iQIYI's New VR Location-Based Entertainment to Launch Across Major Chinese Cities This Summer

Rhea-AI Summary

On June 19, iQIYI, a leading online entertainment service in China, revealed plans to launch VR location-based experiences across major Chinese cities this summer, followed by global expansions in Dubai and Bangkok. The initiative aims to tap into offline commercial spaces and the cultural tourism market using innovative VR technology. iQIYI's Luoyang VR Project, which debuted in Shanghai last year, will launch in Shenzhen, and a new adaptation of 'Strange Tales of Tang Dynasty 2' will open in Shenzhen and Beijing. Additionally, a VR immersive theater based on 'Love Between Fairy and Devil' will open in Macau and Shanghai. Existing projects have already attracted over 100,000 visitors. These VR projects aim to modernize and globalize Chinese cultural content, utilizing advanced technologies for immersive, multisensory experiences.

Positive

• Expansion of VR location-based experiences across major Chinese cities and globally.
• Launch of new VR projects in Shenzhen, Beijing, Macau, and Shanghai.
• Existing VR projects have attracted over 100,000 visitors.
• Innovative use of VR technology to enhance the value of original IPs.
• Global expansion plans include Dubai and Bangkok.

Negative

• No specific financial metrics or revenue projections provided.
• Dependence on the popularity of original IPs for project success.

Upcoming Overseas Expansions Include Dubai and Bangkok

BEIJING, June 24, 2024 /PRNewswire/ -- On June 19, iQIYI, a leading online entertainment service in China, announced plans to launch VR location based experiences across major Chinese cities this summer, with global expansion to follow. The initiative aims to expand into offline commercial spaces and cultural tourism market, according to Hang ZHANG, Senior Vice President of iQIYI, highlighting the company's innovative use of technology to transform IPs into captivating offline experiences.

iQIYI's Luoyang VR Project, which debuted in Shanghai last year, will launch in Shenzhen this summer, alongside a new adaptation of the original thriller series Strange Tales of Tang Dynasty 2: To the West in Shenzhen and Beijing. Additionally, the highly anticipated VR immersive theater based on the hit drama series Love Between Fairy and Devil will soon open at Galaxy Macau and Shanghai, gearing up for the expected surge in summer travel.

The existing projects in major Chinese cities such as Shanghai, Luoyang, Xi'an, and Hefei have welcomed over 100,000 visitors cumulatively as of June this year. Furthermore, iQIYI is preparing to take its VR projects to the global stage with locations such as Dubai and Bangkok in the pipeline, while also exploring opportunities in domestic Chinese cities like Harbin and Changchun.

"Our VR immersive theaters gain a competitive edge in the market, and their success is supported by the widespread popularity of the original IPs on which these projects are based," said Zhang at the 26th Shanghai International Film Festival.

These projects leverage VR technology to modernize and expand the reach of Chinese culture, enhancing the long-term value of iQIYI's original IPs. Employing stunning theater sets, immersive audiovisual effects, and motion devices enhanced with sensory elements like wind and water spray, coupled with interactive gameplay and hand-tracking input, audiences can now fully immerse themselves in unparalleled multisensory experiences. Furthermore, these VR projects enhance efficiency and visitor capacity through thoughtfully designed routes tailored to each location and relevant cultural tourism scenes.

By transforming premium content into immersive experiences, iQIYI aims to showcase captivating content and engaging storytelling to a diverse global audience through cutting-edge technology, driving the evolution of content experiences in various settings.

CONTACT: iQIYI Press, press@qiyi.com 

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SOURCE iQIYI

FAQ

What new VR experiences is iQIYI launching in China?

iQIYI is launching VR location-based experiences in major Chinese cities, including Shenzhen and Beijing, this summer.

When is iQIYI's VR theater based on 'Love Between Fairy and Devil' opening?

The VR theater based on 'Love Between Fairy and Devil' will open soon at Galaxy Macau and Shanghai.

How many visitors have iQIYI's VR projects attracted?

iQIYI's existing VR projects have welcomed over 100,000 visitors cumulatively as of June this year.

What are iQIYI's global expansion plans for its VR projects?

iQIYI plans to expand its VR projects to Dubai and Bangkok.

What is the focus of iQIYI's new VR initiative?

iQIYI's new VR initiative focuses on transforming IPs into immersive, multisensory offline experiences in offline commercial spaces and the cultural tourism market.