ironSource Launches App Analytics to Help Developers Maximize Revenue, User Retention, and Growth of Mobile Apps and Games

Rhea-AI Summary

ironSource has launched App Analytics in beta, creating a comprehensive platform for developers in the App Economy to monetize and analyze user engagement. This product provides deep insights into user behavior and facilitates A/B testing without needing app updates, empowering developers to enhance revenue and user retention. Currently available to select partners, it is expected to roll out to all users by the end of Q1 2022. The launch of App Analytics reinforces ironSource as a one-stop-shop for app monetization, user acquisition, and analytics.

Positive

• Launch of App Analytics enhances the platform's offerings.
• App Analytics provides in-depth insights into user behavior and app performance.
• Facilitates A/B testing and app configuration, allowing for real-time adjustments.

Negative

• None.

With App Analytics, now available in beta, ironSource is the only platform to offer developers a one-stop-shop for app monetization, user acquisition, and analytics

TEL AVIV, Israel--(BUSINESS WIRE)--

ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of App Analytics, now available in beta. Designed specifically for apps and games, App Analytics further empowers developers with essential insights on user engagement and live operations support to drive growth and revenue. With the addition of App Analytics, the ironSource platform effectively creates the industry’s first one-stop-shop for developers to better monetize, scale their user base, and access complete app data for optimization - all in one place.

“Working with thousands of developers of all sizes, we’ve seen a clear need in the market for a comprehensive analytics product that analyzes all aspects of the game and app, going beyond analytics on UA and monetization,” said Omer Kaplan, CRO and co-founder of ironSource. “We believe that arming developers with more data and transparency empowers them to build smarter, more successful app businesses. This product supports that mission by adding critical app performance data to our offering, creating the only platform that spans monetization, user acquisition, and app analytics.”

App Analytics offers deep insights into the inner workings of an entire app or game, with data on user behavior, playtime and progression. App Analytics will also offer live ops software, allowing developers to manage their A/B testing and remotely configure their app without the need to release a new version. With this product, app developers can gauge the impact of changes to their app’s inner workings, from app design to in-game mechanics and in-app monetization. Additionally, anyone working on the app can instantly gain greater visibility - from the CEO to the product manager to the game designer - with access to the information they need to decide where to invest resources to maximize revenue, user retention, and growth.

“The launch of this product not only adds significant breadth to our platform offering, but increases the amount of people we can address and support within an app-based business,” continued Kaplan. “With App Analytics, we are now able to empower BI analysts, game designers, and product managers with the critical data and live operations support they need to improve their product and their business.”

The ironSource platform already includes sophisticated analytics tools such as cohort reporting, real-time pivot reports and segmentation. With the launch of App Analytics, ironSource is going beyond monetization and user growth analytics, and offering developers insights that will allow them to improve a game’s strategy or an app user’s journey, thereby allowing them to increase engagement, performance and growth. Currently in beta, App Analytics is available to select ironSource partners, and is scheduled to be available to all ironSource LevelPlay users by the end of Q1 2022.

About ironSource

ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com

Cautionary Statement Regarding ​​Forward-Looking Statements

This release includes various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, which represent our management’s beliefs and assumptions concerning future events. These statements are intended to qualify for the “safe harbor” from liability established by the Private Securities Litigation Reform Act of 1995. Examples of such forward-looking statements include, but are not limited to, statements regarding the expected benefits and impacts of the App Analytics. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements set forth in the Company’s SEC filings. ironSource cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Other than as may be required by applicable laws, ironSource does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220203005463/en/

Media:

Rachel Jermansky

ironSourcePR@icrinc.com

+1646 277-1289

Investor Relations:

Daniel Amir

daniel.amir@is.com

+1415-726-5900

Source: ironSource

FAQ

What is the significance of ironSource's App Analytics launch?

The launch of App Analytics marks a significant enhancement to ironSource's platform, offering comprehensive insights and tools for developers to optimize app performance.

When will App Analytics be available to all users?

App Analytics is expected to be available to all ironSource LevelPlay users by the end of Q1 2022.

How does App Analytics help app developers?

App Analytics provides developers with data on user behavior, engagement metrics, and live operations support, enabling them to make informed decisions to maximize revenue.

What are the key features of App Analytics?

Key features include insights on user behavior, playtime, progression, A/B testing capabilities, and remote app configuration without needing updates.