Tracker Network Signs 2-Year Exclusivity Deal with Primis Covering All Its Video Experience Needs
Tracker Network and Primis have signed a two-year exclusivity agreement to expand their partnership, now spanning over three years. Tracker Network serves over 300 million gamers globally, providing stats and leaderboards. The deal ensures Primis will exclusively handle all video needs for Tracker Network's portfolio, including sites tracker.gg and fortnitetracker.com. Primis, known for its extensive gaming portfolio, aims to enhance video performance and user experience under this agreement. Tracker Network joins other leading brands such as Gamer Network and GAMURS Group within Primis' client list.
- Tracker Network secures a two-year exclusivity deal with a trusted partner, Primis.
- Primis will address all video needs for Tracker Network's portfolio, enhancing user experience.
- The partnership includes major sites like tracker.gg and fortnitetracker.com.
- Tracker Network is part of an extensive gaming portfolio alongside brands like Gamer Network and GAMURS Group.
- The partnership aims to enhance video performance and reach new KPIs.
- Maintaining a trusted relationship with Primis, known for excellent account services.
- The exclusivity deal limits Tracker Network's flexibility in choosing video service providers for the next two years.
- Dependence on a single provider, Primis, for all video experience needs might pose a risk if service expectations are not met.
In this expansion of their existing partnership, the Primis video player will be on pages across Tracker Network's entire portfolio. Primis will exclusively fulfill all of its video needs across its entire portfolio, including main sites tracker.gg and fortnitetracker.com. Tracker Network joins Primis' extensive gaming portfolio of leading brands, such as Gamer Network and GAMURS Group.
"The Primis team has provided us with excellent account services over the years and maximized our video performance. We look forward to continuing to work with them more in the future and building upon this trusted relationship," said Matthew Hawkins, CEO at Tracker Network.
"It's been a privilege to work with the Tracker Network team to deliver quality content experiences to its users and reach new video KPIs," said Shir Shechter, Account Manager at Primis. "We hope to continue reaching new heights, growing, and cultivating mutual success."
About Primis:
Primis is the leader in Video Discovery. Their video ad monetization platform increases publishers' revenue by helping users discover high-quality video content. The company's video discovery technology is used by 100s of digital publishers, empowering over 450M uniques with an engagement-based video experience.
In May 2021, Primis launched Sellers.guide, a free resource to shed light on the ad tech supply chain by comparing ads.txt files with sellers.json.
Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc. (NYSE: IPG).
Website: www.primis.tech
Twitter: @PrimisLtd
LinkedIn: Primis-UM
Facebook: Primis-UM
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SOURCE Primis
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