New Report from Intuit Mailchimp Shows Most Marketers are Using AI, Highlights Differentiators For Top Performers
Intuit Mailchimp has released 'The Revenue Blueprint' report, based on a global survey of 2,000+ marketing leaders. The study categorizes marketers into three groups: Baseline Marketers, Performance-Obsessed Marketers, and Revenue Leaders. Key findings reveal that 74% of marketers use AI, with Revenue Leaders showing more effective AI implementation. The report identifies four important pillars: email marketing (cited by 87% of Performance-Obsessed Marketers as top awareness channel), automation (89% of Revenue Leaders automate entire customer journey), data-powered personalization (64% of Revenue Leaders use customer data platforms), and AI investment for business outcomes.
Intuit Mailchimp ha pubblicato il rapporto 'The Revenue Blueprint', basato su un sondaggio globale di oltre 2.000 leader di marketing. Lo studio categoriza i marketer in tre gruppi: Marketer di Base, Marketer Ossessionati dalle Prestazioni e Leader di Ricavo. I risultati chiave rivelano che il 74% dei marketer utilizza l'IA, con i Leader di Ricavo che mostrano un'implementazione dell'IA più efficace. Il rapporto identifica quattro pilastri importanti: il marketing via email (citato dall'87% dei Marketer Ossessionati dalle Prestazioni come principale canale di consapevolezza), l'automazione (il 89% dei Leader di Ricavo automatizza l'intero percorso del cliente), la personalizzazione basata sui dati (il 64% dei Leader di Ricavo utilizza piattaforme di dati sui clienti) e l'investimento in IA per risultati aziendali.
Intuit Mailchimp ha lanzado el informe 'The Revenue Blueprint', basado en una encuesta global a más de 2.000 líderes de marketing. El estudio clasifica a los mercadólogos en tres grupos: Mercadólogos Básicos, Mercadólogos Obsessed con el Rendimiento y Líderes de Ingresos. Los hallazgos clave revelan que el 74% de los mercadólogos utiliza IA, siendo los Líderes de Ingresos quienes muestran una implementación de IA más efectiva. El informe identifica cuatro pilares importantes: marketing por correo electrónico (citada por el 87% de los Mercadólogos Obsessed con el Rendimiento como el principal canal de concienciación), automatización (el 89% de los Líderes de Ingresos automatizan todo el recorrido del cliente), personalización impulsada por datos (el 64% de los Líderes de Ingresos utiliza plataformas de datos de clientes) e inversión en IA para resultados comerciales.
Intuit Mailchimp는 2,000명 이상의 마케팅 리더를 대상으로 한 글로벌 설문조사를 기반으로 'The Revenue Blueprint' 보고서를 발표했습니다. 이 연구는 마케터를 세 그룹으로 분류합니다: 기본 마케터, 성과 집착 마케터, 수익 리더. 주요 발견에 따르면, 마케터의 74%가 AI를 사용하며, 수익 리더가 더 효과적으로 AI를 구현하고 있습니다. 보고서는 네 가지 중요한 기둥을 식별합니다: 이메일 마케팅(성과 집착 마케터의 87%가 주요 인식 채널로 인용), 자동화(수익 리더의 89%가 고객 여정을 전자동화), 데이터 기반 개인화(수익 리더의 64%가 고객 데이터 플랫폼을 사용), 비즈니스 결과를 위한 AI 투자입니다.
Intuit Mailchimp a publié le rapport 'The Revenue Blueprint', basé sur une enquête mondiale auprès de plus de 2 000 leaders en marketing. L'étude catégorise les marketeurs en trois groupes : Marketeurs de Base, Marketeurs Axés sur la Performance et Leaders en Revenus. Les principales conclusions révèlent que 74 % des marketeurs utilisent l'IA, les Leaders en Revenus ayant une mise en œuvre de l'IA plus efficace. Le rapport identifie quatre piliers importants : le marketing par e-mail (cité par 87 % des Marketeurs Axés sur la Performance comme le principal canal de sensibilisation), l'automatisation (89 % des Leaders en Revenus automatisent l'ensemble du parcours client), la personnalisation basée sur les données (64 % des Leaders en Revenus utilisent des plateformes de données clients) et l'investissement en IA pour des résultats commerciaux.
Intuit Mailchimp hat den Bericht 'The Revenue Blueprint' veröffentlicht, der auf einer globalen Umfrage unter über 2.000 Marketingleitern basiert. Die Studie kategorisiert Marketer in drei Gruppen: Basismarketer, Leistungsorientierte Marketer und Umsatzführer. Wichtigste Ergebnisse zeigen, dass 74% der Marketer KI nutzen, wobei Umsatzführer eine effektivere Implementierung von KI zeigen. Der Bericht identifiziert vier wichtige Säulen: E-Mail-Marketing (von 87% der leistungsorientierten Marketer als wichtigster Bekanntheitskanal genannt), Automatisierung (89% der Umsatzführer automatisieren den gesamten Kundenweg), datengestützte Personalisierung (64% der Umsatzführer nutzen Kundenplattformen) und Investitionen in KI für Geschäftsergebnisse.
