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Intuit QuickBooks and the Professional Women’s Hockey League Announce Multi-year Canadian Partnership

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Intuit QuickBooks has announced a multi-year partnership with the Professional Women’s Hockey League (PWHL) in Canada. This partnership positions Intuit QuickBooks as the league's Official Accounting Software Partner, aiming to connect with Canada's evolving small business population, especially women in business.

The PWHL provides a platform to promote equal opportunities for women, who face unique challenges in business ownership. Through this collaboration, Intuit QuickBooks aims to highlight the resilience and leadership of women in the Canadian business community.

A survey by Intuit QuickBooks revealed that Canadian women-owned businesses face more financial strain but pursue entrepreneurial success at the same rate as men. The partnership will feature:

  • Showcasing stories of women-owned small businesses
  • Custom content for hockey fans and entrepreneurs
  • In-arena and at-home branding
  • Opportunities for customer and employee engagement

Stay tuned for unique experiences throughout the 2024 and 2025 seasons.

Intuit QuickBooks ha annunciato una partnership pluriennale con la Professional Women’s Hockey League (PWHL) in Canada. Questa collaborazione posiziona Intuit QuickBooks come il partner ufficiale per il software contabile della lega, con l'obiettivo di connettersi con l'evolvente popolazione di piccole imprese in Canada, in particolare le donne imprenditrici.

La PWHL offre una piattaforma per promuovere pari opportunità per le donne, che affrontano sfide uniche nella proprietà aziendale. Attraverso questa collaborazione, Intuit QuickBooks intende mettere in evidenza la resilienza e la leadership delle donne nella comunità imprenditoriale canadese.

Un sondaggio condotto da Intuit QuickBooks ha rivelato che le imprese di proprietà femminile in Canada affrontano maggiore stress finanziario ma perseguono il successo imprenditoriale alla stessa velocità degli uomini. La partnership includerà:

  • La presentazione di storie di piccole imprese di proprietà femminile
  • Contenuti personalizzati per appassionati di hockey e imprenditori
  • Branding durante le partite e a casa
  • Opportunità di coinvolgere clienti e dipendenti

Rimanete sintonizzati per esperienze uniche durante le stagioni 2024 e 2025.

Intuit QuickBooks ha anunciado una asociación multianual con la Professional Women’s Hockey League (PWHL) en Canadá. Esta colaboración posiciona a Intuit QuickBooks como el socio oficial del software de contabilidad de la liga, con el objetivo de conectar con la creciente población de pequeñas empresas en Canadá, especialmente mujeres empresarias.

La PWHL proporciona una plataforma para promover la igualdad de oportunidades para las mujeres, que enfrentan desafíos únicos en la propiedad de negocios. A través de esta colaboración, Intuit QuickBooks busca resaltar la resiliencia y el liderazgo de las mujeres en la comunidad empresarial canadiense.

Una encuesta de Intuit QuickBooks reveló que las empresas de propiedad femenina en Canadá enfrentan más estrés financiero, pero persiguen el éxito empresarial al mismo ritmo que los hombres. La asociación contará con:

  • La presentación de historias de pequeñas empresas de propiedad femenina
  • Contenido personalizado para aficionados al hockey y emprendedores
  • Branding en el estadio y en casa
  • Oportunidades para el compromiso de clientes y empleados

Estén atentos para experiencias únicas a lo largo de las temporadas 2024 y 2025.

인튜이트 퀵북스는 캐나다의 프로 여성 하키 리그(PWHL)와 다년간의 파트너십을 발표했습니다. 이 파트너십은 인튜이트 퀵북스를 리그의 공식 회계 소프트웨어 파트너로 자리매김하게 하며, 캐나다의 변화하는 중소기업 인구, 특히 여성 기업가와의 연결을 목표로 하고 있습니다.

PWHL은 여성들에게 평등한 기회를 촉진할 수 있는 플랫폼을 제공합니다. 이 협력을 통해 인튜이트 퀵북스는 캐나다 비즈니스 커뮤니티에서 여성의 회복력과 리더십을 강조하고자 합니다.

