ironSource Completes Tapjoy Acquisition, Increasing Monetization Opportunities for App and Game Developers and Expanding ironSource’s Scale in the Market

Rhea-AI Summary

ironSource has closed the acquisition of Tapjoy, a mobile marketing and monetization firm. This strategic move aims to enhance ironSource's offerings for app developers, providing advanced tools to bolster in-app and in-game economies while increasing access to advertiser demand. Over the past year, ironSource has made four acquisitions, including Soomla, Luna, and Bidalgo, to expand its platform coverage. CEO Tomer Bar Zeev highlighted the acquisition's potential to diversify solutions for app-based businesses.

Positive

• Acquisition of Tapjoy enhances tools for app developers.
• Increased revenue generation opportunities for developers through more advertiser demand.
• Expansion of ironSource's platform capabilities with four acquisitions in a year.

Negative

• None.

TEL AVIV, Israel--(BUSINESS WIRE)-- ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the closing of the acquisition of mobile marketing and monetization company Tapjoy. The acquisition continues to strengthen ironSource’s offering for app developers, with industry-leading tools for supporting the in-app and in-game economy, and a robust advertiser marketplace.

One of four acquisitions ironSource made in the past twelve months, the addition of Tapjoy’s technology will deepen the value developers get on the ironSource platform. Developers will now have increased revenue generation opportunities via greater access to advertiser demand actively competing for access to premium in-app inventory, as well as additional tools to enrich in-game economies.

ironSource has pursued a strategy of both organic and inorganic growth, with the Tapjoy acquisition following the closing of the Soomla, Luna and Bidalgo acquisitions in 2021. Together, these acquisitions have served to expand ironSource’s platform offering to provide solutions that cover even more touchpoints in an app growth lifecycle, as well as affording the company deeper penetration across different functions within an app-based business.

“This acquisition, along with others we’ve made recently, will increase the number of access points we have into app-based businesses, as well as provide additional opportunities to expand the number of solutions customers use on our platform,” said Tomer Bar Zeev, CEO and co-founder of ironSource. “We’re delighted to have the very talented Tapjoy team onboard, and look forward to adding their technology to the ironSource platform offering.”

“Our integration with ironSource increases the impact we can provide to the App Economy,” said Jeff Drobick, CEO of Tapjoy. “Joining forces will enable us to focus on a robust product roadmap to drive growth on ironSource’s comprehensive platform, and develop a superior solution for our customers. We look forward to the next phase of our journey and we’re excited to join the ironSource family.”

About ironSource

ironSource is a leading business platform for the App Economy. App developers use ironSource’s platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com.

About Tapjoy

Tapjoy is a leading mobile advertising and app monetization company. Tapjoy’s platform empowers advertisers to connect with app users through value exchange advertising that drives awareness, engagement, and the metrics that matter most to their overall growth. Top, global app publishers trust Tapjoy’s platform to monetize their content, grow their audiences, and reward their users. Founded in 2006 and headquartered in San Francisco, Tapjoy is a global organization with offices in Los Angeles, Santa Barbara, Boston, London, Beijing, Tokyo, and Seoul. For more information, visit www.tapjoy.com.

Cautionary Statement Regarding ​​Forward-Looking Statements

This release includes various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, which represent our management’s beliefs and assumptions concerning future events. These statements are intended to qualify for the “safe harbor” from liability established by the Private Securities Litigation Reform Act of 1995. Examples of such forward-looking statements include, but are not limited to, statements regarding the expected benefits and impacts and ironSource competitive position following the consummation of the transaction. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements set forth in the Company’s SEC filings. ironSource cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Other than as may be required by applicable laws, ironSource does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220110005282/en/

Media contact:

Rachel Jermansky

ironSourcePR@icrinc.com

+1646 277-1289



Investor Relations contact:

Daniel Amir

daniel.amir@is.com

+1415-726-5900

Source: ironSource

FAQ

What is the significance of ironSource's acquisition of Tapjoy?

The acquisition enhances ironSource's platform for app developers and increases monetization tools.

How will the acquisition of Tapjoy impact ironSource's revenue?

It is expected to increase revenue generation opportunities through greater advertiser access.

When did ironSource complete the acquisition of Tapjoy?

The acquisition was announced as completed recently, though the exact date wasn't specified.

What other acquisitions has ironSource made recently?

ironSource has made three other acquisitions in the past twelve months: Soomla, Luna, and Bidalgo.

What are ironSource's future plans after acquiring Tapjoy?

ironSource aims to expand its platform capabilities and increase solutions offered to app-based businesses.