Disguise and The Pokémon Company International Sign Multi-Year Contract Extension Including Addition of International Distribution Rights
Disguise, the costume division of JAKKS Pacific (NASDAQ: JAKK), has expanded its partnership with The Pokémon Company International through a multi-year contract extension. The agreement extends distribution rights to North America, EMEA, ANZ, and select LATAM regions.
Since launching its first Pokémon costume line in 2019, Disguise has seen significant sales growth, expanding its portfolio to include various Pokémon characters like Bulbasaur, Charizard, Squirtle, Grookey, Scorbunny, and Sobble. The extended licensing agreement aims to capitalize on Pokémon's popularity and meet increasing demand for premium costumes.
The expanded product line will be available at retailers both in-store and online starting fall 2025.
Disguise, la divisione costumi di JAKKS Pacific (NASDAQ: JAKK), ha ampliato la sua partnership con The Pokémon Company International attraverso un'estensione del contratto pluriennale. L'accordo estende i diritti di distribuzione per il Nord America, EMEA, ANZ e alcune regioni selezionate dell'LATAM.
Dalla lancio della sua prima linea di costumi di Pokémon nel 2019, Disguise ha registrato una significativa crescita delle vendite, ampliando il proprio portafoglio per includere vari personaggi Pokémon come Bulbasaur, Charizard, Squirtle, Grookey, Scorbunny e Sobble. L'estensione dell'accordo di licenza mira a capitalizzare la popolarità di Pokémon e a soddisfare la crescente domanda di costumi di alta qualità.
La nuova linea di prodotti sarà disponibile presso i rivenditori sia in negozio che online a partire dall'autunno 2025.
Disguise, la división de disfraces de JAKKS Pacific (NASDAQ: JAKK), ha ampliado su asociación con The Pokémon Company International a través de una extensión de contrato por varios años. El acuerdo extiende los derechos de distribución para América del Norte, EMEA, ANZ y algunas regiones seleccionadas de LATAM.
Desde el lanzamiento de su primera línea de disfraces de Pokémon en 2019, Disguise ha visto un crecimiento significativo en las ventas, ampliando su cartera para incluir varios personajes de Pokémon como Bulbasaur, Charizard, Squirtle, Grookey, Scorbunny y Sobble. La extensión del acuerdo de licencia tiene como objetivo capitalizar la popularidad de Pokémon y satisfacer la creciente demanda de disfraces de alta calidad.
La nueva línea de productos estará disponible en minoristas tanto en tiendas físicas como en línea a partir del otoño de 2025.
Disguise, JAKKS Pacific (NASDAQ: JAKK)의 의상 부문,는 The Pokémon Company International과 다년 계약 연장을 통해 파트너십을 확대했습니다. 이 계약은 북미, EMEA, ANZ 및 일부 LATAM 지역에 대한 유통 권리를 연장합니다.
2019년에 첫 번째 포켓몬 의상 라인을 출시한 이후 Disguise는 판매가 크게 증가하였으며, Bulbasaur, Charizard, Squirtle, Grookey, Scorbunny 및 Sobble과 같은 다양한 포켓몬 캐릭터를 포함하도록 포트폴리오를 확장했습니다. 연장된 라이센스 계약은 포켓몬의 인기를 활용하고 프리미엄 의상에 대한 증가하는 수요를 충족하는 것을 목표로 합니다.
확대된 제품 라인은 2025년 가을부터 매장 및 온라인에서 소매업체를 통해 제공될 예정입니다.
Disguise, la division des costumes de JAKKS Pacific (NASDAQ: JAKK), a élargi son partenariat avec The Pokémon Company International grâce à une prolongation de contrat pluriannuelle. Cet accord étend les droits de distribution pour l'Amérique du Nord, l'EMEA, l'ANZ et certaines régions sélectionnées de l'AMLA.
Depuis le lancement de sa première ligne de costumes Pokémon en 2019, Disguise a connu une croissance significative des ventes, élargissant son portefeuille pour inclure divers personnages Pokémon tels que Bulbasaur, Charizard, Squirtle, Grookey, Scorbunny et Sobble. La prolongation de l'accord de licence vise à capitaliser sur la popularité de Pokémon et à répondre à la demande croissante de costumes de qualité supérieure.
La nouvelle gamme de produits sera disponible chez les détaillants, à la fois en magasin et en ligne, à partir de l'automne 2025.
Disguise, die Kostümabteilung von JAKKS Pacific (NASDAQ: JAKK), hat ihre Partnerschaft mit The Pokémon Company International durch eine mehrjährige Vertragsverlängerung ausgeweitet. Die Vereinbarung erweitert die Vertriebsrechte für Nordamerika, EMEA, ANZ und ausgewählte LATAM-Regionen.
