DS Smith Launches Recyclable, Reusable Cooler
DS Smith, recently acquired by International Paper (IP) in 2025, has launched the GoChill Cooler, a 100% recyclable and reusable alternative to plastic and Styrofoam coolers. The product features wax-free corrugated board and GreenCoat® technology, ensuring food-grade safety and efficient temperature control.
Market research indicates strong consumer interest, with 63% of potential buyers prioritizing environmental impact and 52% willing to pay more for eco-friendly products. Additionally, 77% would choose GoChill Cooler over disposable alternatives, while 1 in 5 consumers refuse to buy from companies using Styrofoam.
The moisture-resistant design aligns with DS Smith's Now and Next sustainability strategy, promoting circular economy principles by creating longer-lasting materials.
DS Smith, recentemente acquisita da International Paper (IP) nel 2025, ha lanciato il GoChill Cooler, un'alternativa 100% riciclabile e riutilizzabile ai frigoriferi in plastica e polistirolo. Il prodotto è realizzato con cartone ondulato privo di cera e tecnologia GreenCoat®, garantendo sicurezza alimentare e un efficiente controllo della temperatura.
Le ricerche di mercato indicano un forte interesse da parte dei consumatori, con il 63% dei potenziali acquirenti che dà priorità all'impatto ambientale e il 52% disposto a pagare di più per prodotti ecologici. Inoltre, il 77% sceglierebbe il GoChill Cooler rispetto alle alternative usa e getta, mentre 1 consumatore su 5 rifiuta di acquistare da aziende che utilizzano polistirolo.
Il design resistente all'umidità è in linea con la strategia di sostenibilità Now and Next di DS Smith, promuovendo i principi dell'economia circolare attraverso la creazione di materiali più duraturi.
DS Smith, recientemente adquirida por International Paper (IP) en 2025, ha lanzado el GoChill Cooler, una alternativa 100% reciclable y reutilizable a las neveras de plástico y poliestireno. El producto cuenta con cartón corrugado libre de cera y tecnología GreenCoat®, garantizando seguridad alimentaria y un control eficiente de la temperatura.
Las investigaciones de mercado indican un fuerte interés por parte de los consumidores, con un 63% de los compradores potenciales priorizando el impacto ambiental y un 52% dispuesto a pagar más por productos ecológicos. Además, el 77% elegiría el GoChill Cooler sobre alternativas desechables, mientras que 1 de cada 5 consumidores se niega a comprar a empresas que utilizan poliestireno.
El diseño resistente a la humedad está alineado con la estrategia de sostenibilidad Now and Next de DS Smith, promoviendo los principios de la economía circular al crear materiales más duraderos.
DS Smith는 2025년 International Paper (IP)에 의해 인수된 후, 플라스틱 및 스티로폼 쿨러에 대한 100% 재활용 가능하고 재사용 가능한 대안인 GoChill Cooler를 출시했습니다. 이 제품은 왁스가 없는 골판지와 GreenCoat® 기술을 특징으로 하여 식품 안전성을 보장하고 효율적인 온도 조절을 제공합니다.
시장 조사에 따르면 소비자들의 관심이 높아, 63%의 잠재 구매자가 환경 영향을 우선시하고, 52%는 친환경 제품에 더 많은 비용을 지불할 의사가 있는 것으로 나타났습니다. 또한, 77%는 일회용 대안보다 GoChill Cooler를 선택할 것이며, 5명 중 1명은 스티로폼을 사용하는 회사에서 구매를 거부합니다.
습기 저항 디자인은 DS Smith의 Now and Next 지속 가능성 전략과 일치하며, 더 오래 지속되는 소재를 만들어 순환 경제 원칙을 촉진합니다.
DS Smith, récemment acquis par International Paper (IP) en 2025, a lancé le GoChill Cooler, une alternative 100% recyclable et réutilisable aux glacières en plastique et en polystyrène. Le produit est fabriqué à partir de carton ondulé sans cire et utilise la technologie GreenCoat®, garantissant la sécurité alimentaire et un contrôle efficace de la température.
Les études de marché indiquent un fort intérêt des consommateurs, 63% des acheteurs potentiels priorisant l'impact environnemental et 52% prêts à payer plus pour des produits écologiques. De plus, 77% choisiraient le GoChill Cooler plutôt que des alternatives jetables, tandis qu'1 consommateur sur 5 refuse d'acheter auprès d'entreprises utilisant du polystyrène.
Le design résistant à l'humidité est en accord avec la stratégie de durabilité Now and Next de DS Smith, promouvant les principes de l'économie circulaire en créant des matériaux plus durables.
DS Smith, kürzlich im Jahr 2025 von International Paper (IP) übernommen, hat den GoChill Cooler eingeführt, eine 100% recycelbare und wiederverwendbare Alternative zu Plastik- und Styroporkühlern. Das Produkt besteht aus wachsfreier Wellpappe und verwendet GreenCoat®-Technologie, die Lebensmittelsicherheit und effiziente Temperaturkontrolle gewährleistet.
