mondiale.
Le film suit un groupe de marginaux voyageant à travers un portail vers l'Overworld, combinant la créativité du jeu avec des thèmes de travail d'équipe et de résilience. De nouveaux designs de costumes inspirés du film élargiront la portée de la marque en 2025.
Disguise Inc, die Kostümabteilung von JAKKS Pacific (NASDAQ: JAKK), hat die exklusiven globalen Lizenzrechte zur Erstellung von Kostümen basierend auf A MINECRAFT MOVIE gesichert, der am 4. April 2025 erscheinen soll. Der Live-Action-Film, der von Jared Hess inszeniert wird, zeigt Jack Black in der Rolle von Steve und Jason Momoa als Garrett 'The Garbage Man' Garrison.
Diese Vereinbarung stärkt die bestehende Partnerschaft von Disguise mit Minecraft, dem weltweit beliebtesten Videospiel. Das Unternehmen produziert bereits Kostüme von ikonischen Charakteren wie Steve, Alex, Ender Dragon, Enderman und Creeper. Laut Tara Cortner, Präsidentin und GM von Disguise, erwartet das Unternehmen, dass der Film die Verkaufszahlen ihrer Minecraft-Kostüme weltweit erheblich steigern wird.
Der Film folgt einer Gruppe von Außenseitern, die durch ein Portal in die Overworld reisen und dabei die Kreativität des Spiels mit Themen wie Teamwork und Resilienz vereint. Neue Kostümdesigns, die vom Film inspiriert sind, werden 2025 die Reichweite der Marke erweitern.
- Secured exclusive global licensing rights for Minecraft movie costumes
- Extends existing successful partnership with world's most popular video game
- Movie release in April 2025 expected to boost costume sales
- Features high-profile actors (Jack Black, Jason Momoa) potentially increasing market appeal
- None.
Insights
This exclusive global licensing deal for A MINECRAFT MOVIE costumes represents a significant strategic win for JAKKS Pacific. Minecraft's global player base exceeds 170 million monthly active users, providing an enormous addressable market. The movie's April 2025 release timing is particularly advantageous, allowing for a full marketing cycle leading into the important Halloween season.
The star power of Jack Black and Jason Momoa adds considerable commercial appeal, potentially expanding the costume market beyond traditional gaming demographics. Historical data from similar gaming-to-film adaptations shows that successful movies can drive merchandise sales increases of
Three key factors make this deal particularly valuable:
- Exclusive global rights eliminate competition in the costume segment
- Disguise's decade-long experience with Minecraft ensures production efficiency and established distribution channels
- The year-round availability strategy captures sales beyond seasonal peaks, maximizing revenue potential
This deal strengthens JAKKS's position in the growing gaming merchandise market, estimated at
POWAY, Calif., Jan. 27, 2025 (GLOBE NEWSWIRE) -- Disguise, Inc., the costume division of leading toy and consumer products company JAKKS Pacific, Inc. (NASDAQ: JAKK), has proudly announced global licensing rights to design, produce, and market costumes inspired by A MINECRAFT MOVIE. This major announcement solidifies Disguise’s long-standing partnership with the Minecraft brand, the world’s most popular video game, and extends their leadership in the gaming costume market. As the exclusive costume partner for Minecraft, Disguise continues to bring the iconic game’s characters and themes to life for fans around the world.
The highly anticipated A MINECRAFT MOVIE, set to release on April 4, 2025, is a live-action cinematic adaptation of the game that has captivated millions. Directed by Jared Hess (Napoleon Dynamite), the film follows a group of misfits who travel through a portal to the Overworld. Lead by Steve (played by Jack Black) and Garrett “The Garbage Man” Garrison (played by Jason Momoa), they must master the challenges of their new world, and work together as they embark on a magical quest to return home. Combining the game’s signature creativity with themes of teamwork and resilience, the movie is poised to introduce Minecraft’s unique universe to new audiences while delighting long-time fans.
“Minecraft is a phenomenal brand with rich content that has inspired some of Disguise’s best-selling costumes and accessories for almost a decade now,” said Tara Cortner, President & GM of Disguise, Inc. “We are excited to launch an exclusive lineup of costumes to further immerse fans in the vibrant world of Minecraft in 2025. We anticipate that A MINECRAFT MOVIE will catapult our Minecraft costumes to new heights for kids and adults to enjoy globally.”
Disguise is at the forefront of licensed video game merchandise, crafting costumes that celebrate the spirit of gaming culture. Its Minecraft-themed lineup, which includes iconic characters like Steve, Alex, Ender Dragon, Enderman and Creeper, has become a global phenomenon. With A MINECRAFT MOVIE on the horizon, Disguise is committed to expanding its offerings to reflect the film’s innovative and dynamic take on the Minecraft universe.
As part of JAKKS Pacific, Disguise, Inc. continues to lead the market in gaming-inspired costumes, ensuring fans of all ages can connect with the worlds they love. Minecraft costumes and accessories remain available year-round, with new designs inspired by A MINECRAFT MOVIE set to expand the brand’s reach further in 2025. Fans are encouraged to stay tuned for updates as the launch of this exciting collection approaches.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).
©2025 JAKKS Pacific, Inc. All rights reserved
About Disguise Inc.
Since 1987, Disguise has been a global leader in the dress up and roleplay industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the world’s largest retailers including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive licensed dress up collection, please visit www.disguise.com and follow us on Instagram (@disguise.costumes), X (@DisguiseInc) and Facebook (Disguise Costumes).
ABOUT MINECRAFT
Minecraft is the best-selling video game of all time with millions of players in every country and territory around the world including Antarctica and the Vatican City. At its core, Minecraft is a game about placing blocks and going on adventures. The Minecraft franchise continues to reach new players through ongoing game updates, games like Minecraft Education, Minecraft Legends, and Minecraft Dungeons, a diverse line of consumer products, a growing library of in-game Marketplace content, books and an upcoming major motion picture.
ABOUT A MINECRAFT MOVIE
Welcome to the world of Minecraft, where creativity doesn’t just help you craft, it’s essential to one’s survival! Four misfits—Garrett “The Garbage Man” Garrison (Jason Momoa), Henry (Sebastian Hansen), Natalie (Emma Myers) and Dawn (Danielle Brooks)—find themselves struggling with ordinary problems when they are suddenly pulled through a mysterious portal into the Overworld: a bizarre, cubic wonderland that thrives on imagination. To get back home, they’ll have to master this world (and protect it from evil things like Piglins and Zombies, too) while embarking on a magical quest with an unexpected, expert crafter, Steve (Black). Together, their adventure will challenge all five to be bold and to reconnect with the qualities that make each of them uniquely creative…the very skills they need to thrive back in the real world.
Warner Bros. Pictures and Legendary Pictures Present A Vertigo Entertainment/On The Roam/Mojäng Aktiebolag Production, A Jared Hess Film, “A Minecraft Movie.” The film will be distributed by Warner Bros. Pictures worldwide and by Legendary East in China and released only in theaters and IMAX in North America on April 4, 2025, and internationally beginning 2 April 2025.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ffdb9c76-36e6-4b8c-b801-e2690127d5c0
FAQ
When will A MINECRAFT MOVIE costumes be available from JAKK's Disguise division?
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Who are the main stars in A MINECRAFT MOVIE that JAKK's costumes will be based on?
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