Disguise and Innersloth Announce New Multi-Year Agreement and Global Costume Rights for Among Us
Disguise, Inc., a division of JAKKS Pacific, Inc. (NASDAQ:JAKK), has secured a new multi-year agreement with Innersloth for global costume rights for the popular game Among Us. The deal, facilitated by Dual Wield Studio, will see Disguise designing, marketing, manufacturing, and distributing costumes and accessories worldwide, with the first products set to launch in Fall 2025.
Among Us, a social deduction game set in space, gained immense popularity in 2020, reaching a peak where 7% of the global population was playing. An animated show based on the game is currently in development at CBS Studios, featuring voices of Elijah Wood, Randall Park, and Yvette Nicole Brown.
Disguise, Inc., una divisione di JAKKS Pacific, Inc. (NASDAQ:JAKK), ha ottenuto un nuovo accordo pluriennale con Innersloth per i diritti globali sui costumi del popolare gioco Among Us. L'accordo, facilitato da Dual Wield Studio, vedrà Disguise progettare, commercializzare, produrre e distribuire costumi e accessori in tutto il mondo, con i primi prodotti previsti per il lancio nell'autunno 2025.
Among Us, un gioco di deduzione sociale ambientato nello spazio, ha guadagnato un'enorme popolarità nel 2020, raggiungendo un picco in cui il 7% della popolazione globale stava giocando. Uno spettacolo animato basato sul gioco è attualmente in fase di sviluppo presso CBS Studios, con le voci di Elijah Wood, Randall Park e Yvette Nicole Brown.
Disguise, Inc., una división de JAKKS Pacific, Inc. (NASDAQ:JAKK), ha asegurado un nuevo acuerdo plurianual con Innersloth para los derechos de disfraces globales del popular juego Among Us. El acuerdo, facilitado por Dual Wield Studio, verá a Disguise diseñar, comercializar, fabricar y distribuir disfraces y accesorios en todo el mundo, con los primeros productos programados para lanzarse en otoño de 2025.
Among Us, un juego de deducción social ambientado en el espacio, ganó una inmensa popularidad en 2020, alcanzando un pico en el que el 7% de la población mundial estaba jugando. Un programa animado basado en el juego se encuentra actualmente en desarrollo en CBS Studios, con las voces de Elijah Wood, Randall Park y Yvette Nicole Brown.
Disguise, Inc.는 JAKKS Pacific, Inc. (NASDAQ:JAKK)의 한 부서로, 인기 게임 Among Us에 대한 전 세계 의상 권리를 위해 Innersloth와 새로운 다년 계약을 체결했습니다. Dual Wield Studio가 협력하여, Disguise는 전 세계에서 의상 및 액세서리를 설계하고, 마케팅하고, 제조하며 배급할 예정이며, 첫 번째 제품은 2025년 가을에 출시될 예정입니다.
Among Us는 우주를 배경으로 한 사회적 추리 게임으로, 2020년에 엄청난 인기를 얻어 전 세계 인구의 7%가 게임을 하고 있던 정점에 달했습니다. 이 게임을 기반으로 한 애니메이션 쇼가 CBS Studios에서 현재 개발 중이며, Elijah Wood, Randall Park, Yvette Nicole Brown의 목소리가 참여합니다.
Disguise, Inc., une division de JAKKS Pacific, Inc. (NASDAQ:JAKK), a obtenu un nouvel accord pluriannuel avec Innersloth pour les droits mondiaux de costumes du populaire jeu Among Us. L'accord, facilité par Dual Wield Studio, verra Disguise concevoir, commercialiser, fabriquer et distribuer des costumes et accessoires dans le monde entier, les premiers produits devant être lancés à l'automne 2025.
Among Us, un jeu de déduction sociale se déroulant dans l'espace, a gagné une immense popularité en 2020, atteignant un pic où 7% de la population mondiale jouait. Une émission animée basée sur le jeu est actuellement en développement chez CBS Studios, avec les voix d'Elijah Wood, Randall Park et Yvette Nicole Brown.
Disguise, Inc., eine Tochtergesellschaft von JAKKS Pacific, Inc. (NASDAQ:JAKK), hat einen neuen Mehrjahresvertrag mit Innersloth für die globalen Kostümprechte des beliebten Spiels Among Us gesichert. Der Vertrag, der von Dual Wield Studio vermittelt wurde, sieht vor, dass Disguise Kostüme und Zubehör weltweit entwirft, vermarktet, herstellt und vertreibt, wobei die ersten Produkte im Herbst 2025 auf den Markt kommen sollen.
