Identiv and Partners Collaborate to Drive Adoption of NFC-Enabled Digital Product Passports
Identiv (NASDAQ: INVE) is leading the adoption of NFC-based Digital Product Passports (DPPs) through collaboration with NFC Forum, STMicroelectronics, and BoardPusher. The initiative supports the EU's DPP program, which aims to enhance product lifecycle transparency. NFC-powered IoT solutions enable products to store and share vital information including origin, composition, and environmental impact. BoardPusher is implementing Identiv's NFC-enabled DPP solutions to connect skateboards with blockchain-stored sustainability data. The collaboration will be showcased in a webinar on November 6, 2024, focusing on NFC technology's role in advancing sustainability efforts.
Identiv (NASDAQ: INVE) sta guidando l'adozione di Passaporti Digitali del Prodotto (DPP) basati su NFC attraverso la collaborazione con NFC Forum, STMicroelectronics e BoardPusher. L'iniziativa supporta il programma DPP dell'UE, che mira a migliorare la trasparenza del ciclo di vita del prodotto. Le soluzioni IoT potenziate da NFC permettono ai prodotti di memorizzare e condividere informazioni vitali tra cui origine, composizione e impatto ambientale. BoardPusher sta implementando le soluzioni DPP abilitate da NFC di Identiv per collegare skateboard ai dati di sostenibilità memorizzati su blockchain. La collaborazione sarà presentata in un webinar il 6 novembre 2024, focalizzandosi sul ruolo della tecnologia NFC nel promuovere gli sforzi di sostenibilità.
Identiv (NASDAQ: INVE) está liderando la adopción de Pasaportes Digitales del Producto (DPP) basados en NFC a través de la colaboración con NFC Forum, STMicroelectronics y BoardPusher. La iniciativa apoya el programa DPP de la UE, que busca mejorar la transparencia del ciclo de vida del producto. Las soluciones IoT impulsadas por NFC permiten que los productos almacenen y compartan información vital, incluyendo origen, composición e impacto ambiental. BoardPusher está implementando las soluciones DPP habilitadas por NFC de Identiv para conectar monopatines con datos de sostenibilidad almacenados en blockchain. La colaboración se presentará en un webinar el 6 de noviembre de 2024, centrándose en el papel de la tecnología NFC en el avance de los esfuerzos de sostenibilidad.
Identiv (NASDAQ: INVE)는 NFC 포럼, STMicroelectronics 및 BoardPusher와의 협력을 통해 NFC 기반 디지털 제품 여권(DPP)의 채택을 선도하고 있습니다. 이 이니셔티브는 제품 수명 주기 투명성을 향상시키기 위한 EU의 DPP 프로그램을 지원합니다. NFC 기반 IoT 솔루션은 제품이 출처, 구성 및 환경 영향을 포함한 중요한 정보를 저장하고 공유할 수 있도록 합니다. BoardPusher는 Identiv의 NFC 지원 DPP 솔루션을 구현하여 블록체인에 저장된 지속 가능성 데이터와 스케이트보드를 연결하고 있습니다. 이 협력은 2024년 11월 6일에 웨비나에서 소개될 예정이며, 지속 가능성 노력을 촉진하는 데 있어 NFC 기술의 역할에 초점을 맞출 것입니다.
Identiv (NASDAQ: INVE) mène l'adoption des Passports Numériques de Produit (DPP) basés sur la technologie NFC grâce à une collaboration avec le NFC Forum, STMicroelectronics et BoardPusher. Cette initiative soutient le programme DPP de l'UE, qui vise à améliorer la transparence du cycle de vie des produits. Les solutions IoT alimentées par NFC permettent aux produits de stocker et de partager des informations essentielles telles que l'origine, la composition et l'impact environnemental. BoardPusher met en œuvre les solutions DPP habilitées par NFC d'Identiv pour connecter des planches à roulettes avec des données de durabilité stockées sur blockchain. La collaboration sera présentée lors d'un webinar le 6 novembre 2024, mettant en lumière le rôle de la technologie NFC dans l'avancement des efforts de durabilité.
Identiv (NASDAQ: INVE) führt die Einführung von NFC-basierten Digitalen Produktpässen (DPP) durch die Zusammenarbeit mit dem NFC Forum, STMicroelectronics und BoardPusher an. Die Initiative unterstützt das DPP-Programm der EU, das darauf abzielt, die Transparenz im Produktlebenszyklus zu erhöhen. NFC-basierte IoT-Lösungen ermöglichen es Produkten, wichtige Informationen wie Ursprung, Zusammensetzung und Umweltimpact zu speichern und zu teilen. BoardPusher setzt die NFC-fähigen DPP-Lösungen von Identiv ein, um Skateboards mit auf der Blockchain gespeicherten Nachhaltigkeitsdaten zu verbinden. Die Zusammenarbeit wird in einem Webinar am 6. November 2024 vorgestellt, das sich auf die Rolle der NFC-Technologie bei der Förderung von Nachhaltigkeitsinitiativen konzentriert.
