Gartner Research Board Heralds a New Era of Digital Productivity

Rhea-AI Summary

Gartner Research Board reveals that digital transformation will lead to a new era where digital technologies become ubiquitous yet unremarkable, shifting focus to value creation from previous hype. As digital integration deepens, organizations will make more informed investments in productivity assets, enhancing GDP and living standards. The report highlights four trends: the fading prominence of digital tech, a shift in competitive dimensions, the regulation and potential outcompetition of digital giants, and an increasing focus on organizational resilience amidst rising technology risks.

Positive

• Predicted productivity gains and GDP growth as organizations optimize digital investments.
• Emerging focus on resilience as a competitive advantage, which may stabilize business operations.
• Transition from digital hype to tangible value creation could improve long-term business performance.

Negative

• Potential obsolescence of certain digital technologies as they become ubiquitous, risking underperformance.
• Increased complexity in enterprise risk management due to embedded digital technologies.
• Market fragmentation may challenge dominant digital companies, achieving less competitive advantage.

As Organizations Reap the Benefits of Digital Transformation, New Challenges Arise

STAMFORD, Conn.--(BUSINESS WIRE)-- While digital transformation has meant the increasing prominence of digital technologies in traditional industries, there will be decreasing prominence of digital technologies in the next era, according to the Gartner Research Board. However, this isn’t a sign of the decline of digital, but rather a prerequisite for digital technologies to become a sustainable engine of economic prosperity.

During this new era, digital hype will die down, speculation will recede, and financial capital will be recoupled to “production capital” — i.e., the real assets that create products and services — which will begin the task of putting the new digital technology to work.

“As hype around digitalization fades and strategies driven by fear of digital disruption subside, we will begin to see better business decisions that lead to real investment in productive assets, productivity gains, growth in GDP, and improvements in standards of living across the globe,” said Ed Gung, Managing Vice President, Research with the Gartner Research Board.

“In other words, after digital transformation comes a time of value harvesting, an era in which organizations reap the productivity benefits of the arduous changes they’ve made in their businesses,” Gung said. “However, the word ‘digital’ will lose the talismanic significance it held for much of the last two decades. Expectations will change, and new challenges will arise for technology leaders.”

Gartner Research Board experts have identified four major signs that herald this new era. They include:

Digital technologies become ubiquitous, but fade into the background
As digital networks, “always on” connectivity, and smart devices become ubiquitous and commonplace, computing will simply fade into the background, becoming as unobtrusive as the dumb thermostat or light switch. Ubiquitous technology raises critical questions for large enterprises. For example, when digital technology is at once “everywhere” and less prominent, will the importance of the IT estate diminish? How can member firms best serve customers who will no longer tolerate technology malfunction or latency? And what will be the impact on monetization models when “eyeballs” are no longer relevant?

Digital business become widespread, but also become unremarkable
As digital technology becomes embedded into the way all parts of the business operate, “digital” will cease to be a useful modifier. Rather than “becoming tech companies,” successful companies, led by their most forward-thinking digital leaders, have been grafting digital technologies onto traditional businesses. In the fullness of time, digital technology will become just one more dimension on which companies compete — like distribution networks, capital assets, exploration rights, customer relationships, content, and so on.

Digital giants are regulated, but end up being outcompeted
The digital era has been dominated by a handful of companies. In January 2022, five tech companies were collectively worth almost $10 trillion. That's nearly a quarter of the combined $41.8 trillion market cap of the entire S&P 500. There are growing calls for some form of antitrust action against one or more of these companies. While regulators dither over how to rein in the market power of Big Tech, these internet superpowers may be undone by competition. As the technology market becomes more fragmented and verticalized, domain knowledge becomes ever more critical to success, and companies that best combine technology expertise with domain knowledge will gain advantage.

Technology risk increases, but organizations refocus on resilience
As digital technologies become more ingrained in business and government operations, infrastructure, and people’s daily lives, risks increase, and enterprise risk management will become more complex than ever before. The focus on optimization and efficiency, both inside companies and between them, has led to extreme global economic interdependence — which, despite its merits, means that a single adverse event can cause profound shocks elsewhere. However, digital networks can be optimized for resilience just as well as efficiency. Resilience — the ability to survive a shock, recover, and grow quickly in the aftermath — is a source of considerable competitive advantage in a radically uncertain world.

Additional information is available to clients of the Gartner Research Board in Executive Summary – After Digital: From Financial Frenzy to Productivity.

About Gartner Research Board
Since 1973, Gartner Research Board has worked with senior executives in the world’s largest and most complex organizations to develop the insights required to achieve lasting, positive transformation. To learn more, visit https://www.gartner.com/en/gartner-research-board.

About Gartner
Gartner, Inc. (NYSE: IT) delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission critical priorities. To learn more, visit gartner.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220810005088/en/

Meghan Rimol

Gartner

+ 1 571 303 4009

meghan.rimol@gartner.com

Source: Gartner, Inc.

FAQ

What are the main trends identified by Gartner for the digital transformation era?

Gartner identifies trends such as the fading prominence of digital tech, unremarkable digital business, regulation of digital giants, and focus on resilience.

How does Gartner suggest digital transformation will impact GDP growth?

Gartner anticipates that more informed investments in digital technologies will lead to productivity gains and GDP growth.

How will the role of digital technology change according to Gartner's report?

Digital technology will become ubiquitous and unremarkable, as it becomes an integral part of all business operations.

What risks does Gartner associate with increased digitalization?

Gartner notes an increase in technology risks and a more complex landscape for enterprise risk management.

How might digital giants be affected by the changes in the digital landscape?

Gartner indicates that digital giants could be regulated and potentially outcompeted by companies combining technology expertise with domain knowledge.