Innovid Partners with 51ToCarbonZero in Move Toward Net-Zero
Innovid (NYSE:CTV), an independent ad tech platform, has partnered with 51toCarbonZero (51-0) to reduce its carbon footprint in a strategic move toward achieving net-zero emissions. The collaboration will help Innovid identify opportunities to reduce carbon and improve operational efficiency while strengthening agency and client partnerships.
Through 51-0's platform, Innovid will measure, manage, reduce, and work to eliminate its corporate emissions. This partnership aligns with Innovid's broader sustainability initiatives, including the Harmony initiative, which aims to optimize the CTV ecosystem. Earlier this year, Innovid launched Harmony Direct to streamline guaranteed CTV media workflows by eliminating friction points and reducing energy waste.
The collaboration is part of 51-0's ongoing partnership with IPG Mediabrands' Climate Action Acceleration Program, demonstrating a collective industry effort toward sustainable advertising practices.
Innovid (NYSE:CTV), una piattaforma pubblicitaria indipendente, ha collaborato con 51toCarbonZero (51-0) per ridurre la propria impronta di carbonio in un passo strategico verso l'obiettivo di emissioni nette zero. Questa collaborazione aiuterà Innovid a identificare opportunità per ridurre il carbonio e migliorare l'efficienza operativa, rafforzando al contempo le partnership con agenzie e clienti.
Grazie alla piattaforma di 51-0, Innovid misurerà, gestirà, ridurrà e lavorerà per eliminare le sue emissioni aziendali. Questa partnership si allinea con le più ampie iniziative di sostenibilità di Innovid, inclusa l'iniziativa Harmony, che mira a ottimizzare l'ecosistema CTV. All'inizio di quest'anno, Innovid ha lanciato Harmony Direct per semplificare i flussi di lavoro dei media CTV garantiti, eliminando i punti di attrito e riducendo gli sprechi energetici.
La collaborazione fa parte della continua partnership di 51-0 con il Programma di Accelerazione dell'Azione Climatiche di IPG Mediabrands, dimostrando un impegno collettivo dell'industria verso pratiche pubblicitarie sostenibili.
Innovid (NYSE:CTV), una plataforma publicitaria independiente, se ha asociado con 51toCarbonZero (51-0) para reducir su huella de carbono en un movimiento estratégico hacia la consecución de emisiones netas cero. Esta colaboración ayudará a Innovid a identificar oportunidades para reducir el carbono y mejorar la eficiencia operativa, al tiempo que fortalece las asociaciones con agencias y clientes.
A través de la plataforma de 51-0, Innovid medirá, gestionará, reducirá y trabajará para eliminar sus emisiones corporativas. Esta asociación se alinea con las iniciativas de sostenibilidad más amplias de Innovid, incluida la iniciativa Harmony, que busca optimizar el ecosistema CTV. A principios de este año, Innovid lanzó Harmony Direct para agilizar los flujos de trabajo de medios CTV garantizados, eliminando puntos de fricción y reduciendo el desperdicio de energía.
La colaboración forma parte de la asociación continua de 51-0 con el Programa de Aceleración de Acción Climática de IPG Mediabrands, que demuestra un esfuerzo colectivo de la industria hacia prácticas publicitarias sostenibles.
Innovid (NYSE:CTV), 독립 광고 기술 플랫폼은 51toCarbonZero (51-0)와 협력하여 탄소 발자국을 줄이고 넷 제로 배출 목표를 달성하기 위한 전략적 이니셔티브를 추진하고 있습니다. 이 협력이 Innovid가 탄소를 줄이고 운영 효율성을 개선하는 기회를 식별하는 데 도움이 될 것이며, 에이전시 및 클라이언트와의 파트너십을 강화할 것입니다.
51-0의 플랫폼을 통해 Innovid는 기업의 배출량을 측정하고, 관리하며, 줄이고, 제거하기 위해 노력할 것입니다. 이 파트너십은 CTV 생태계 최적화를 목표로 하는 Harmony 이니셔티브와 같은 Innovid의 더 넓은 지속 가능성 계획과 일치합니다. 올해 초 Innovid는 마찰 포인트를 제거하고 에너지 낭비를 줄여 보장된 CTV 미디어 워크플로를 간소화하기 위해 Harmony Direct를 출시했습니다.
이 협력은 IPG Mediabrands의 기후 행동 가속화 프로그램과의 51-0의 지속적인 파트너십의 일환으로, 지속 가능한 광고 관행을 향한 업계의 집단적 노력을 나타냅니다.
Innovid (NYSE:CTV), une plateforme technologique publicitaire indépendante, s'est associée à 51toCarbonZero (51-0) pour réduire son empreinte carbone dans une démarche stratégique visant à atteindre des émissions nettes nulles. Cette collaboration aidera Innovid à identifier des opportunités pour réduire son carbone et améliorer son efficacité opérationnelle tout en renforçant les partenariats avec les agences et les clients.
