ironSource First to Market to Support Apple App Store’s Custom Product Pages; Enabling Developers Using the ironSource Platform to Be First to Leverage New iOS 15 Feature

Rhea-AI Summary

ironSource (NYSE: IS) has announced support for Custom Product Pages, a feature from the latest iOS 15 update. This allows developers to create multiple targeted product pages for their apps, enhancing personalization and likely increasing installs. The ability to connect users to up to 35 customized pages aims to give developers an early-adopter advantage in user acquisition efforts. ironSource emphasizes that this feature strengthens developers’ competitive edge in the App Economy.

Positive

• Launch of Custom Product Pages feature enhances user acquisition potential for developers.
• Early-adopter advantage for ironSource users with iOS 15 integration.
• Up to 35 customized product pages can drive higher installs.

Negative

• None.

TEL AVIV, Israel--(BUSINESS WIRE)-- ironSource (NYSE: IS), a leading business platform for the App Economy, today announced that its Platform now supports Custom Product Pages, a newly-released feature in the latest iOS 15 update. Custom Product Pages allow developers to create multiple versions of each App Store product page, targeted to different user segments. Each page can highlight a specific feature, creative or message likely to interest specific users, and the ironSource Platform allows developers to send users to the relevant customized product page. By providing a more relevant and personalized App Store experience, Custom Product Pages are expected to drive higher installs, helping developers more efficiently scale their app’s growth.

“A core part of our product philosophy is being able to develop tools that allow developers to be as sophisticated as possible, as early as possible, in growing their app business. That’s why we’re excited to be first-to-market in enabling Custom Product Pages, giving developers on the ironSource Platform an early-adopter advantage in leveraging this new App Store feature,” said Omer Kaplan, CRO and Co-founder of ironSource. “By offering a customized experience in the App Store - with direct connections to up to 35 different versions of each App Store product page possible via the ironSource Platform - the new iOS 15 feature will help to strengthen developers’ UA efforts in a very competitive ecosystem where every edge counts.”

The support for Custom Product Pages is available exclusively on the ironSource Platform.

About ironSource

ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com

Cautionary Statement Regarding ​​Forward-Looking Statements

This release includes various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, which represent our management’s beliefs and assumptions concerning future events. These statements are intended to qualify for the “safe harbor” from liability established by the Private Securities Litigation Reform Act of 1995. Examples of such forward-looking statements include, but are not limited to, statements regarding the expected benefits and impacts of the new feature. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements set forth in the Company’s SEC filings. ironSource cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Other than as may be required by applicable laws, ironSource does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220106005630/en/

Media contact:

Michal Chafets

michal.chafets@is.com

+972548300831

Investor Relations contact:

Daniel Amir

daniel.amir@is.com

+1415-726-5900

Source: ironSource

FAQ

What is the significance of Custom Product Pages for ironSource (IS)?

Custom Product Pages enable app developers to create multiple tailored product pages, enhancing user acquisition and app installs.

When was the Custom Product Pages feature announced by ironSource (IS)?

The announcement was made following the release of iOS 15.

How does ironSource (IS) support developers with the new feature?

ironSource provides tools that allow developers to connect users to targeted product pages, thus personalizing the App Store experience.

What competitive advantage does the Custom Product Pages feature provide?

It allows developers on ironSource's platform to leverage customization, potentially leading to increased app installs.