ITT Launches VIDAR, A Revolutionary Industrial Smart Motor That Lowers Operating Costs and Drastically Reduces Energy Usage, CO2 Emissions
ITT Inc. (NYSE: ITT) has announced the launch of VIDAR, a revolutionary compact smart motor with embedded variable speed intelligence, targeting a $6 billion total addressable market for industrial motors. The technology, previously known as Embedded Motor Drive (EMD), is 60% smaller than current market offerings and designed for industrial pumps and fans in harsh environments.
VIDAR addresses the inefficiency of conventional fixed-speed motors, which account for 85% of industrial pumps and fans globally. In testing, VIDAR demonstrated a 52% reduction in power consumption while maintaining the same flow rates. The smart motor serves as a drop-in replacement for existing motors, eliminating the need for special wiring, VFDs, or additional enclosures.
Initial shipments are scheduled for Q3 2025, with significant volume increases expected in 2026. The technology targets critical applications in food and beverage processing, energy production, water purification, and chemical and pharmaceutical manufacturing.
ITT Inc. (NYSE: ITT) ha annunciato il lancio di VIDAR, un motore smart compatto e rivoluzionario con intelligenza di velocità variabile integrata, che mira a un mercato totale indirizzabile di 6 miliardi di dollari per i motori industriali. La tecnologia, precedentemente conosciuta come Embedded Motor Drive (EMD), è il 60% più piccola rispetto alle attuali offerte di mercato ed è progettata per pompe e ventilatori industriali in ambienti difficili.
VIDAR affronta l'inefficienza dei motori a velocità fissa convenzionali, che rappresentano l'85% delle pompe e dei ventilatori industriali a livello globale. Nei test, VIDAR ha dimostrato una riduzione del 52% nel consumo di energia mantenendo gli stessi tassi di flusso. Il motore smart funge da sostituzione diretta per i motori esistenti, eliminando la necessità di cablaggi speciali, VFD o involucri aggiuntivi.
Le spedizioni iniziali sono programmate per il terzo trimestre del 2025, con significativi aumenti di volume previsti nel 2026. La tecnologia è destinata a applicazioni critiche nella lavorazione di alimenti e bevande, produzione di energia, purificazione dell'acqua e produzione chimica e farmaceutica.
ITT Inc. (NYSE: ITT) ha anunciado el lanzamiento de VIDAR, un motor inteligente compacto y revolucionario con inteligencia de velocidad variable incorporada, que apunta a un mercado total direccionable de 6 mil millones de dólares para motores industriales. La tecnología, anteriormente conocida como Embedded Motor Drive (EMD), es un 60% más pequeña que las ofertas actuales del mercado y está diseñada para bombas y ventiladores industriales en entornos difíciles.
VIDAR aborda la ineficiencia de los motores de velocidad fija convencionales, que representan el 85% de las bombas y ventiladores industriales a nivel mundial. En las pruebas, VIDAR demostró una reducción del 52% en el consumo de energía mientras mantenía las mismas tasas de flujo. El motor inteligente sirve como un reemplazo directo para los motores existentes, eliminando la necesidad de cableado especial, VFD o recintos adicionales.
Los envíos iniciales están programados para el tercer trimestre de 2025, con aumentos significativos en el volumen esperados para 2026. La tecnología se dirige a aplicaciones críticas en el procesamiento de alimentos y bebidas, producción de energía, purificación de agua y fabricación química y farmacéutica.
ITT Inc. (NYSE: ITT)는 VIDAR의 출시를 발표했습니다. 이는 내장형 가변 속도 지능이 탑재된 혁신적인 컴팩트 스마트 모터로, 산업용 모터를 위한 60억 달러의 총 주소 지정 시장을 목표로 하고 있습니다. 이 기술은 이전에 Embedded Motor Drive (EMD)로 알려졌으며, 현재 시장의 제품보다 60% 더 작고, 가혹한 환경에서의 산업용 펌프와 팬을 위해 설계되었습니다.
