Company announces licensing agreement with Oklahoma company to distribute Irwin Naturals Cannabis products
Irwin Naturals has announced a licensing agreement with C3E Management, LLC to produce and distribute THC products in Oklahoma, a significant step in expanding its cannabis offerings across legalized states. The partnership aims to enhance product availability in approximately 2,700 dispensaries in Oklahoma. Irwin Naturals, a recognized brand in herbal supplements since 1994, is positioning itself as a leading name in the THC market. This aligns with the company's strategy to leverage its brand trust as it seeks to enter the cannabis and psychedelics sectors, following prior agreements in California, Colorado, Ohio, and New Mexico.
- Licensing agreement with C3E Management to produce THC products in Oklahoma.
- Access to around 2,700 dispensaries in Oklahoma, significantly increasing distribution.
- Strong brand recognition with over 100,000 retail locations across North America.
- Dependence on regulatory approvals for further expansion in cannabis markets.
- Need to secure additional licensing agreements in other states to maintain growth.
LOS ANGELES, Jan. 26, 2023 (GLOBE NEWSWIRE) -- Irwin Naturals Inc. (CSE: IWIN) (OTC: IWINF) (FRA: 97X) (“Irwin” or the “Company”) announced today a licensing agreement with a partner in Oklahoma to produce and distribute Irwin Naturals THC products.
Klee Irwin, CEO of Irwin Naturals said, “Oklahoma is a significant step in what is becoming a sprint to put Irwin Naturals THC products on the shelves of dispensaries in all 38 states where cannabis is legalized. We’re tremendously excited to reach this agreement with C3E Management, LLC, dba Gold Rush Premium Extracts, as its state-of-the-art plant and robust distribution network will provide our customers with the quality they’re accustomed in this new offering.”
Clint Patterson, CEO of Gold Rush said, “We’re excited at the chance to get Irwin Naturals THC products to the shelves of Oklahoma dispensaries. The presence of a brand as well known as Irwin Naturals sends a message about the value and legitimacy of the cannabis industry.”
Under this licensing agreement, Gold Rush will augment Irwin Naturals products with THC and make them available in a market with approximately 2,700 dispensaries currently operating in Oklahoma.1
Klee Irwin, CEO of Irwin Naturals said, “We are positioned as one of the first household brands to not only endorse the mainstreaming of THC, but promote it by virtue of the tremendous customer loyalty we have built in 28 years of caring for the country’s health needs.”
Cannabis is now legal in the majority of states. However, because it is not legal at the federal level, products must be approved on a state-by-state basis. As a national brand, Irwin Naturals is achieving national distribution by reaching licensing agreements with cannabis manufacturers on a state-by-state basis. Irwin Naturals previously reached licensing agreements with cannabis manufacturers in California, Colorado, Ohio and New Mexico.
In 2018, Oklahoma voted to legalize medical marijuana use through State Question 788. This made Oklahoma the 30th state in the U.S. to legalize medical marijuana. The law allows for licensed physicians to recommend marijuana to patients with certain medical conditions and for patients to apply for a state-issued medical marijuana card. Patients and caregivers are also able to grow their own marijuana for medical use. The law has been well received in Oklahoma, and as of Jan 2023, there are over 370,000 registered patients and more than 2,700 licensed dispensaries in the state. 2
About Gold Rush
Gold Rush Premium Extracts started in 2019 with a dream and a CO2 machine. Since then, the company has grown into a multi-state cannabis cultivation and processing operator bringing together years of experience. We want patients to “Feel the Rush” of true, full-plant, full-spectrum medicine aimed towards bettering patient’s lives and improving the image of cannabis in every market possible.
Gold Rush’s founders and team bring a long history of experience in a variety of fields, ranging from legal services, oil and gas, military operations, large-scale contracting, and beverage distribution. This broad background allows us to move quickly with developing markets to create effective strategies that distribute vital information and superior medicine to patients nationwide.
About Irwin Naturals
Irwin Naturals has been a household name and best-in-class herbal supplement formulator since 1994. It is now leveraging its brand to enter into both the cannabis and psychedelic industries. On a mission to heal the world with plant medicine, Irwin has operated profitably for over 27 years3. Irwin’s growing portfolio of products is available in more than 100,000 retail doors across North America, where nearly 100 million people know the Irwin Naturals brand.4 In 2018, the Company first leveraged its brand to expand into the cannabis industry by launching hemp-based CBD products nationwide. The Company is now leveraging its famous halo of brand trust with an objective to become one of the first household name brands to offer THC-based products and psychedelic mental health treatment. Irwin Naturals became a publicly traded company on the Canadian Securities Exchange (CSE) in August 2021. The Company’s shares began to be traded on the OTCQB Venture Market in November 2021. More information on the Company’s stock can be found via Bloomberg as well as the Wall Street Journal.
For investor-related information about the Company, please visit ir.irwinnaturals.com/
To contact the Company’s Investor Relations department, please call toll-free at (800) 883-4851 or send an email to Investors@IrwinNaturals.com.
“Klee Irwin”
________________________________
Klee Irwin
Chief Executive Officer
T: 310-306-3636
investors@irwinnaturals.com
IR Information
Press Contact
Irwin Naturals Investor Relations
Cassandra Bassanetti-Drumm
T: 310-306-3636
investors@irwinnaturals.com
Forward-Looking Information
This news release contains certain forward-looking statements that reflect the current views and/or expectations of management of the Company with respect to performance, business and future events. Forward-looking statements can often be identified by words such as "may", "will", "would", "could", "should", "believes", "estimates", "projects", "potential", "expects", "plans", "intends", "anticipates", "targeted", "continues", "forecasts", "designed", "goal", “objective,” or the negative of those words or other similar or comparable words. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business and the industry and markets in which the Company operates. Forward-looking statements in this news release include statements related to information concerning the ability of the Company to perform the terms of the transaction referenced herein; the receipt of all necessary approvals, including regulatory approvals; expectations for other economic, market, business and competitive factors; and the Company actually entering into and doing business in the U.S. cannabis and psychedelics markets, including executing the aforementioned agreement with C3E Management, LLC. The potential entrance by the Company into these new business segments are in their preliminary stages and may be subject to approval from the board of directors of the Company as well as any regulatory approval, including that of the Canadian Securities Exchange. These statements are based on numerous assumptions that are believed by management to be reasonable in the circumstances, and are subject to a number of risks and uncertainties, including without limitation: board and regulatory approval, including the approval of the Canadian Securities Exchange; Irwin being able to acquire and/or enter into business relationships to enter into these new markets; the Company obtaining the required licenses; and changes to regulations and laws regarding cannabis or psychedelics. Further information on the regulatory environment and risks will be contained in future disclosures. Forward-looking statements are subject to a number of known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from that which are expressed or implied by such forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks, uncertainties, and assumptions which are difficult to predict. Accordingly, readers should not place undue reliance on forward-looking statements and information, which are qualified in their entirety by this cautionary statement. The Company does not undertake any obligation to release publicly any revisions for updating any voluntary forward-looking statements, except as required by applicable securities law.
Neither the CSE nor its Market Regulator (as that term is defined in policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.
SOURCE: Irwin Naturals Inc.
1According to the Oklahoma Medical Marijuana Authority report from Jan 11,2023.
2According to the Oklahoma Medical Marijuana Authority report from Jan 11,2023.
3 Under several corporate structures, Klee Irwin has operated the Irwin brand profitably since 1994, as measured by EBITDA adjusted for extraordinary costs.
4 Consumer brand recognition information is based on a formal Company survey with a sample size of 500 randomly selected adults.
FAQ
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