Inuvo Announces Enhanced CTV Audience Discovery & Premium Inventory
Inuvo, Inc (NYSE American: INUV) reported a remarkable 63% increase in quarter-over-quarter client growth for its Connected TV (CTV) services powered by the IntentKey® AI technology, indicating strong demand from Q1 2022 to Q1 2023. This growth follows a substantial 104% year-over-year increase from 2021 to 2022. CTV has emerged as a revolutionary medium, allowing targeted video advertising via smart TVs and streaming devices. Inuvo's AI technology offers actionable insights into viewer engagement, enabling higher conversion rates and improved ROI for advertisers. Richard Howe, CEO, emphasized the capability of their AI to understand real-time viewer intent, enhancing advertising effectiveness. With predictions from eMarketer indicating CTV market growth, Inuvo aims to leverage its technology to outpace competitors in this expanding sector. For more details, visit Inuvo's CTV offerings.
- 63% quarter-over-quarter increase in CTV client growth.
- 104% year-over-year client growth from 2021 to 2022.
- Higher conversion rates and lower wasted impressions for advertisers.
- Enhanced understanding of CTV audience intent leading to improved advertising effectiveness.
- None.
LITTLE ROCK, Ark., April 12, 2023 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence (AI) marketing technology serving brands and agencies, today announced a
The IntentKey deduces just-in-time reasons why CTV viewers are engaging with content. These reasons become actionable household-level insights produced exclusively by Inuvo. This technology is designed to interact with the unknown individual in front of the screen through advertising the AI decides to show. The quarter-over-quarter growth is a strong indication of the value Inuvo delivers to its advertiser clients – higher conversion rates, lower wasted impressions, and ultimately a better return on investment.
Richard Howe, CEO of Inuvo, commented, “Our AI technology has determined that a vast majority of CTV conversions occur within the first 24 hours of expressed intent. Using this advanced AI, we can now effectively understand the needs, emotions, and intent of CTV audiences in real-time at the household level. For advertisers, this means their ads can be displayed to CTV audiences who have the highest level of intent as soon as it is expressed.”
According to eMarketer, CTV has become an essential medium within the overall mix of channels expecting the overall market size to double over the next five years calling it the “fastest growing format” in their ad spending forecast. However, up to this point, many advertisers have struggled to take full advantage of this growth due to a lack of intelligence associated with audience discovery. Consequently, consumers often see repetitive commercials or ones that are ill-aligned with their interests.
CTV was Inuvo’s fastest growing channel this past year and its surge has provided the company with even better access to premium inventory. “With our technology and audience discovery advantage, we aim to significantly outpace the already-rapid growth of the CTV sector overall,” concluded Mr. Howe.
For more information on Inuvo’s CTV offerings, please visit www.inuvo.com/ctv.
About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading Annual Report on Form 10-K for the fiscal year ended December 31, 2022 as filed on March 10, 2023 and our other filings with the SEC. Additionally, forward looking statements are subject to certain risks, trends, and uncertainties. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a fourth party regarding the subject matter of this press release. The information, which appears on our websites and our social media platforms is not part of this press release.
Inuvo Company Contact:
Wally Ruiz
Chief Financial Officer
Tel: (501) 205-8397
wallace.ruiz@inuvo.com
Investor Relations:
David Waldman / Natalya Rudman
Crescendo Communications, LLC
Tel: (212) 671-1020
inuv@crescendo-ir.com
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