IONIC Brands Appoints New Chief Financial Officer Nicole Rusaw

Rhea-AI Summary

IONIC Brands Corp. announced the appointment of Nicole Rusaw as Chief Financial Officer, effective June 1, 2021. Ms. Rusaw brings nearly 20 years of public company experience in biotech, pharmaceuticals, and the cannabis sector. She will succeed Dan Devlin, who will return to his role as Chief Operating Officer. CEO John Gorst expressed confidence in Ms. Rusaw's ability to drive the company's expansion strategy and achieve positive EBITDA and cash flow soon. IONIC Brands focuses on premium and luxury cannabis products in the Pacific Northwest.

Positive

• Appointment of Nicole Rusaw as CFO expected to enhance financial strategy.
• Ms. Rusaw's extensive experience may aid in achieving positive EBITDA and cash flow.
• Strong management change with a focus on company transformation.

Negative

• Transition period may cause operational disruptions during management change.

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VANCOUVER, BC / ACCESSWIRE / May 4, 2021 / IONIC Brands Corp. (CSE:IONC)(FSE:IB3)(OTC PINK:IONKF) ("IONIC BRANDS" or the "Company"), a multi-state, consumer focused premium and luxury cannabis brand portfolio Company, is pleased to announce that Nicole Rusaw is joining the Company as Chief Financial Officer, effective June 1, 2021. A dynamic and seasoned financial leader with close to 20 years of public company experience in biotech, pharmaceutical and most recently, a US-based cannabis company, Ms. Rusaw is a welcomed addition to the Company's senior management team. Ms. Rusaw will succeed Dan Devlin, Interim CFO, who has been in the role since October of 2019. Mr. Devlin will return exclusively to his role as Chief Operating Officer of the Company.

"We are incredibly pleased to welcome someone with Nicole's caliber of talent to our management team. This is a critical hire for the Company and Nicole's track record of excellence, experience and execution is exactly what Ionic Brands needs to implement our expansion strategy with a lens on achieving positive EBITDA and cash flow in the very near future," said John Gorst, Chairman and CEO. Gorst added, "I want to thank Dan for his contributions in filling this important interim role."

Ms. Rusaw commented, "I am excited to be joining Ionic Brands at this crucial time in the Company's evolution and look forward to leading the finance organization through this transformation and driving the Company forward to short term goal achievement and long-term success."

A highly agile finance professional, Ms. Rusaw graduated from Brock University with First Class Honors Co-op and has obtained her Chartered Professional Accountant designations - CPA, CA.

About Ionic Brands Corp.
The Company is dedicated to building a regionally based multi-state consumer packaged goods company with a highly respected cannabis concentrate brand portfolio with strong roots in the premium and luxury segments of vape, concentrates and consumables. The cornerstone Brand of the portfolio, IONIC, is a top concentrates brand in Washington State along with its economy brand Dabulous and has aggressively expanded throughout the Pacific Northwest of the United States. The brand is currently operating in Washington and Oregon. IONIC BRANDS' strategy is to be the leader of the highest-value segments of the cannabis market.

On behalf of IONIC BRANDS CORP.
John Gorst
Chairman & Chief Executive Officer

For more information visit www.ionicbrands.com or contact:
John Gorst
info@ionicbrands.com
+1 (253) 248-7927

To stay better informed with the current events of the company you can join our investor community at https://www.ionicbrands.com/investor-community.

SOURCE: IONIC Brands Corp.

View source version on accesswire.com:
https://www.accesswire.com/644225/IONIC-Brands-Appoints-New-Chief-Financial-Officer-Nicole-Rusaw

FAQ

Who is Nicole Rusaw and what is her role at IONKF?

Nicole Rusaw is the new Chief Financial Officer of IONIC Brands Corp., effective June 1, 2021.

What experience does Nicole Rusaw bring to IONKF?

She has nearly 20 years of public company experience in biotech, pharmaceutical, and cannabis industries.

Who did Nicole Rusaw replace as CFO at IONKF?

She replaced Dan Devlin, who will resume his position as Chief Operating Officer.

What are IONKF's goals with the new CFO?

The company aims to implement its expansion strategy and achieve positive EBITDA and cash flow.

When did the management change at IONKF occur?

The change was announced on May 4, 2021, with an effective date of June 1, 2021.