Grâce à la plateforme de 51-0, Innovid mesurera, gèrera, réduira et travaillera pour éliminer ses émissions d'entreprise. Ce partenariat s'aligne avec les initiatives de durabilité plus larges d'Innovid, y compris l'initiative Harmony, qui vise à optimiser l'écosystème CTV. Plus tôt cette année, Innovid a lancé Harmony Direct pour rationaliser les flux de travail des médias CTV garantis en éliminant les points de friction et en réduisant le gaspillage d'énergie.
La collaboration fait partie du partenariat continu de 51-0 avec le programme d'accélération de l'action climatique de IPG Mediabrands, démontrant un effort collectif de l'industrie vers des pratiques publicitaires durables.
Innovid (NYSE:CTV), eine unabhängige Werbetechnologie-Plattform, hat sich mit 51toCarbonZero (51-0) zusammengeschlossen, um ihren CO2-Fußabdruck in einem strategischen Schritt in Richtung Netto-Null-Emissionen zu reduzieren. Die Zusammenarbeit wird Innovid dabei helfen, Möglichkeiten zur CO2-Reduktion zu identifizieren und die operative Effizienz zu verbessern, während gleichzeitig die Partnerschaften mit Agenturen und Kunden gestärkt werden.
Durch die Plattform von 51-0 wird Innovid seine Unternehmensemissionen messen, verwalten, reduzieren und daran arbeiten, sie zu eliminieren. Diese Partnerschaft passt zu den umfassenderen Nachhaltigkeitsinitiativen von Innovid, einschließlich der Harmony-Initiative, die darauf abzielt, das CTV-Ökosystem zu optimieren. Anfang dieses Jahres startete Innovid Harmony Direct, um garantierte CTV-Media-Workflows zu optimieren, indem Reibungspunkte beseitigt und der Energieverbrauch gesenkt wird.
Die Zusammenarbeit ist Teil der fortlaufenden Partnerschaft von 51-0 mit dem Klimaaktionsbeschleunigungsprogramm von IPG Mediabrands und zeigt das kollektive Engagement der Branche für nachhaltige Werbepraktiken.
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Independent Global Ad Tech Platform Partners with the Industry Experts in Carbon Reduction to Identify Ways to Reduce Environmental Impact & Promote Sustainability
In its journey toward net-zero, Innovid is prioritizing sustainability across all of its products and solutions. Partnering with 51-0 will enable the business to swiftly identify opportunities to reduce carbon and save money via more efficient operations, while also strengthening its partnerships with agencies and clients.
David Fahey, SVP, Strategic Agency Partnerships at Innovid, said: “Partnering with 51-0 is a major step in Innovid’s commitment to reducing carbon impact—not just for us, but for the entire ad ecosystem. With visibility into over a billion video ad impressions daily, we see the sustainability issues that need fixing. This collaboration will help us drive environmental change at scale.”
By utilizing 51-0’s platform, Innovid can quantitatively measure, manage, reduce, and ultimately eliminate its corporate emissions. 51-0 is unique in its solution-based approach, which recommends strategies for decarbonization together with the tools required to monitor progress, as it supports companies to reach net-zero.
The partnership forms part of Innovid’s wider commitment to working with industry experts to proactively identify and act on ways to reduce environmental impact and embrace eco-friendly practices. This includes Innovid’s Harmony initiative, which aims to optimize the CTV ecosystem at the infrastructure level. Earlier this year, as part of the initiative, Innovid released Harmony Direct, which streamlines the workflow for guaranteed, non-biddable CTV media to its purest form by removing all friction points, including additional technology hops, fees, and energy waste.
Fahey continues: “With Innovid's unparalleled view into the CTV landscape, we’re tackling inefficiencies and cutting carbon impact for the whole industry—paving the way to a greener advertising future, one impression at a time.”
David Murnick, North American GM, 51toCarbonZero, said: “We are thrilled to partner with Innovid on its net-zero journey. Through our platform, we aim to transform Innovid’s climate commitments into a strategic advantage—identifying opportunities to enhance efficiency, cultivating innovative partnerships that drive business growth, and advancing our shared journey toward achieving net-zero emissions."
The collaboration follows 51-0’s ongoing partnership with IPG Mediabrands, which allows the media holding company’s media partners access to 51-0 services as part of its Climate Action Acceleration Program.
Martin Bryan, Global Chief Sustainability Officer, IPG Mediabrands said: “We must all work together to create durable, meaningful and measurable climate solutions and we are incredibly proud to partner with 51-0 to provide essential services to both our clients and valued partners like Innovid.”
About 51toCarbonZero
51toCarbonZero's mission is to help the world reach net zero as quickly as possible. We are a carbon transition company that enables organisations to set, accelerate and achieve net-zero emissions through our advanced carbon management platform.
Headquartered in
For more information visit https://www.51tocarbonzero.com/
About Innovid
Innovid (NYSE:CTV) is an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over
View source version on businesswire.com: https://www.businesswire.com/news/home/20241204398938/en/
Megan Coyle for Innovid
megan@innovid.com
Source: Innovid
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