Among Us, ein soziales Deduktionsspiel im Weltraum, erlangte 2020 immense Popularität und erreichte einen Höchststand, bei dem 7% der weltweiten Bevölkerung spielte. Eine animierte Show, die auf dem Spiel basiert, befindet sich derzeit in der Entwicklung bei CBS Studios und wird die Stimmen von Elijah Wood, Randall Park und Yvette Nicole Brown präsentieren.
- Secured global costume rights for popular game Among Us
- Multi-year agreement starting in 2024
- First product launch planned for Fall 2025
- Expands JAKKS Pacific's portfolio in licensed video game costumes
- None.
Insights
The multi-year agreement between Disguise and Innersloth for Among Us costume rights is a strategic move in the gaming merchandise sector. While Among Us' peak popularity was in 2020, the game still maintains a significant player base. The planned Fall 2025 launch aligns with Halloween, potentially capitalizing on seasonal demand. However, the delayed timeline raises questions about maintaining relevance in the fast-paced gaming world.
The upcoming CBS Studios animated show featuring high-profile voice actors could rejuvenate interest in the franchise, potentially boosting costume sales. This cross-media approach might help sustain the brand's popularity until the costume launch. For JAKKS Pacific (NASDAQ:JAKK), this deal expands their gaming-related portfolio, which could diversify revenue streams and mitigate risks associated with individual game lifecycles.
This agreement represents a low-risk, potentially high-reward strategy for JAKKS Pacific (NASDAQ:JAKK). The costume division, Disguise, is leveraging an established IP without significant upfront costs typically associated with game development or licensing. The global rights secured provide extensive market access, allowing for economies of scale in production and distribution.
However, investors should note the delayed revenue impact, with products not launching until Fall 2025. This lag time could affect short-term financial projections. The success of this venture will largely depend on Among Us maintaining its cultural relevance and the reception of the upcoming animated series. If successful, it could provide a steady revenue stream during Halloween seasons, potentially improving JAKK's Q4 performances in future years.
POWAY, Calif., Sept. 10, 2024 (GLOBE NEWSWIRE) -- Disguise, Inc., the costume division of leading toy and consumer products manufacturer, JAKKS Pacific, Inc (NASDAQ:JAKK) today announced a new agreement with Innersloth, for global costume rights for Among Us, via Dual Wield Studio, the indie merchandising company contracted to manage Innersloth’s consumer products program.
Commencing in 2024, with first product planned to launch Fall 2025, Disguise takes on worldwide rights to design, market, manufacture, and distribute costumes and costume accessories. Disguise looks forward to working with Innersloth to bring this game to life with costumes and accessories reflective of the game’s unique characters and designs.
Developed by Innersloth, Among Us is a hit social deduction game set in space that revolves around one simple hook: one or more random players among your crew are intent on sabotaging the ship and killing off the crew. Among Us rose to popularity in 2020 since its release date in June of 2018 and, at its peak, saw
"The team at Disguise is thrilled to partner with Innersloth on a new line of Among Us costumes and accessories set to launch next fall," said Tara Cortner, President and GM of Disguise, Inc. "We are excited to introduce the fanbase of this hot game to our line of costumes and costume accessories."
Owned by JAKKS Pacific, Inc (NASDAQ:JAKK), Disguise has carved out a strong foothold in the market for licensed video game costumes both holding licenses for several large gaming brands. Disguise’s Among Us line of Halloween costumes and accessories are available online and at major retailers now.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).
©2024 JAKKS Pacific, Inc. All rights reserved
About Disguise Inc.
Since 1987, Disguise has been a global leader in the dress up and roleplay industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the world’s largest retailers including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive licensed dress up collection, please visit www.disguise.com and follow us on Instagram (@disguise.costumes), X (@DisguiseInc) and Facebook (Disguise Costumes).
About Innersloth, LLC.
Innersloth is a small independent game studio most notable for creating Among Us and The Henry Stickmin Collection. Founded by Forest Willard and Marcus Bromander in 2015, they made the games they wanted to and hoped people would want to play them. After numerous awards, global press coverage, and millions of downloads, Innersloth can now confirm at least 4 people have played their games. Nice. Innersloth is mainly based around Seattle, USA, but has employees and partners all across the globe.
About Dual Wield Studio, LLC.
Dual Wield Studio is an independent merchandising company built on one goal: Make things we love for the things we love. With an emphasis on equity and quality, Dual Wield Studio works with partners ranging from Innersloth (Among Us, Henry Stickmin), Tamora Pierce (The New York Times Bestselling “The Tortall Universe” Book Series), and Xiran Jay Zhao (The New York Times Bestselling “Iron Widow” Book Series) to bring fan-first merchandise to life.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b4d09568-9ffb-45ec-a9c6-4eca60a82fc9
FAQ
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