- 74% of surveyed marketers are already using AI technology
- Revenue Leaders report higher customer satisfaction and ROI through automation
- 87% of Performance-Obsessed Marketers successfully use email as top awareness channel
- Significant technology knowledge gap exists between Baseline Marketers and top performers
- Only 39% of Baseline Marketers utilize customer data platforms
Insights
This market research report, while comprehensive, does not present material financial implications for Intuit. The findings primarily highlight industry trends in marketing automation and AI adoption, rather than direct revenue impacts. Key insights include:
- 74% of marketers already use AI, indicating market maturity rather than new opportunity
- Email marketing remains dominant with 87% of advanced marketers prioritizing it
- 89% of top performers automate customer journeys
While these insights validate Mailchimp's strategic direction in the marketing automation space, they represent evolutionary rather than revolutionary changes to Intuit's business model or market position. The report serves more as a marketing tool to position Mailchimp's capabilities rather than indicating significant business transformation or revenue potential.
The Revenue Blueprint unpacks how data-driven marketers leverage emerging technologies to enhance engagement, personalize campaigns, and grow revenue
The Revenue Blueprint, a new report from Intuit Mailchimp, explores how marketers can foster growth in a rapidly-evolving digital environment. (Photo: Business Wire)
The Revenue Blueprint categorizes respondents into three groups: Baseline Marketers, who achieve consistent results using widely accepted marketing practices; Performance-Obsessed Marketers, who deliver results across key metrics through innovative tactics and cutting-edge technology; and Revenue Leaders, a subset of Performance-Obsessed Marketers who use optimal resources, tools, and investments to drive significant growth within high-revenue organizations. By observing the differences across these groups, the report shares how industry leaders can elevate their strategies in an increasingly competitive marketplace.
"Marketers today are expected to not only deliver immediate results, but also build meaningful, long-term connections with customers. That balance requires a deep understanding of customer needs and the ability to engage with them at the right moments," said Mark Lodwick, Director of Brand Experience at Intuit Mailchimp. "Your tools and how you deploy them can make all the difference. And marketers that lean on AI to power personalization, optimize customer journeys, and offload basic tasks are seeing strong results."
Four Revenue Pillars Marketers Must Embrace for Success and Business Growth
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Email’s enduring relevance: Almost two-thirds of marketers name email as the foundation of their marketing strategy, with
59% acknowledging the decline of search. Top marketers differentiate themselves by using email throughout the entire funnel, applying advanced tactics and integrating email with SMS to reach customers effectively.87% of Performance-Obsessed Marketers report that email is their top channel for generating awareness. -
Automation and the customer journey: While nearly all marketers use automation to manage email,
89% of Revenue Leaders automate nearly the entire customer journey—from initial contact to post-purchase engagement. This approach appears to be part of a winning strategy: Revenue Leaders also reported greater customer satisfaction, stronger brand awareness, and a higher return on investment in comparison to their peers. -
Data-powered personalization: There’s a technology knowledge gap driving sizable differences in data utilization between Baseline Marketers and top-performing marketers. Only
39% of Baseline Marketers use customer data platforms, compared to57% of Performance-Obsessed Marketers and64% of Revenue Leaders. And almost half of Revenue Leaders leverage data platforms for hyper-personalized interactions and predictive analytics, which may explain their higher engagement, loyalty, and conversion rates compared to other marketers. -
Investing in AI to drive business outcomes: Although
74% of total respondents use AI, findings show that Revenue Leaders leverage AI more effectively than other marketer groups by using it as a strategic assistant, combining generative and analytical AI to maximize outcomes. While Baseline and Performance-Obsessed Marketers primarily see efficiency and brand awareness gains, Revenue Leaders say AI has unlocked additional benefits like higher order values and increased customer lifetime value.
The Revenue Blueprint provides actionable insights for building smarter campaigns. By adopting the strategies of today’s leaders, marketers can better anticipate customer needs, build loyalty, and drive future growth.
Unlock how these four pillars can help you become a performance-obsessed marketer and download the full report.
About Intuit:
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
About The Revenue Blueprint:
Global online survey conducted by Ipsos on behalf of Intuit Mailchimp from April 5 to May 20, 2024 of 2,005 respondents, aged 18 to 65+, who are full-time or self-employed marketing professionals in mid-market companies (11-500 employees) across various industries. These professionals serve individual consumers and currently use email marketing online/software tools. The survey covered 3 global regions:
View source version on businesswire.com: https://www.businesswire.com/news/home/20241112799665/en/
Source: Intuit Inc.
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