Halo Collar and Inuvo Partner to Promote the Worlds Most Advanced Go-Anywhere Wireless Dog Fence

Rhea-AI Summary

Inuvo, Inc. (NYSE American: INUV) has partnered with Halo collar, a developer of advanced IoT dog safety technology, aimed at promoting the go-anywhere wireless fence for pets. Halo collar integrates AI-driven media solutions from Inuvo, enhancing its marketing capabilities without using consumer data, aligning with privacy standards. The collaboration utilizes IntentKey, which adapts to market changes, optimizing advertising strategies. Halo collar protects over 50,000 dogs daily and is expanding into new markets. Inuvo’s technology stands out in its ability to offer insights and competitive advantages.

Positive

• Inuvo's partnership with Halo collar enhances AI-driven marketing strategies for advanced pet safety technology.
• Halo collar provides significant market engagement, leveraging Inuvo's IntentKey for targeted advertising.
• The collaboration enables Halo collar to reach consumers effectively across various digital channels.

Negative

• None.

LITTLE ROCK, Ark., March 15, 2022 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology powered by Artificial Intelligence (AI), and Halo collar, developers and manufacturers of advanced IoT dog safety and training technology, designed in combination with world-renowned canine behavioral expert Cesar Millan, partner to promote the go-anywhere wireless fence.

“Halo collar is a very sophisticated technology with a simple mission to safely free pets and pet owners from the confines of physical boundaries,” said Ken Ehrman, Halo collar Co-Founder. “We wanted a media partner that provided insights that could help us evolve the product based on client interests as well as media placement. Not only has Inuvo delivered on this need, they have done so using Artificial Intelligence that does not use consumer data and therefore aligns our company with the upcoming privacy-first cookieless world.”

“Halo collar is a game changer for pet owners and I know this because I am a client,” said Rich Howe CEO of Inuvo. “The IntentKey AI-driven media solution has proven itself to be a unique and valuable asset to CEO/CMO advertising decision making across industries. Halo’s increased engagement with prospective clients and their attentiveness to the ways the insights coming from the IntentKey can help drive creative, product, and partnership strategies is a testament to their data and technology-driven approach to business.”

“The true power of the IntentKey is often experienced as market changes both known and unknown occur. The IntentKey automatically optimizes itself to accommodate for these changes, something traditional technologies are incapable of doing,” said Mr. Howe. “As the fall season approached for example, intent signals around hunting began to surface, indicating hunters were likely interested in Halo Collar to train their dogs prior to the opening of hunting season, while ensuring their hunting dogs stayed within predefined boundaries.”

Inuvo has provided Halo with a multi-channel media buying capability, powered by its AI, reaching audiences across CTV, LTV, display, video, social, search, and out of home. This advanced media capability is providing Halo with competitive, feature, and creative insights not available through any other advertising technology vendor.

About Halo
The Halo collar is the newest smart safety system for dogs. Co-founded by Cesar Millan, this smart system utilizes proprietary technology & dog psychology to provide a wireless smart fence, smart training, GPS tracker and activity tracker combined into one easy-to-use smart collar. The Halo collar utilizes proprietary GPS and GNSS location tracking - keeping them safe and easy to locate should they ever wander too far.  Halo protects over 50,000 dogs across the United States each day.  With Kore, we are expanding to Canada and the rest of the world in 2022.

For further information and to purchase, please visit: www.halocollar.com

About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

Safe Harbor / Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading "Risk Factors" in Inuvo, Inc.'s Annual Report on Form 10-K for the fiscal year ended December 31, 2020 as filed on February 11, 2021, our Quarterly Reports on Form 10-Q, and our other filings with the SEC.  Additionally, forward looking statements are subject to certain risks, trends, and uncertainties including the continued impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third party regarding the subject matter of this press release. The information, which appears on our websites and our social media platforms is not part of this press release.

Inuvo Company Contact:
Wally Ruiz
Chief Financial Officer
Tel (501) 205-8397
wallace.ruiz@inuvo.com

Investor Relations:
KCSA Strategic Communications
Valter Pinto, Managing Director
Tel (212) 896-1254
Valter@KCSA.com

 

FAQ

What is the partnership between Inuvo and Halo collar about?

Inuvo has partnered with Halo collar to promote a go-anywhere wireless fence using advanced IoT technology and AI-driven media solutions.

How does the IntentKey technology benefit Halo collar?

The IntentKey technology helps Halo collar optimize its marketing strategies by adapting to market changes and consumer interests.

What is the significance of the AI-driven media solutions provided by Inuvo?

Inuvo's AI-driven media solutions enable Halo collar to engage effectively with potential clients without relying on consumer data.

How many dogs does the Halo collar protect daily?

The Halo collar protects over 50,000 dogs across the United States each day.

What are the future plans for Halo collar?

Halo collar is planning to expand its services into Canada and other global markets in 2022.