Intuit QuickBooks Unveils Brand’s First-Ever Commercial for The Big Game

Rhea-AI Summary

Intuit (NASDAQ: INTU) will debut a 30-second ad featuring DJ Khaled during the Super Bowl on February 13, promoting QuickBooks and Mailchimp. This campaign, dubbed Early Start, aims to support new entrepreneurs by celebrating their emotional journey. The company also announced $25,000 grants for three Black-owned businesses in Los Angeles as part of their initiative to empower local communities. QuickBooks anticipates that 17 million new small businesses will be established in 2022, highlighting a growing market for their services.

Positive

• Launch of integrated Early Start campaign to support new entrepreneurs.
• 30-second ad during the Super Bowl featuring DJ Khaled to raise brand awareness.
• Collaboration with the Los Angeles Rams to provide $25,000 grants to Black-owned businesses, enhancing community engagement.
• Forecast of 17 million new small businesses in 2022 presents growth opportunities.

Negative

• None.

Features Musician DJ Khaled & Reveals How QuickBooks + Mailchimp Help Small Businesses

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- During the biggest football game of the season on February 13, Intuit QuickBooks will unveil a 30-second ad – the first-ever commercial for The Big Game dedicated to the QuickBooks and Mailchimp brands. The spot from Intuit (NASDAQ: INTU), the global technology platform that makes QuickBooks, TurboTax, Mint, Credit Karma, and Mailchimp, features Grammy award-winning musician and producer, DJ Khaled and will air in the fourth quarter. The ad, which will air in the U.S. and Canada, is part of QuickBooks’ new Early Start campaign that’s focused on helping new entrepreneurs succeed while navigating the duality of emotions many small business owners experience when pursuing their passions.

Grammy award-winning musician and producer, DJ Khaled (Photo: Business Wire)

“Our ad celebrates the entrepreneurial spirit and reveals the range of emotions that come with starting a small business. From excitement and confidence in their craft to anxiety and uncertainty about how to manage critical business operations, the ad blends this emotional journey with humor helped by DJ Khaled,” said Dan McCarthy, senior vice president, chief business officer at Intuit. “We're excited to have this incredible opportunity to inspire the millions of new entrepreneurs who will be watching the game and spotlight how QuickBooks and Mailchimp can help them succeed.”

Intuit is bringing QuickBooks and Mailchimp together to create a robust engine for small business success through an end-to-end platform that combines marketing tools and sales data to accelerate growth. Currently, QuickBooks Online customers can sync real-time customer data into Mailchimp and leverage its marketing tools to enhance engagement with new and existing customers.

Giving Back to Small Businesses in Los Angeles
In addition to the commercial, QuickBooks and Mailchimp teamed up with the Los Angeles Rams to provide $25,000 grants to three Black-owned businesses in and around Inglewood, Calif., the host city of The Big Game and future home of Intuit Dome. The three small business owners - Glow + Flow Beauty Supply, South LA Cafe and Burn Cycling - were selected because of their inspiring stories of starting and growing in their community. They were surprised with the growth grants last week and also received free one-year subscriptions to QuickBooks Online and Mailchimp. These efforts are part of Intuit’s long term commitment to the L.A. area to power prosperity in the local community, which includes its Prosperity Hub School District program that empowers the next generation of students to develop entrepreneurial and financial skills.

17 Million New Small Businesses Predicted in 2022
QuickBooks launched the Early Start campaign in January following its forecast that 17 million new small businesses will be formed in 2022. The multi-channel, integrated campaign includes refreshingly candid ads, educational content and resources, a social media campaign, and influencer activations to amplify authentic personal stories, all designed to encourage, inspire and help early start businesses succeed.

This “Early Start” ad for The Big Game was created in partnership with Intuit QuickBooks’ creative agency of record TBWA\Chiat\Day LA.

About Intuit
Intuit is the global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, QuickBooks, Mint, Credit Karma, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us for the latest information about Intuit, our products and services, and find us on social.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220211005512/en/

Intuit QuickBooks:

Dan Mahoney

Dan_Mahoney@intuit.com

Jen Garcia

Jeng@accesstheagency.com

Source: Intuit Inc.

FAQ

What is the focus of Intuit's new Super Bowl ad?

The ad focuses on celebrating the entrepreneurial spirit and supporting new entrepreneurs through QuickBooks and Mailchimp's services.

When will Intuit's Super Bowl ad featuring DJ Khaled air?

The ad will air during the Super Bowl on February 13.

What financial support is Intuit providing to businesses in Los Angeles?

Intuit is offering $25,000 grants to three Black-owned businesses in Los Angeles.

How many new small businesses are predicted to form in 2022?

QuickBooks forecasts that 17 million new small businesses will be established in 2022.

What is the purpose of the <b>Early Start</b> campaign?

The Early Start campaign aims to help new entrepreneurs succeed by providing resources and support.