Primis Appoints Amir Rudner as VP of R&D

Rhea-AI Summary

Primis, a leader in Video Discovery technology, has appointed Amir Rudner as the new VP of R&D, following his 6.5 years with the company. His tenure included roles from developer to director, where he led significant projects like the AMP player and contextual recommendation engine. Co-CEO Eyal Betzalel emphasized Rudner's integral role in the company's growth. Primis aims to enhance its R&D capabilities further, leveraging Rudner's leadership to advance their ad monetization platform, currently servicing hundreds of publishers and 350M users.

Positive

• Amir Rudner's promotion may foster innovation in R&D.
• Rudner's extensive experience with Primis could lead to improved product development.

Negative

• None.

TEL AVIV, Israel, Aug. 30, 2022 /PRNewswire/ -- Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, announced the appointment of Amir Rudner as the company's new VP of R&D.

Amir started his career in the R&D department at Primis 6 and a half years ago. He began working at Primis as a developer and has since climbed the corporate ladder, becoming a team leader, group leader, director, and is now claiming the position of VP. During this period Amir led the development and management of Primis' AMP player, SDK, contextual recommendation engine, and much more.

Eyal Betzalel, Co-CEO and Co-Founder of Primis, explained the change of structure as a product of the company's rapid expansion and Rudner's hard work and leadership. "Amir has been a fundamental part of our company for many years and has grown with us," said Betzalel.

"I am thrilled about this opportunity and look forward to reaching new heights within the R&D department and Primis as a whole," said Rudner.

About Primis:

Primis is the leader in Video Discovery. Our video ad monetization platform increases publishers' revenue by helping users discover high-quality video content. The company's video discovery technology is used by 100s of digital publishers, empowering over 350M uniques with an engagement-based video experience.

In May 2021, we launched Sellers.guide, a free resource to shed light on the ad tech supply chain by comparing ads.txt files with sellers.json.

Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc. (NYSE: IPG).

Website: www.primis.tech
Twitter: @PrimisLtd
LinkedIn: Primis-UM
Facebook: Primis-UM

Logo: https://mma.prnewswire.com/media/1763082/Primis_Logo.jpg

View original content:https://www.prnewswire.com/news-releases/primis-appoints-amir-rudner-as-vp-of-rd-301614605.html

SOURCE Primis

FAQ

Who is Amir Rudner and what is his role at Primis?

Amir Rudner has been appointed as the new VP of R&D at Primis, having progressed through various roles in the company over 6.5 years.

Why was Amir Rudner appointed as VP of R&D at Primis?

His promotion reflects his contributions and leadership during the company's rapid expansion and his significant experience in R&D.

What are Primis's main products and services?

Primis focuses on video ad monetization and discovery, helping publishers increase revenue by enhancing video content engagement.

What impact might Rudner's leadership have on Primis?

Rudner's extensive experience and leadership are expected to drive innovation and improve the development of Primis' technology and products.