인튜이트 퀵북스의 설문 조사에 따르면, 캐나다의 여성 소유 기업들은 더 많은 재정적 압박을 받고 있지만 남성과 같은 비율로 기업 성공을 추구하고 있습니다. 파트너십은 다음과 같은 내용을 포함할 예정입니다:

  • 여성 소유 소기업의 스토리 소개
  • 하키 팬과 기업가를 위한 맞춤형 콘텐츠
  • 경기장 및 집에서의 브랜딩
  • 고객 및 직원 참여 기회

2024년과 2025년 시즌 동안 독특한 경험을 기대해 주세요.

Intuit QuickBooks a annoncé un partenariat pluriannuel avec la Professional Women’s Hockey League (PWHL) au Canada. Ce partenariat positionne Intuit QuickBooks en tant que partenaire officiel du logiciel de comptabilité de la ligue, visant à se connecter avec la population croissante de petites entreprises au Canada, en particulier les femmes entrepreneures.

La PWHL offre une plateforme pour promouvoir l'égalité des opportunités pour les femmes, qui font face à des défis uniques en matière de propriété d'entreprise. Grâce à cette collaboration, Intuit QuickBooks souhaite mettre en avant la résilience et le leadership des femmes dans la communauté des affaires canadienne.

Une enquête menée par Intuit QuickBooks a révélé que les entreprises détenues par des femmes au Canada subissent plus de pression financière, mais recherchent le succès entrepreneurial au même rythme que les hommes. Le partenariat comprendra :

  • Mise en avant des histoires de petites entreprises dirigées par des femmes
  • Contenu sur mesure pour les fans de hockey et les entrepreneurs
  • Branding dans l'arène et à domicile
  • Opportunités d'engagement des clients et des employés

Restez à l'écoute pour des expériences uniques tout au long des saisons 2024 et 2025.

Intuit QuickBooks hat eine mehrjährige Partnerschaft mit der Professional Women’s Hockey League (PWHL) in Kanada angekündigt. Diese Partnerschaft positioniert Intuit QuickBooks als den offiziellen Buchhaltungssoftware-Partner der Liga, mit dem Ziel, sich mit der sich entwickelnden kleinen Unternehmensbevölkerung in Kanada, insbesondere mit Frauen im Geschäftsleben, zu verbinden.

Die PWHL bietet eine Plattform zur Förderung von Chancengleichheit für Frauen, die mit einzigartigen Herausforderungen im Unternehmertum konfrontiert sind. Durch diese Zusammenarbeit möchte Intuit QuickBooks die Widerstandsfähigkeit und Führung der Frauen in der kanadischen Geschäftswelt hervorheben.

Eine Umfrage von Intuit QuickBooks ergab, dass weiblich geführte Unternehmen in Kanada stärker unter finanziellen Belastungen leiden, aber den unternehmerischen Erfolg im gleichen Maße wie Männer verfolgen. Die Partnerschaft wird Folgendes umfassen:

  • Vorstellung von Geschichten von kleinen Unternehmen im Besitz von Frauen
  • Individuelle Inhalte für Hockeyfans und Unternehmer
  • Branding in der Arena und zu Hause
  • Chancen zur Kunden- und Mitarbeiterbeteiligung

Bleiben Sie dran für einzigartige Erlebnisse während der Saisons 2024 und 2025.

Positive
  • Multi-year partnership with the PWHL enhances brand visibility.
  • Opportunity to connect with women in business, a key demographic.
  • Custom content and branding increase engagement with new audiences.
Negative
  • None.

The partnership will help Intuit QuickBooks reach Canadian women in business through the game-changing women's hockey league

TORONTO--(BUSINESS WIRE)-- Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced that it has entered into a multi-year partnership across Canada with the Professional Women’s Hockey League (PWHL), naming Intuit QuickBooks as the league's Official Accounting Software Partner.

The alliance will provide Intuit QuickBooks with an opportunity to connect with Canada’s growing and evolving small business population, including women in business. The newly formed PWHL provides a unique platform to drive equal opportunity for women, a demographic that faces unique barriers in business ownership.

