Jack in the Box’s New Online Ordering Makes Satisfying Cravings Even Easier

Rhea-AI Summary

Jack in the Box has launched a new ordering website and mobile app to enhance customer experience and streamline ordering processes. Developed with Bounteous, the platform offers full menu ordering, customization, and an integrated loyalty program. The digital tools aim to improve customer interaction and drive loyalty via seamless rewards across mediums. This initiative marks a significant move in Jack in the Box's digital transformation strategy, emphasizing the importance of digital investment for growth.

Positive

• Launch of a new website and mobile app improving customer experience.
• Integration of a loyalty program encouraging customer engagement.
• Collaboration with Bounteous enhances digital capabilities.

Negative

• None.

Jack in the Box Offers Seamless Ordering and Rewards via New Website and App

SAN DIEGO--(BUSINESS WIRE)-- Jack in the Box, one of the nation’s largest hamburger chains with more than 2,200 locations across 21 states, has launched a brand-new ordering website and native mobile app. The updated app and site were developed in partnership with Bounteous, the digital innovation partner for the world’s most ambitious brands.

Jack in the Box Offers Seamless Ordering and Rewards via New Website and App (Graphic: Business Wire)

Jack in the Box's online ordering and integrated mobile app features a full array of capabilities including full menu ordering, customization options, location finder, product and restaurant information, flexible delivery or pickup options and an integrated loyalty program. Online ordering and the mobile app are part of the company's continuous commitment to provide guests a convenient way to satisfy their cravings at a great price.

“We want to reach customers at the moments that matter most, with platforms that are simple and easy to use. Now Jack in the Box guests have a fast and easy way to order ahead and get loyalty points not only through the app but also through a new mobile web experience,” said Ryan Ostrom, CMO of Jack in the Box. “In addition, this new solution modernizes Jack in the Box’s tech stack allowing us to provide a more personalized and seamless digital guest experience across our various consumer touch-points”

The new website and app, along with a robust new enterprise martech stack, is the most recent step in a renewed focus on digital transformation for the brand. Understanding customers’ ordering and payment preferences allows us to provide a more customized user experience. Jack in the Box has identified digital investment as a key for their growth strategy, tapping Bounteous as one of their partners to help support in accomplishing their digital future.

“We’re proud to partner with Jack in the Box to create a customized solution that showcases the personality of the brand while improving the user experience,” said Jesse Dundon, EVP, Managing Director at Bounteous. “Our proprietary technology accelerator, NomNom™, made it possible to integrate a suite of best-in-class loyalty, CRM, and commerce platforms such as Olo and get to market more quickly.”

For Jack in the Box customers, the key benefit will be the ability to order ahead quickly and easily at www.jackinthebox.com. Additionally, members of Jack in the Box’s loyalty program, The Jack Pack, will have a seamless rewards program with the ability to be rewarded from online, app or in-store purchases.

“Ultimately, our goal is to help Jack in the Box continuously optimize direct commerce channels that drive customer loyalty and increased lifetime value,” said Dundon. “This launch is just the beginning of that journey.”

Users can download the Jack app on the App Store and Google Play (for iOS and Android), or visit the website at www.jackinthebox.com.

About Jack in the Box Inc.:

Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered in San Diego, California, is a restaurant company that operates and franchises Jack in the Box^®, one of the nation's largest hamburger chains with more than 2,200 restaurants across 21 states, and Del Taco^®, the second largest Mexican-American QSR chain by units in the U.S. with approximately 600 restaurants across 16 states. For more information on both brands, including franchising opportunities, visit www.jackinthebox.com and www.deltaco.com.

About Bounteous:

Founded in 2002 in Chicago, Bounteous is a leading digital experience consultancy that co-innovates with the world’s most ambitious brands to create transformative digital experiences. With services in Strategy, Experience Design, Technology, Analytics & Insight, and Marketing, Bounteous elevates brand experiences and drives superior client outcomes. For more information, please visit www.bounteous.com. For more information about co-innovation, download the Co-Innovation Manifesto at www.co-innovation.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221013005946/en/

Morgan Higgins

Public Relations, Jack in the Box

media@jackinthebox.com

Source: Jack in the Box Inc.

FAQ

What new features does Jack in the Box's app and website offer?

The new app and website include full menu ordering, customization options, location finder, flexible delivery or pickup options, and an integrated loyalty program.

How does the new app improve customer loyalty for JACK?

The app allows users to earn loyalty points through online, app, or in-store purchases, enhancing customer loyalty.

What is the significance of the partnership with Bounteous for JACK?

Bounteous aids in modernizing Jack in the Box's tech stack to provide a more personalized and seamless digital experience.

When was the new website and app launched by Jack in the Box?

The new ordering website and mobile app were officially launched as part of their digital transformation strategy.