PRIMIS RECEIVES TAG ANTI-FRAUD CERTIFICATION FOR SEVEN YEARS IN A ROW

Rhea-AI Summary

Primis, a leading video discovery platform, received the TAG Certified Against Fraud Seal from TAG for the seventh consecutive year. The company focuses on brand safety, transparency, and aligning with industry standards. Primis emphasizes IVT pre-bid verification tools and working with brand-safe marketers. Sellers.guide, an initiative by Primis, empowers publishers with free ads.txt management tools and industry insights. The company's dedication to a cleaner digital advertising landscape is recognized by TAG.

TEL AVIV, Israel, March 25, 2024 /PRNewswire/ -- Primis, the leading video discovery platform for publishers and founders of Sellers.guide, announced it received the TAG Certified Against Fraud Seal from TAG (Trustworthy Accountability Group) for the seventh year in a row. TAG is the global certification program to strengthen brand safety and transparency in digital advertising.

Primis prioritizes aligning itself with the most up-to-date industry standards. Improving IVT pre-bid verification tools and solely working with brand-safe marketers are core values of the ad tech company. It is constantly evolving to meet goals for a cleaner digital advertising landscape through initiatives such as Sellers.guide, which empowers publishers to take control of their inventory while mitigating supply chain misrepresentation. Sellers.guide offers free ads.txt management tools and offers a wide range of resources that provide insights and industry trends. Primis boasts transparency and is thrilled to be acknowledged by companies such as TAG.

"Success in the fight against fraud requires the collaboration of companies across the digital advertising supply chain in adopting rigorous anti-fraud standards and working with partners who do the same," said TAG CEO Mike Zaneis. "By achieving the TAG Certified Against Fraud Seal, Primis has demonstrated its successful achievement in setting industry best practices in this vital area."

"We are honored to receive the TAG seal recertification once again," said Eyal Betzalel, Primis Co-CEO and Co-Founder. "It has always been critical to our brand mission to help make the industry a safer, cleaner place for all. Being recognized by TAG Is an important step for us to do our part in protecting brand-safe environments and combatting fraud," explained Betzalel.

About Primis:

Primis is the leader in Video Discovery. Its video ad monetization platform increases publishers' revenue by helping users discover high-quality video content. The company's video discovery technology is used by 100s of digital publishers, empowering over 450M uniques with an engagement-based video experience.

In May 2021, Primis launched Sellers.guide, a free resource to shed light on the ad tech supply chain by comparing ads.txt files with sellers.json.

Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc. (NYSE: IPG).

Website: www.primis.tech

Twitter: @PrimisLtd

LinkedIn: Primis-UM

Facebook: Primis-UM

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SOURCE Primis

FAQ

What certification did Primis receive from TAG?

Primis received the TAG Certified Against Fraud Seal from TAG for the seventh year in a row.

What is Sellers.guide?

Sellers.guide is an initiative by Primis that empowers publishers with free ads.txt management tools and industry insights.

Who acknowledged Primis for their efforts in brand safety and transparency?

Companies like TAG acknowledged Primis for their dedication to brand safety, transparency, and combating fraud.

What are some core values of Primis as mentioned in the PR?

Core values of Primis include prioritizing IVT pre-bid verification tools and working with brand-safe marketers.

What did TAG CEO Mike Zaneis say about Primis' achievement?

TAG CEO Mike Zaneis mentioned that Primis has set industry best practices in the fight against fraud.

Who is Eyal Betzalel in relation to Primis?

Eyal Betzalel is the Co-CEO and Co-Founder of Primis.

Why is receiving the TAG seal recertification important for Primis?

Receiving the TAG seal recertification is crucial for Primis to contribute to protecting brand-safe environments and combatting fraud.

What does Primis aim to achieve through initiatives like Sellers.guide?

Primis aims to empower publishers to take control of their inventory and mitigate supply chain misrepresentation through initiatives like Sellers.guide.