Marktforschung zeigt ein starkes Interesse der Verbraucher, wobei 63% der potenziellen Käufer den Umwelteinfluss priorisieren und 52% bereit sind, mehr für umweltfreundliche Produkte zu zahlen. Darüber hinaus würden 77% den GoChill Cooler gegenüber Einwegalternativen wählen, während 1 von 5 Verbrauchern sich weigert, bei Unternehmen zu kaufen, die Styropor verwenden.
Das feuchtigkeitsbeständige Design steht im Einklang mit der Nachhaltigkeitsstrategie Now and Next von DS Smith und fördert die Prinzipien der Kreislaufwirtschaft durch die Schaffung langlebiger Materialien.
- Strong market demand with 77% consumer preference over disposable alternatives
- 52% of consumers willing to pay premium for eco-friendly solution
- Product meets food-grade safety standards while maintaining cooling efficiency
- None.
Insights
International Paper's integration of DS Smith represents a strategic move into higher-value sustainable packaging solutions, exemplified by the launch of the GoChill Cooler. This 100% recyclable and reusable cooler directly addresses the market shift away from traditional plastic and Styrofoam alternatives.
The consumer data points are particularly compelling:
What makes this development technically significant is DS Smith's GreenCoat® technology—creating moisture-resistant, food-safe packaging without wax coatings that typically complicate recycling. This solves a longstanding technical challenge in creating truly circular paper-based cooling solutions while maintaining performance standards.
This product launch signals International Paper's commitment to capitalizing on DS Smith's innovation capabilities following the acquisition. While this single product won't significantly impact revenue immediately, it establishes IP's position in the growing sustainable alternatives market as regulations increasingly restrict single-use plastics and EPS (expanded polystyrene) products across various jurisdictions.
The DS Smith acquisition represents a substantial strategic expansion for International Paper, bringing specialized fiber-based packaging expertise into their portfolio. This product launch demonstrates how IP is leveraging the acquisition to enhance their sustainability credentials and capture growing consumer demand for eco-friendly packaging.
The market intelligence cited—particularly that 1 in 5 consumers refuse to purchase from companies using Styrofoam—highlights the defensive necessity of this move. Companies lacking sustainable alternatives increasingly risk consumer boycotts and brand damage as environmental consciousness grows.
The GoChill Cooler aligns perfectly with DS Smith's stated "Now and Next sustainability strategy" and circular economy focus. By introducing products specifically designed for multiple use cycles while remaining fully recyclable, International Paper is positioning itself ahead of the inevitable regulatory curve restricting single-use packaging.
While financial terms of the DS Smith acquisition aren't detailed, the integration appears to be proceeding effectively with continued innovation. The true value proposition extends beyond this single product launch—it's about establishing IP as a leader in sustainable packaging solutions across multiple categories, potentially opening new market segments and customer bases previously inaccessible with traditional paper products alone.
New alternative gives consumers option to replace plastic and EPS coolers
DS Smith, a leading fiber-based packaging manufacturer, which was acquired by International Paper in 2025, has launched its
The moisture-resistant design is ideal for consumers who value more sustainable packaging options, particularly when spending time outdoors. Studies show
“As warmer weather approaches and consumers spend more time outside, our high-performing cooler keeps perishable items cold for every outdoor activity,” said Evans Elliott, Innovation Product Specialist for DS Smith North America Packaging and Paper. “GoChill Cooler provides a household item that is reusable and easily recyclable.”
Demand in the
As part of its Now and Next sustainability strategy, the company is driving the transition to a more circular economy by creating solutions that keep materials in use for longer. This new cooler reinforces DS Smith’s commitment to meeting the increasing demand for products that promote a more sustainable future.
For more information about GoChill Cooler, please visit the DS Smith website.
About DS Smith:
DS Smith, which was acquired by International Paper in 2025, is a leading provider of sustainable fiber-based packaging worldwide, which is supported by recycling and papermaking operations. It plays a central role in the value chain across sectors including e-commerce, fast-moving consumer goods and industrials. Through its purpose of “Redefining Packaging for a Changing World” and its Now and Next sustainability strategy, DS Smith is committed to leading the transition to the circular economy, while delivering more circular solutions for its customers and wider society – replacing problem plastics, taking carbon out of supply chains and providing innovative recycling solutions. Its bespoke box-to-box in 14 days model, design capabilities and innovation strategy sit at the heart of this response.
About International Paper
International Paper (NYSE: IP; LSE: IPC) is the global leader in sustainable packaging solutions. With company headquarters in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250409930866/en/
Ryan Rogers, DS Smith, (985) 438-7040, ryan.rogers@dssmith.com
Source: DS Smith
FAQ
What are the key features of DS Smith's new GoChill Cooler launched by IP in 2025?
How does the market respond to DS Smith's eco-friendly cooler alternative?
What sustainability benefits does the GoChill Cooler offer compared to traditional coolers?
How does the GoChill Cooler align with IP's sustainability initiatives?
