Jack in the Box Introduces the 'Noggy or Nice' Menu: A Festive Way to ‘Tis the Seasoning

Rhea-AI Summary

Jack in the Box (NASDAQ: JACK) launches its -time 'Noggy or Nice' holiday menu nationwide. The seasonal offerings include eggnog-flavored beverages - a Noggy or Nice Shake and Sweet Cream Iced Coffee, both featuring Biscoff® cookie crumbs. The menu introduces Birria Tiny Tacos starting at $4.00 for Classic and $5.00 for Sauced & Loaded versions. Additionally, the company debuts Biscoff® Donut Holes for $1.50 and a new $5 Big Deal Breakfast Meal featuring a Breakfast Jack, French Toast Sticks, and hash brown, available all day.

Positive

• Introduction of new seasonal menu items potentially driving customer traffic
• Strategic pricing with affordable options ($5 breakfast meal, $1.50 donut holes)
• Extension of popular Tiny Tacos product line with premium Birria variant

Negative

• -time availability may restrict long-term revenue impact
• Seasonal menu items typically have higher ingredient costs affecting margins

Insights

Market Research Analyst

The new seasonal menu launch represents a strategic move in the quick-service restaurant segment, but with potential impact on JACK's financial performance. While the $5 breakfast deal could drive traffic, the pricing strategy suggests tight margins. The Birria Tiny Tacos at $4-$5 indicate better margin potential but face intense competition in the Mexican-inspired category.

Historical data shows holiday promotions typically generate modest sales lifts of 2-4% during the promotional period. The premium positioning of the eggnog-themed items may attract seasonal customers but is unlikely to significantly move the needle on quarterly revenues. The $1.50 price point for Biscoff Donut Holes suggests a focus on incremental add-on sales rather than driving substantial new traffic.

New Holiday-Themed Menu Items Offer Sweet and Savory Treats for All—Available Now Through the New Year

SAN DIEGO--(BUSINESS WIRE)-- Have you been Noggy or Nice? Either way, Jack in the Box Inc. (NASDAQ: JACK) has a holiday treat for everyone this season with the launch of its new “Noggy or Nice” menu, available nationwide for a limited time. As the leader in seasonal indulgence, Jack in the Box is bringing festive flair and mouth-watering surprises to holiday menus everywhere. From a fresh twist on the beloved Tiny Tacos to decadent holiday beverages, Jack’s latest menu is here to make your season munchie, bright, and delicious!

Jack in the Box has a holiday treat for everyone this season with the launch of its new “Noggy or Nice” menu, available nationwide for a limited time. (Graphic: Business Wire)

Seasonal Sips for the Nog Lovers

Eggnog lovers, this one's for you! Jack in the Box is serving up two holiday drinks that bring the rich, creamy taste of eggnog right to your cup. The Noggy or Nice Shake takes our signature vanilla shake and blends in smooth eggnog flavors with a sprinkle of buttery Biscoff® cookie crumbs — talk about holiday cheer! Prefer your holiday vibes iced? The Noggy or Nice Sweet Cream Iced Coffee pairs high mountain Arabica coffee with sweetened cream, eggnog flavoring, whipped topping, and a dusting of Biscoff® crumbs.

And don’t miss the Biscoff® Donut Holes! For just $1.50, enjoy three donut holes filled with Biscoff® spread and rolled in cookie crumbles. The holidays are sweeter at Jack!

A New Spin on Tiny Tacos: Birria Tiny Tacos

Introducing Birria Tiny Tacos, Jack’s latest take on its popular bite-size tacos, featuring the rich, savory flavors of birria and paired with Jack’s classic buttermilk ranch dipping sauce, now Birria flavored. Choose between Classic or Sauced & Loaded, topped with shredded cheddar, cheese sauce, and shredded lettuce. Prices start at $4.00 for Classic and $5.00 for Sauced & Loaded.

Jack’s $5 Big Deal Breakfast Meal: Anytime, All Day

Known for serving breakfast anytime, Jack is rolling out the $5 Big Deal Breakfast Meal, which includes a savory Breakfast Jack, sweet French Toast Sticks, and a hash brown for only $5. Now, you can enjoy a hearty breakfast whenever the craving strikes.

For more information on these new menu items or on Jack in the Box, www.jackinthebox.com.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered in San Diego, California, is a restaurant company that operates and franchises Jack in the Box®, one of the nation's largest hamburger chains with more than 2,200 restaurants across 22 states, and Del Taco®, the second largest Mexican-American QSR chain by units in the U.S. with approximately 600 restaurants across 16 states. For more information on both brands, including franchising opportunities, visit www.jackinthebox.com and www.deltaco.com.

Category: Corporate

View source version on businesswire.com: https://www.businesswire.com/news/home/20241113804833/en/

Press Contact:

Casey Middleton

Public Relations, Jack in the Box

media@jackinthebox.com

Source: Jack in the Box Inc.

FAQ

What are the prices for Jack in the Box (JACK) Birria Tiny Tacos?

Jack in the Box's Birria Tiny Tacos are priced at $4.00 for Classic and $5.00 for Sauced & Loaded versions.

What is included in Jack in the Box's (JACK) $5 Big Deal Breakfast Meal?

The $5 Big Deal Breakfast Meal includes a Breakfast Jack, French Toast Sticks, and a hash brown.

What new holiday drinks did Jack in the Box (JACK) introduce in their Noggy or Nice menu?

Jack in the Box introduced two holiday drinks: the Noggy or Nice Shake (vanilla shake with eggnog flavors) and the Noggy or Nice Sweet Cream Iced Coffee.