Seit der Einführung seiner ersten Pokémon-Kostümlinie im Jahr 2019 hat Disguise ein signifikantes Verkaufswachstum verzeichnet und sein Portfolio um verschiedene Pokémon-Charaktere wie Bulbasaur, Charizard, Squirtle, Grookey, Scorbunny und Sobble erweitert. Die verlängerte Lizenzvereinbarung zielt darauf ab, von der Popularität von Pokémon zu profitieren und der steigenden Nachfrage nach hochwertigen Kostümen gerecht zu werden.
Die erweiterte Produktlinie wird ab Herbst 2025 sowohl im Geschäft als auch online bei Einzelhändlern erhältlich sein.
- Multi-year contract extension securing international distribution rights
- Significant sales growth since 2019 Pokémon costume line launch
- Geographic expansion into EMEA, ANZ, and select LATAM markets
- Growing demand for premium Pokémon costumes
- None.
Insights
This expanded licensing agreement represents a significant strategic win for JAKKS Pacific, substantially broadening their revenue potential in the costume segment. The international distribution rights for EMEA, ANZ, and select LATAM markets effectively multiplies the addressable market size by several fold, providing access to major consumer markets like Europe and Australia.
The deal's strategic value extends beyond immediate sales potential. By securing multi-year exclusive rights for Pokémon costumes across multiple territories, JAKKS creates significant barriers to entry for competitors while establishing first-mover advantages in new markets. The proven success since 2019 and the expansion beyond core characters like Pikachu demonstrates strong execution capability and market demand.
The business model shows particular strength in three key areas:
- Portfolio Diversification: The expansion into broader character selections reduces dependency on single-character success and allows for market segmentation
- Timing Optimization: Fall retail availability aligns with peak costume-buying seasons including Halloween and various international celebrations
- Brand Strength: Pokémon's enduring global popularity provides a reliable, recurring revenue stream less susceptible to seasonal fluctuations
The international distribution rights are particularly valuable in the licensing industry, as they typically come with significant exclusivity periods and territorial protections. This positions JAKKS to capture market share in new regions while leveraging existing manufacturing and design capabilities, potentially leading to improved economies of scale and higher operating margins.
POWAY, Calif., Feb. 24, 2025 (GLOBE NEWSWIRE) -- Disguise, Inc., the globally recognized costume division of JAKKS Pacific, Inc. (NASDAQ: JAKK), today announced an expansion of its long-standing agreement with The Pokémon Company International through a multi-year contract extension. This agreement grants Disguise distribution rights in North America as well as EMEA, ANZ and select parts of LATAM, reinforcing its position as a leader in the costume industry and allowing them to continue to design, develop, and manufacture Pokémon-inspired costumes and accessories now for fans domestically and internationally.
Since the launch of its inaugural Pokémon costume line in 2019, Disguise has experienced substantial sales growth and successfully expanded its portfolio to include a broader range of iconic Pokémon such as Bulbasaur, Charizard, Squirtle, Grookey, Scorbunny, and Sobble. In response to the growing demand for premium Pokémon costumes, this extended licensing agreement positions Disguise to further leverage the enduring popularity of Pokémon, driving innovation and delivering immersive costume experiences to consumers.
"Part of our success comes from focusing on innovative character executions while also delving deep into the rich variety of characters available,” said Tara Cortner, President and General Manager of Disguise, “In the past, products centered around Pikachu and a few others, but at Disguise, we see the opportunity to deliver products for all fans—allowing you to choose your favorite Pokémon or the one that speaks to you personally."
Amy Sachtleben, Sr. Director of Licensing and Promotions for The Pokémon Company International, added, “Disguise has been an exceptional partner in translating the unique characteristics of Pokémon into beautifully crafted costumes. Given the strong retail success in the U.S., we are excited to expand this collaboration globally and bring Pokémon-inspired costumes to an even broader audience.”
With this expanded agreement, Disguise will introduce an extensive range of Pokémon-themed costumes and accessories, available at retailers—both in-store and online—this fall.
For more information on Disguise’s licensed products, visit disguise.com.
About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).
©2025 JAKKS Pacific, Inc. All rights reserved
About Disguise Inc.
Since 1987, Disguise has been a global leader in the dress up and roleplay industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the world’s largest retailers including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive licensed dress up collection, please visit www.disguise.com and follow us on Instagram (@disguise.costumes), X (@DisguiseInc) and Facebook (Disguise Costumes).
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d0a1574e-8407-4820-93ba-a5d69579a64e
FAQ
What new markets will JAKK's Disguise division distribute Pokémon costumes in?
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