IZEA Awarded Influencer Marketing Contract by Leading Social Media Platform
IZEA Worldwide, Inc. (NASDAQ: IZEA) has secured a new contract with a leading social media platform to manage an influencer marketing campaign for a Fortune 100 apparel company. The mid-six figure agreement enables IZEA to provide comprehensive execution of influencer programs. In Q2 2021, Managed Services bookings rose 187% to $11.1 million compared to $3.9 million in Q2 2020. IZEA plans to announce its Q2 financial results on August 12, 2021, which will include net income and cash flow figures.
- Secured a mid-six figure contract with a leading social media platform for influencer marketing.
- Managed Services bookings increased by 187% in Q2 2021, reaching $11.1 million.
- None.
Orlando, Florida, July 23, 2021 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it has been awarded a new contract from a leading social media platform to handle an influencer marketing campaign on behalf of a Fortune 100 apparel company. The scope of the initial mid-six figure managed services agreement is for IZEA to provide end-to-end execution of select influencer programs on behalf of the platform and its brand client.
“We are thrilled to have been selected by a leading social media platform to execute influencer marketing efforts in partnership with their team,” said Ted Murphy, Founder, Chairman and CEO of IZEA. “We have signed a master services agreement that will enable IZEA to work in tandem with the social media platform on a variety of influencer marketing campaigns moving forward. This award is a testament to our leadership in the influencer marketing space and a reflection of IZEA’s unmatched domain expertise.”
Bookings are a measure of all sales orders minus any known cancellations or refunds in the same time period with respect to such sales orders or refunds. Management uses bookings to inform expectations of total sales activity. Bookings are not always an indicator of revenue for the quarter and could be subject to future adjustment. Revenue from Managed Services bookings are typically recognized over a 9-month period on average, though larger contracts may be recognized over longer periods of time. IZEA recognizes Managed Services revenue based on a percentage of completion.
IZEA recently announced that Managed Services bookings in Q2 of 2021 increased
To work with IZEA as either an influencer or a marketer, visit IZEA.com.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive measurable return on investment.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,” “intend,” "likely," "projects," “plans,” "pursue," "strategy" or "future," or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and bookings, growth or maintenance of customer relationships, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: bookings failing to produce corresponding revenue; competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; our ability to establish effective disclosure controls and procedures and internal control over financial reporting; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.
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