“We are thrilled to partner with the Professional Women's Hockey League to support and empower women in the Canadian business community. Through this partnership, we aim to highlight the dedication, leadership, and resilience that women bring to our communities. At Intuit, championing a diverse and inclusive culture is core to our values, and we look forward to working with the PWHL to foster an environment where women can thrive in any industry they are a part of,” said Puja Subrun, Director of Marketing at Intuit QuickBooks Canada.

A survey conducted by Intuit QuickBooks found that Canadian women-owned businesses face greater financial strain. Despite this, women business owners are chasing entrepreneurial success and expansion at the same rate as their male counterparts. The opportunity for QuickBooks to partner with the PWHL further supports Intuit QuickBooks’ mission to provide equal opportunity for women in entrepreneurship, and showcase the important contribution they make to the Canadian economy.

“Intuit QuickBooks’ partnership is a meaningful addition to the PWHL, as their dedication to equality and support for small businesses across Canada aligns with our efforts to empower women in sports,” said Chelsea Purcell, PWHL Senior Director of Corporate Partnership. “With QuickBooks’ support, we can amplify our efforts to showcase talented women, foster inclusion, and inspire future generations of leaders and entrepreneurs on and off the ice.”

Intuit QuickBooks and the PWHL will work together to bring fans and entrepreneurs unique experiences throughout the season, including:

  • Showcasing the incredible stories of woman-owned small businesses in Canada
  • Custom content that will appeal to both hockey fans and entrepreneurs
  • A mix of in-arena and at-home branding through digitally enhanced dasherboards, rink board visibility, video screens and brand advertising spots aired during the game
  • New exciting opportunities to engage with customers and employees through events and hospitality

Stay tuned throughout the 2024 and 2025 season to see how Intuit QuickBooks will help fans get inspired by entrepreneurship and celebrate the growth and success of women in business.

About Intuit

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.ca and find us on social for the latest information about Intuit and our products and services.

About the Professional Women’s Hockey League (PWHL)

The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America comprised of six teams in Boston, Minnesota, Montréal, New York, Ottawa, and Toronto, each with rosters featuring the best women’s hockey players in the world. Launched on Jan. 1, 2024, the PWHL has broken multiple attendance records and holds the worldwide all-time record for a women’s hockey game. In 2024, the PWHL was recognized by Sports Business Journal as the Sports Breakthrough of the Year and received the top position in the first-ever Canadian edition of the Harris Poll, which ranks companies’ reputations. Visit thepwhl.com to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms @thepwhlofficial.

PWHL, the PWHL Logo, and PWHL team names and logos are trademarks of the PWHL. © PWHL 2024. All Rights Reserved.

Intuit QuickBooks:

Emily Stephan

emily_stephan@intuit.com

Nora Hickey

nora.hickey@edelman.com

Professional Women’s Hockey League (PWHL):

press@thepwhl.com

Source: Intuit Inc.

FAQ

What is the significance of the INTU and PWHL partnership for shareholders?

The partnership enhances Intuit QuickBooks' brand visibility and engagement with a key demographic, potentially driving long-term growth.

How will the INTU and PWHL partnership benefit Canadian women in business?

The partnership aims to highlight the resilience and leadership of women in business, providing them with greater visibility and support.

What kind of custom content will INTU create through its PWHL partnership?

Intuit QuickBooks will create content appealing to both hockey fans and entrepreneurs, including showcasing women-owned small businesses.

What branding opportunities will INTU leverage in the PWHL partnership?

Intuit QuickBooks will use in-arena and at-home branding, including dasherboards, rink boards, video screens, and advertising spots.

When will the unique experiences from the INTU and PWHL partnership be available?

Fans and entrepreneurs can expect unique experiences throughout the 2024 and 2025 seasons.

How does the INTU and PWHL partnership align with Intuit QuickBooks' mission?

The partnership supports Intuit QuickBooks' mission to provide equal opportunities for women in entrepreneurship and highlight their contributions to the economy.

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