Gamer Network and Primis Announce Exclusivity Contract Until the End of 2024

Rhea-AI Summary

Primis has signed an exclusive partnership deal with Gamer Network until the end of 2024. This deal will see Gamer Network exclusively using the Primis video player across its entire portfolio, including internationally respected gaming news sites. The partnership has substantially scaled video consumption and added ad inventory since its inception in March 2023, leading to promising increases in revenue for both companies.

Insights

Market Research Analyst

The partnership between Primis and Gamer Network, particularly the exclusivity of the Primis video player across Gamer Network's suite of sites, represents a strategic move to consolidate Primis's position in the digital content distribution market. The focus on video content is indicative of the broader industry trend towards rich media advertising, which has been shown to engage audiences more effectively than traditional banner ads. By securing exclusive rights to distribute video content on Gamer Network's platforms, Primis is likely to see an increase in demand for its ad inventory.

From a revenue perspective, the deal is likely to be accretive to Primis's financials given the mention of 'promising increases in revenue' since the initial partnership. The ability to resolve inventory sell-out issues, particularly in a high-demand market like the UK, suggests that Primis has effectively optimized its video ad supply chain to meet advertiser demand.

Financial Analyst

The announcement of the extended partnership between Primis and Gamer Network could influence investor sentiment positively, as it demonstrates Primis's capability to maintain and grow significant business relationships. The exclusivity of the deal until the end of 2024 provides a predictable revenue stream and may improve the company's bargaining power with other potential partners.

For investors, the key metrics to watch would be the impact on Primis's revenue growth rate, profit margins and market share within the video advertising sector. If the partnership leads to a substantial increase in video consumption and ad inventory as suggested, there could be an upward revision of future earnings projections, potentially affecting the stock price.

Advertising Technology Expert

The partnership's focus on resolving direct video inventory sell-out issues is a significant development in the ad tech space. Direct inventory refers to ad spaces that publishers sell directly to advertisers, as opposed to programmatic channels. The ability to sell out this inventory, especially in a competitive market, indicates that Primis's video player and associated ad tech are highly effective in matching publisher supply with advertiser demand.

This deal also highlights the importance of video discovery platforms in the monetization strategies of digital journalism and content sites. As video content continues to dominate user engagement metrics, the role of sophisticated ad tech solutions like Primis's in optimizing these metrics becomes increasingly valuable.

TEL AVIV, Israel, Feb. 5, 2024 /PRNewswire/ -- Primis has signed a new exclusive partnership deal with Gamer Network until the end of 2024. Gamer Network's parent ReedPop is known as one of the largest producers of pop culture events in the world, with a portfolio including New York Comic Con and MCM London Comic-Con, while Gamer Network is a market leader in digital journalism and content, and has agreed to use the Primis video player across its entire portfolio exclusively. Primis is the leading Video Discovery platform for publishers and the founder of Sellers.guide.

The Primis player will continue to be featured across Gamer Network's thirteen sites including Eurogamer.net, RockPaperShotgun.com, and Dicebreaker.com, which are internationally respected for gaming news, reviews, and long-form journalism. Primis has substantially scaled video consumption and added ad inventory since the two companies partnered in March 2023.  "We are excited to continue working with the Primis team. This exclusivity deal solidifies our partnership after half a year of promising increases in revenue," said Richard Badley, Head of Ad Tech at Gamer Network. "It has enabled us to resolve long-standing issues selling out of direct video inventory, especially in the UK. Primis has eliminated this issue and we are seeing great metrics as a result," explained Badley.

Omer Peleg, Senior Executive of Business Development at Primis shared, "This collaboration is an incredible addition to our ever-expanding gaming portfolio. It has been a great experience working with the Gamer Network team on their video strategy and revenue goals. We are thrilled about this partnership and excited to take part in the growth of their gaming community."

About Primis:

Primis is the leader in Video Discovery. Their video ad monetization platform increases publishers' revenue by helping users discover high-quality video content. The company's video discovery technology is used by 100s of digital publishers, empowering over 450M uniques with an engagement-based video experience.

In May 2021, Primis launched Sellers.guide, a free resource to shed light on the ad tech supply chain by comparing ads.txt files with sellers.json.

Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc. (NYSE: IPG).

Website: www.primis.tech

Twitter: @PrimisLtd

LinkedIn: Primis-UM

Facebook: Primis-UM

About ReedPop:

ReedPop is a boutique group within Reed Exhibitions – one of the world's leading events organizers. Launched in 2006, the group has become the number one producer of pop culture events across the globe as well as a full service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America and Europe, including: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Comic Con, EGX, and more. In addition to organizing and managing events, ReedPop also runs and operates Gamer Network and its portfolio of leading gaming websites including Eurogamer, Rock Paper Shotgun and GamesIndustry.biz. The staff at ReedPop are a fan-based, globally focused group of professionals that are uniquely qualified to build and serve the communities with whom they share a common passion. (www.reedpop.com).

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View original content:https://www.prnewswire.com/news-releases/gamer-network-and-primis-announce-exclusivity-contract-until-the-end-of-2024-302053167.html

SOURCE Primis; Gamer Network

FAQ

What is the duration of the exclusive partnership deal between Primis and Gamer Network?

The exclusive partnership deal between Primis and Gamer Network is until the end of 2024.

What is the impact of the partnership on video consumption and ad inventory?

The partnership has substantially scaled video consumption and added ad inventory since its inception in March 2023, leading to promising increases in revenue for both companies.

Who is the parent company of Gamer Network?

The parent company of Gamer Network is ReedPop, known as one of the largest producers of pop culture events in the world.

What is the role of Primis in the partnership?

Primis is the leading Video Discovery platform for publishers and the founder of Sellers.guide. The Primis video player will be exclusively used across Gamer Network's entire portfolio.

Which gaming news sites will feature the Primis video player?

The Primis player will continue to be featured across Gamer Network's thirteen sites including Eurogamer.net, RockPaperShotgun.com, and Dicebreaker.com, which are internationally respected for gaming news, reviews, and long-form journalism.