- Partnership with major industry players (NFC Forum, STMicroelectronics) strengthens market position
- Implementation of NFC solutions in real-world applications through BoardPusher collaboration
- Strategic alignment with EU regulatory initiatives enhances market opportunities
- None.
Insights
This collaboration represents a strategic positioning ahead of the EU's Digital Product Passport regulatory requirements, but lacks immediate revenue impact. The NFC-enabled DPP solution combines blockchain technology with physical product tracking, targeting the growing sustainability compliance market. While the partnership with BoardPusher provides a practical implementation example, it's currently a small-scale pilot. The technology stack, leveraging STMicroelectronics' NFC chips and Identiv's RFID expertise, is promising but faces adoption hurdles including infrastructure costs and standardization challenges.
The initiative could position Identiv favorably as DPP regulations become mandatory in the EU, potentially creating a new revenue stream. However, meaningful financial impact likely won't materialize until broader adoption occurs, which could take several years. The market opportunity is significant, but execution and timing risks remain substantial.
Identiv, NFC Forum, and STMicroelectronics collaborate to support NFC-based solutions for the EU’s Digital Product Passport initiative
Driving the Future of Sustainability Through DPPs
The European Union’s DPP initiative is designed to enhance transparency and accountability throughout the lifecycle of a product, from production to recycling. Identiv’s NFC-powered IoT solutions enable products to store and share vital information such as origin, composition, environmental impact, and recycling options, providing businesses and consumers with easy access to verified sustainability data.
“Identiv’s commitment to sustainability through IoT innovation is key to our collaboration with STMicroelectronics, BoardPusher, and the NFC Forum,” said Amir Khoshniyati, Executive Vice President and General Manager, Identiv. “We believe NFC technology is the future of Digital Product Passports, offering a seamless way for brands to provide full transparency and for consumers to make informed, eco-conscious choices.”
As sustainability becomes an increasingly important priority worldwide, the DPP is emerging as a pivotal tool for increasing transparency and accountability. For DPP implementation, NFC tags offer significant advantages, including increased data storage, enhanced security, and seamless user interaction. NFC tags can be embedded within products, protecting the data and offering a secure way to transfer information between the product and an NFC-enabled device.
NFC Forum Executive Director Mike McCamon said, “Using NFC Forum technologies for DPP is leveraging a familiar technology already in billions of devices, which will be key to achieving sustainability. Companies like Identiv and STMicroelectronics are paving the way for the adoption of DPP solutions through their corporate initiatives and as Sponsor members of the NFC Forum.”
NFC can enhance product transparency, sustainability, and traceability, helping brands meet evolving regulatory and consumer demands.
BoardPusher, a leader in custom skateboard manufacturing, is harnessing Identiv’s NFC-enabled DPP solutions to connect each of its skateboards to detailed sustainability data stored on the blockchain. This initiative allows BoardPusher to offer full transparency into the materials and processes used, reinforcing their commitment to eco-conscious practices.
“As a brand committed to both creativity and sustainability, we’re thrilled to be part of this initiative with Identiv and STMicroelectronics,” said Lucas Bond, Founder and Partner, BoardPusher. “At BoardPusher, we’re exploring NFC technology to connect each custom skateboard to detailed sustainability data on the blockchain, offering complete transparency and traceability.”
NFC technology in a DPP ecosystem can enhance product traceability, foster consumer knowledge and trust, whilst driving operational efficiency, enabling brands to deliver on their product sustainability goals.
Romain Pardo, Product Manager for NFC tags at STMicroelectronics, added, “STMicroelectronics NFC technology complements ideally Identiv and BoardPusher solutions and together we create a robust and trusted ecosystem ready to onboard blockchain format information that fits the Digital Passport Product requirements.” STMicroelectronics is taking a leadership position in sustainability in the semiconductor industry by committing to reach carbon neutrality by 2027.
The “NFC & NDPP – Powering the Digital Product Passport” webinar brings together global leaders to explore how NFC can accelerate the adoption and implementation of DPPs. The webinar will be held on November 6, 2024, at 9:00 AM ET. To attend, please register here.
About Identiv
Identiv’s full-circle RFID-enabled IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. Its solutions, integrated into over 1.5 billion applications worldwide, drive innovation across healthcare, consumer electronics, luxury goods, smart packaging, and more. For additional information, visit identiv.com.
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Identiv Media Contact:
press@identiv.com
Source: Identiv, Inc.
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