VIDAR는 전 세계 산업용 펌프와 팬의 85%를 차지하는 기존의 고정 속도 모터의 비효율성을 해결합니다. 테스트에서 VIDAR는 동일한 유량을 유지하면서 전력 소비를 52% 줄이는 성과를 보였습니다. 이 스마트 모터는 기존 모터의 대체품으로 사용될 수 있으며, 특별한 배선, VFD 또는 추가 인클로저가 필요하지 않습니다.
초기 배송은 2025년 3분기로 예정되어 있으며, 2026년에는 상당한 물량 증가가 예상됩니다. 이 기술은 식음료 가공, 에너지 생산, 수질 정화, 화학 및 제약 제조의 중요한 응용 분야를 목표로 하고 있습니다.
ITT Inc. (NYSE: ITT) a annoncé le lancement de VIDAR, un moteur intelligent compact et révolutionnaire avec une intelligence de vitesse variable intégrée, visant un marché total adressable de 6 milliards de dollars pour les moteurs industriels. La technologie, auparavant connue sous le nom d'Embedded Motor Drive (EMD), est 60 % plus petite que les offres actuelles du marché et conçue pour les pompes et les ventilateurs industriels dans des environnements difficiles.
VIDAR s'attaque à l'inefficacité des moteurs à vitesse fixe conventionnels, qui représentent 85 % des pompes et des ventilateurs industriels dans le monde. Lors des tests, VIDAR a démontré une réduction de 52 % de la consommation d'énergie tout en maintenant les mêmes débits. Le moteur intelligent sert de remplacement direct pour les moteurs existants, éliminant le besoin de câblage spécial, de VFD ou d'enceintes supplémentaires.
Les premières expéditions sont prévues pour le troisième trimestre 2025, avec des augmentations de volume significatives attendues en 2026. La technologie cible des applications critiques dans le traitement des aliments et des boissons, la production d'énergie, la purification de l'eau et la fabrication chimique et pharmaceutique.
ITT Inc. (NYSE: ITT) hat die Einführung von VIDAR angekündigt, einem revolutionären kompakten Smart-Motor mit integrierter variabler Geschwindigkeitsintelligenz, der einen 6 Milliarden Dollar umfassenden adressierbaren Markt für Industriemotoren anvisiert. Die Technologie, die zuvor als Embedded Motor Drive (EMD) bekannt war, ist 60% kleiner als die aktuellen Marktangebote und für industrielle Pumpen und Ventilatoren in rauen Umgebungen konzipiert.
VIDAR behebt die Ineffizienz herkömmlicher Motoren mit fester Geschwindigkeit, die weltweit 85% der industriellen Pumpen und Ventilatoren ausmachen. In Tests zeigte VIDAR eine Reduzierung des Stromverbrauchs um 52%, während die gleichen Durchflussraten beibehalten wurden. Der Smart-Motor dient als direkter Ersatz für bestehende Motoren und eliminiert die Notwendigkeit für spezielle Verkabelungen, VFDs oder zusätzliche Gehäuse.
Die ersten Lieferungen sind für das 3. Quartal 2025 geplant, mit signifikanten Volumenzuwächsen, die für 2026 erwartet werden. Die Technologie zielt auf kritische Anwendungen in der Lebensmittel- und Getränkeverarbeitung, Energieerzeugung, Wasseraufbereitung sowie chemischer und pharmazeutischer Herstellung ab.
- Enters $6 billion addressable market for industrial motors
- Achieves 52% power consumption reduction in testing
- 60% smaller form factor compared to current market solutions
- Eliminates need for additional equipment investment
- Commercial shipments beginning Q3 2025
- Product revenue impact won't be significant until 2026
- Enters highly competitive industrial motor market
- Extended 6-year development timeline indicates high R&D investment
Insights
ITT's launch of VIDAR represents a strategic expansion into the $6 billion industrial motors market, offering meaningful revenue growth potential. This product addresses inefficiencies in a $300 billion global fluid movement market where approximately 85% of industrial pumps and fans use outdated fixed-speed motors.
