IPG Mediabrands Launches New Talent Attraction Campaign, “We See You at Mediabrands,” Featuring Personal Stories of Why People Join and Stay

Rhea-AI Summary

IPG Mediabrands has launched a new social media campaign titled “We See You at Mediabrands,” targeting potential candidates from historically excluded groups and non-traditional backgrounds. The campaign features employees sharing their personal stories and highlights various media careers within the organization. Developed by DEI advocates and talent leaders, it aims to promote a more inclusive culture. The initiative will be showcased on platforms like TikTok, Snapchat, and YouTube, emphasizing the company's commitment to diversity in a competitive talent market.

Positive

• Campaign focuses on attracting diverse talent from historically excluded groups.
• Showcases employee stories to create an authentic appeal.
• Utilizes social media platforms effectively to reach a broader audience.

Negative

• None.

The Campaign, Appearing across Digital and Social Outlets, Drives Awareness of Media Careers with Talent from Historically Excluded Groups and Non-Traditional Industry Backgrounds

NEW YORK--(BUSINESS WIRE)-- IPG Mediabrands today announced a new social media campaign, “We See You at Mediabrands,” aimed at reaching prospective candidates from historically excluded groups and non-traditional industry backgrounds. The campaign showcases an array of employees from across the network’s global agency and specialist brands, who share their personal and professional stories, including why they joined and why they have stayed. It also features graphics-driven videos that highlight the different kind of media careers available within Mediabrands.

“A key aspect of our talent strategy is to co-create a more inclusive culture by bringing in talent with different backgrounds, perspectives, and lived experiences. And as we thought about how to identify the people we’d like to attract, develop messaging that’s compelling, and reach them where they are, we asked ourselves, ‘What if we became our own client?’” said Hermon Ghermay, Global Chief Culture Officer, Mediabrands. “We are uniquely positioned to use the same strategies, tools and resources that we use to build our clients’ businesses to help address the challenge of attracting new people, and especially those from historically excluded groups, in a tight talent market.”​

Ghermay developed the program alongside a team of DEI leaders and advocates across the Mediabrands network with expertise across Talent Analytics & Research, Strategy, Creative, and Planning and Buying. “This incredible group of people approached this challenge with intention and intuition, helping us realize that our people are actually our best story and truth-tellers, and their stories show and remind us of who we are at our very best,” she said. Employees from each brand -- UM, Initiative, Mediabrands Content Studio, MAGNA, Reprise, Rapport and Orion – participated in the campaign. Jim DeBarros, EVP, Group Creative Director at Mediabrands Content Studio, who served as the creative director of the campaign, also shared his personal story.

“Based on my own experience and those of other professionals we connected with, people want to work for companies that have flexible and inclusive cultures, where they can feel themselves belonging and work alongside others who share their values,” said DeBarros, whose video details why he enjoys working at Mediabrands, where he feels supported both professionally and personally.

“It was a wonderful experience collaborating with this team and colleagues from across the Mediabrands network, who generously shared their origin stories,” continued DeBarros.

The campaign will run on TikTok, Snapchat, and YouTube and is supported on Google. The longer-form talent stories will also be featured on the Mediabrands career site and on its social media pages as well as on internal platforms.

About Mediabrands:
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, MAGNA, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com and be sure to follow us on LinkedIn, Twitter or Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220712006073/en/

Media:

Zinnia Gill

Mediabrands

Vice President, Global Corporate Communications

(646) 965-4271

zinnia.gill@mbww.com

Source: IPG Mediabrands

FAQ

What is the 'We See You at Mediabrands' campaign by IPG?

It is a social media campaign aimed at attracting diverse candidates from historically excluded groups and non-traditional backgrounds.

Which platforms will the IPG Mediabrands campaign be featured on?

The campaign will run on TikTok, Snapchat, and YouTube.

What is the goal of the 'We See You at Mediabrands' campaign?

The goal is to promote diversity and inclusion within the company by showcasing employee stories and various media careers.

Who developed the 'We See You at Mediabrands' campaign?

The campaign was developed by DEI leaders and advocates in collaboration with the Mediabrands network.

How does IPG Mediabrands plan to address talent attraction challenges?

They plan to use strategies and resources from their client work to attract diverse talent in a tight market.