IZEA Report Finds 91% of U.K.-Based Consumers Who Make Influencer-Driven Purchases Have Done So on Amazon
IZEA Worldwide has released the U.K. edition of its 'Influencers & Amazon 2024' report, revealing significant insights into influencer marketing's impact on Amazon purchases. Key findings include:
- 91% of influencer-inspired purchases in the U.K. occur on Amazon
- 62% of U.K. consumers have bought products promoted by influencers
- 66% of 18-29 year-olds say video content most influences their Amazon buying decisions
- Influencer posts are rated 4 times more effective than paid social ads
The study, based on 1,030 U.K. social media users, highlights Amazon's dominance in online shopping and the effectiveness of influencer marketing in shaping e-commerce trends.
- 91% of influencer-driven purchases in the U.K. occur on Amazon, indicating strong market dominance
- 62% of U.K. consumers have purchased products promoted by influencers, showing high effectiveness of influencer marketing
- Influencer posts are rated 4 times more effective than paid social ads, suggesting potential for cost-effective marketing
- 73% of social media users are Amazon Prime members, indicating a large potential customer base
- 84% of influencers are Amazon Prime members, suggesting strong platform loyalty among key marketing partners
- None.
ORLANDO, Fla., July 16, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the United Kingdom edition of its research report, “Influencers & Amazon 2024,” today. The report is based on U.K. consumer sentiment and examines the effectiveness of influencer marketing on purchasing behavior and its impact on products sold on Amazon.
The survey found that
“Our U.K. edition of the ‘Influencers & Amazon 2024’ report offers fascinating insights into the dynamic interplay between influencer marketing and online consumer purchasing behavior,” said Ted Murphy, IZEA CEO and founder. “The fact that
Key Insights on Amazon Purchasing Behaviour
73% of social media users are Amazon Prime members.91% of those who make influencer-inspired purchases have made influencer-inspired purchases on Amazon.- Over
45% of those ages 30-44 shop on Amazon at least once per week. 66% of 18-to-29-year-olds say video content influences their Amazon purchasing decisions the most.
Insights on How Influencers Drive Amazon Sales
62% of all respondents have purchased products promoted by influencers.56% of U.K. social media users have made influencer-inspired purchases on Amazon.91% of those who have made influencer-inspired purchases say they made such purchases on Amazon.- Those who make purchases based on influencer recommendations are at least 6.5 times more likely to shop on Amazon than anywhere else online.
Insights for Influencers as Consumers
- Influencers are 1.9 times more likely to purchase products on Amazon more than once per week compared to other social media users.
92% of influencers say they are the primary shopper in their household.84% of influencers are Amazon Prime members.
Insights on How Influencers Impact Other Influencers
86% of influencers are likely to search on social media before making a purchase.92% of influencers say they have purchased a product after seeing it being used by another influencer.95% of influencers have recommended a product purchased on Amazon to someone else.89% of influencers have left a positive product review on Amazon.
Results from the study, conducted in June 2024, are based on the responses from 1,030 U.K. social media users over the age of 18. The report is part of an ongoing series of research studies focusing on influencers’ key roles in influencing consumer behaviors and trends.
The report is available to download for free here: U.K. Influencers & Amazon 2024.
To work with IZEA as either an influencer or a marketer, visit izea.co.uk. For news and resources, follow IZEA at x.com/izea.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive a measurable return on investment.
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FAQ
What percentage of U.K. consumers have made influencer-inspired purchases on Amazon according to IZEA's 2024 report?
How often do 30-44 year-olds shop on Amazon as per IZEA's 2024 U.K. study?
What percentage of influencers have recommended Amazon products to others according to IZEA's 2024 report?
How does video content influence Amazon purchasing decisions for 18-29 year-olds in the U.K., according to IZEA's 2024 study?
