IntentKey Connected TV (CTV) Attribution Gives Brands the Ability to Measure the Effectiveness of their TV Campaigns

Rhea-AI Summary

Inuvo, Inc. (NYSE American: INUV) has launched a new feature for its IntentKey™ AI technology, enabling marketers to measure the effectiveness of their Connected TV (CTV) campaigns. This innovation offers attribution capabilities, allowing businesses to track audience engagement and conversions across digital channels. Initial tests demonstrated that CTV conversion rates are competitive with other digital marketing methods. The company plans to expand this feature beyond the insurance sector to healthcare and financial services, enhancing its value proposition for advertisers.

Positive

• Launch of CTV attribution feature enhances measurement of campaign effectiveness.
• Initial tests show competitive CTV conversion rates compared to other digital tactics.
• Plans for expansion into healthcare and financial services sectors indicate growth opportunities.

Negative

• None.

LITTLE ROCK, Ark., Oct. 15, 2020 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by IntentKey™ artificial intelligence (AI) that serves brands and agencies, today announces the production launch of a new feature which provides marketers with the ability to understand the effectiveness of their Connected TV (CTV) campaigns.

Marketers have always viewed TV as a critical component to their branding efforts, but until now there hasn’t been a way to measure its effectiveness. Inuvo now offers CTV attribution for clients. This capability means marketers will be able to understand how their audiences, who were targeted on CTV subsequently engage in other digital activities leading into conversion. For the first time, marketers can not only use the power of the IntentKey’s AI engine to automatically adapt CTV campaigns so as to target their highest value audiences, but also recognize the path to conversion associated with that audience throughout the marketing funnel.

In client tests, Inuvo has found CTV to have a comparable conversion rate to other digital marketing tactics being used within the IntentKey, which suggests the IntentKey’s artificial intelligence technology works as well for CTV as it does for display and video advertising where client results have been outstanding.

Tristan Cameron, VP of Sales and Account Management noted, “This is another game changing IntentKey capability, which will allow advertisers to move from effectively guessing how well their CTV campaigns are performing to actually being able to quantify the results of their CTV advertising purchases with third party validated attribution.”

Initial at scale testing of this feature began within the insurance vertical where client goals exceeded 40%. With such strong performance, Inuvo is exploring expansion into healthcare and financial service verticals.

About the IntentKey™ 
Inuvo^®’s IntentKey™ is a patented, machine-learning technology designed to mirror the manner in which the human brain instantly associates ideas, emotions, places, people, and objects. It creates an accurate, high-definition picture of consumer intent and sentiment related to a particular topic or item. Inuvo harnesses the power of the IntentKey to discover and reach high volumes of incremental in-market and relevant audiences that are hidden from typical marketing approaches. The IntentKey enables pinpoint media execution reaching consumers throughout the purchasing funnel all the way to conversion.

About Inuvo
Inuvo^®, Inc. (NYSE American: INUV) is a market leader in artificial intelligence, aligning and delivering consumer-oriented product & brand messaging strategies online based on powerful, anonymous and proprietary consumer intent data for agencies, advertisers and partners. To learn more, visit www.inuvo.com.

Safe Harbor / Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 regarding the proposed public offering and the intended use of proceeds from the offering. The offering is subject to market and other conditions and there can be no assurance as to whether or when the offering may be completed or as to the actual size or terms of the offering. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including market conditions, risks associated with the cash requirements of our business and other risks detailed from time to time in our filings with the Securities and Exchange Commission, and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. We do not assume any obligation to update any forward-looking statements.

Inuvo Company Contact:
Wally Ruiz
Chief Financial Officer
Tel (501) 205-8397
wallace.ruiz@inuvo.com

Investor Relations:
KCSA Strategic Communications
Valter Pinto, Managing Director
Tel (212) 896-1254
Valter@KCSA.com

FAQ

What is the new feature launched by Inuvo on October 15, 2020?

Inuvo announced a new feature that provides CTV attribution for marketers, enabling them to measure the effectiveness of their Connected TV campaigns.

How does Inuvo's CTV attribution feature benefit marketers?

The feature allows marketers to track audience engagement and conversions, providing quantifiable results of their CTV advertising.

What sectors is Inuvo exploring for expansion after the CTV feature launch?

Inuvo is looking to expand its CTV attribution feature into healthcare and financial services sectors.

What technology powers Inuvo's marketing solutions?

Inuvo's solutions are powered by IntentKey™, a patented AI technology designed to analyze consumer intent and improve marketing efficacy.

What were the results of initial client tests for Inuvo's CTV campaigns?

Initial tests indicated that CTV campaigns achieved conversion rates comparable to other digital marketing methods utilized within the IntentKey.