The 60% size reduction compared to existing variable frequency drives creates a competitive advantage in space-constrained industrial environments. VIDAR's "drop-in replacement" capability eliminates additional infrastructure costs typically associated with upgrading to variable speed technology, lowering the customer's total cost of implementation.
Field testing demonstrating a 52% power consumption reduction translates to substantial operating cost savings for industrial customers, creating a compelling value proposition that should drive adoption. While initial shipments won't begin until Q3 2025 with significant volume expected in 2026, this timeline aligns with industrial equipment sales cycles.
From a financial perspective, VIDAR introduces a new recurring revenue stream with potential for strong margins typical of engineered industrial components. The six-year development timeline indicates significant R&D investment, but the resulting proprietary technology and addressable market size justify this long-term strategic allocation of resources.
VIDAR's technical innovations solve three critical challenges in industrial motor applications. First, the integration of variable frequency drive technology directly into the motor housing eliminates the need for separate control enclosures – a significant engineering achievement that reduces complexity and installation footprint by 60%.
Second, the design accommodates harsh industrial environments where conventional VFDs require protective enclosures. This ruggedization represents substantial engineering value for applications in food processing, chemical manufacturing, and other demanding settings where space constraints and environmental factors limit adoption of efficiency technologies.
Third, the "drop-in replacement" capability maintains backward compatibility with existing systems, eliminating costly infrastructure modifications. This drastically lowers implementation barriers compared to conventional variable speed solutions.
The documented 52% energy reduction in field testing demonstrates real-world performance optimization. By allowing valves to operate at full open position while reducing motor speed to 75%, VIDAR eliminates throttling losses – a fundamental inefficiency in fixed-speed pump applications. This confirms the technology delivers on its efficiency claims through intelligent speed control rather than mechanical flow restriction.
The extensive testing program ("thousands of hours") indicates proper validation across varied operating conditions, essential for reliability in mission-critical industrial applications. The performance metrics suggest this product represents a meaningful advancement in industrial motor technology.
Each year, roughly
VIDAR is here to provide a much-needed solution. The innovation is an industrial motor with advanced variable frequency technology in a package that is
“VIDAR is a game-changing innovation. With it, we are entering a new addressable market for industrial motors. The opportunity for sustainable value creation ahead of us is significant. We are proud of the work that Dan and his team in
VIDAR’s performance capabilities were evaluated and assessed through thousands of hours of rigorous testing in a variety of harsh industrial environments. In one example, replacing a single fixed-speed motor on an industrial pump with VIDAR enabled the control valve to open at
“VIDAR’s innovative design unlocks energy and cost savings potential by addressing common barriers to efficiency and reliability that have impacted the industry in the past,” said Dan Kernan, Vice President and General Manager, VIDAR. “VIDAR makes the advantage of adjustable speed over fixed speed motors available to more customers of pumps, fans, and fluid process systems through a simplified, combined solution that’s easy to install and simple to operate.”
The first shipments of VIDAR are expected to occur in Q3 2025, and the company expects shipments to increase considerably beginning in 2026. For more information about VIDAR, please visit www.vidarmotors.com.
About VIDAR
VIDAR is an innovative leader in the design and manufacturing of advanced energy-efficient motors for industrial fluid delivery systems. Specializing in the integration of variable-speed intelligence directly into motor technology, VIDAR provides sustainable solutions that significantly reduce energy consumption and operational costs. Committed to transforming industrial performance, VIDAR motors offer enhanced efficiency, reliability, and space-saving design. Headquartered in
About ITT
ITT is a diversified leading manufacturer of highly engineered critical components and customized technology solutions for the transportation, industrial, and energy markets. Building on its heritage of innovation, ITT partners with its customers to deliver enduring solutions to the key industries that underpin our modern way of life. ITT is headquartered in
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250318233931/en/
Media:
Phil Terrigno
+1 914-641-2143
phil.terrigno@itt.com
Investors:
Mark Macaluso
+1 914-641-2064
mark.macaluso@itt.com
Source: ITT Inc.
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