MRM Names Jayna Kothary As Global Chief Technology Officer

Rhea-AI Summary

MRM, part of McCann Worldgroup, has appointed Jayna Kothary as its Global Chief Technology Officer. Previously serving as CTO for Global Clients at WPP, Kothary brings expertise in technology and data science, essential for MRM's expansion in e-commerce. Under her leadership, MRM aims to enhance its technology capabilities, leveraging innovative partnerships with Salesforce and Adobe. The agency has been recognized as a leader in Gartner's Magic Quadrant for four consecutive years and received accolades such as Agency Of The Year at the 2020 ANA B2 Awards.

Positive

• Appointment of Jayna Kothary as Global CTO to strengthen technology and data capabilities.
• MRM recognized as a leader in Gartner's Magic Quadrant for four consecutive years.
• Recent awards include Agency Of The Year (Midsize) at the ANA B2 Awards and recognition by Fast Company.

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• None.

NEW YORK, Aug. 10, 2020 /PRNewswire/ -- MRM, a leading global marketing agency that is part of McCann Worldgroup, today announced that Jayna Kothary has joined the 35-plus office digital and relationship marketing network as its Global Chief Technology Officer (CTO). Most recently Kothary served as CTO for Global Clients at WPP, where she was based in the UK. 

Kate MacNevin, Global CEO of MRM, said, "We're thrilled that Jayna is joining us. Her experience working as an agency CTO on global clients, as well as with large multi-nationals, makes her an ideal fit as we continue to expand our technology, data and e-Commerce capabilities. Technology and data science, along with strategy and creativity, are among our key expertise pillars. And she is joining us at a point when we are at a new peak in terms of integrating all of these capabilities on behalf of our clients." 

Kothary, who began her career as a Management Consultant, is a qualified Chartered Accountant and Business Strategist. In her most recent role at WPP she partnered with the firm's largest clients to help them best leverage data, technology and partnerships for business transformation. Prior to WPP, she held technology leadership roles at both Vodafone Group and BP, carrying with her an in-depth knowledge of client needs.

MRM, which this year was designated for the fourth straight year as a "Leader" in Gartner Inc.'s prestigious "Magic Quadrant for Global Marketing Agencies," has been significantly expanding its data, analytics and technology capabilities over the last few years, both through staffing/training and through operations. It continued to grow its global MRM Commerce capabilities, created and launched four new proprietary data and analytics software programs that generate insights faster and more meaningfully for clients, further leveraged innovative partnerships with Salesforce and Adobe, opened additional international LAB13 innovation labs, and introduced expanded capabilities in Artificial Intelligence (AI) that included registering a number of patents. Additionally, the agency was recently named Agency Of The Year (Midsize) at the 2020 Association of National Advertisers' (ANA) B2 Awards and one of the "Best Workplaces for Innovators" by Fast Company magazine. 

"Kate and her outstanding team at MRM have been setting the industry bar on how agencies can continue to innovate with technology in ways that can directly benefit client growth initiatives," said Kothary. "I am thrilled to be able to bring my experience to bear and be a part of the team that has been driving MRM's impressive growth and performance."

ABOUT MRM
MRM is a leading marketing agency. Through a strong foundation in strategy, data science, technology and creativity, MRM helps transform businesses by helping brands grow meaningful relationships with people. MRM is part of the Interpublic Group (NYSE: IPG) and a top agency in the McCann Worldgroup network, with 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please visit www.mrm.com.

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SOURCE MRM

FAQ

Who is the newly appointed Global Chief Technology Officer of MRM?

Jayna Kothary has been appointed as the Global Chief Technology Officer of MRM.

What prior experience does Jayna Kothary have before joining MRM?

Before MRM, Kothary served as CTO for Global Clients at WPP and held technology roles at Vodafone and BP.

What awards has MRM received recently?

MRM was named Agency Of The Year (Midsize) at the 2020 ANA B2 Awards and recognized as one of the Best Workplaces for Innovators by Fast Company.

How long has MRM been recognized by Gartner's Magic Quadrant?

MRM has been recognized as a leader in Gartner's Magic Quadrant for four consecutive years.

What are MRM's focus areas after the appointment of the new CTO?

MRM aims to enhance its technology, data, and e-commerce capabilities under the leadership of Jayna Kothary.