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Overview of Greene Concepts Inc.
Greene Concepts Inc. (symbol: INKW) is a publicly traded company that provides premium artesian bottled water under its flagship brand, BE WATER. The company is dedicated to delivering high-quality, healthy, and enhanced beverage choices that not only fulfill hydration needs but also promote overall wellness. With an emphasis on purity and quality, its water is sourced ethically from spring and artesian wells located beneath the Blue Ridge Mountains, ensuring that each bottle meets strict quality and taste standards.
Core Business and Production Excellence
At its core, Greene Concepts operates a sophisticated beverage and bottling facility in Marion, North Carolina. The operation exemplifies state-of-the-art production through continuous process optimizations, including automated filling, capping, labeling, and stringent quality assurance protocols. The company follows detailed sanitation practices and regulatory compliance standards which include regular in-house and third-party testing to adhere to FDA-approved guidelines. This commitment to excellence in manufacturing establishes Greene Concepts as a dependable name in the premium bottled water segment.
Multi-Channel Distribution and Strategic Partnerships
The company enjoys a broad distribution network built on strategic alliances with notable retail giants and white-label partnerships. Its recent expansion includes distributing BE WATER through major retailers such as Walmart across multiple Southeastern states, significantly broadening market penetration. Additionally, Greene Concepts serves as a white-label manufacturer for other premium water brands. These strategic partnerships not only boost its revenue streams but also affirm the company’s adaptability and expansive market presence.
Greene Concepts, Inc. (OTC Pink: INKW) announced the distribution of its BE WATERTM artesian spring water at all Florida Turnpike Shell Gas Station service plazas. This initiative, carried out in collaboration with distributor H2O Artesian and Florida Turnpike Services, enhances brand visibility and accessibility, targeting nearly 3 million daily travelers. The product is priced between $1.49 and $1.99 per bottle, aiming to capture consumer attention through eye-catching displays. CEO Lenny Greene emphasized the importance of this expansion for future revenue growth.
Greene Concepts, Inc. (OTC Pink: INKW) announced an order from Camping World to ship over 10,000 cases of BE WATER to Jackson, Mississippi, addressing a severe water crisis in the area. The distribution aims to assist residents who lack access to basic water needs due to systemic issues within the city’s water system. Shipments will commence immediately, with potential for further orders. CEO Lenny Greene praised Camping World's humanitarian efforts, expressing support for Jackson's residents during this crisis.
Greene Concepts (OTC Pink: INKW) announces an expansion of its e-commerce merchandise via Shopify, showcasing branded products to enhance the company's visibility. New items include hats, hoodies, and stainless steel bottles under the BE WATER brand. Vice-President Amy McNally highlighted the platform's reliability for boosting sales and customer engagement. CEO Lenny Greene emphasized benefits like lower costs and improved sales opportunities, as the company aims to expand its retail presence nationally and increase awareness of its artesian spring water brand.
Greene Concepts, Inc. (OTC Pink: INKW) is enhancing its production capabilities by installing new equipment at its Marion, NC bottling plant for one-gallon water jug manufacturing. The upgraded line aims to meet growing white-label manufacturing demands. Key equipment includes a Debagging Table, Filler, Spot Labeler, and Case Packer. The installation process is expected to last around 10 weeks, with full operation anticipated by the end of October 2022. The company continues to comply with FDA regulations and aims to boost its product offerings and production efficiency.
Greene Concepts, Inc. (OTC Pink: INKW) has signed a distribution agreement with Lunchbox Distribution, LLC to distribute its CBD beverage, Happy Mellow, to over 1,500 retail locations across the U.S. This partnership aims to expand Greene's market presence and capitalize on the growing demand for CBD wellness products. Lunchbox Distribution specializes in hemp-based products and will leverage its sales network to promote Happy Mellow effectively. The collaboration combines efforts to enhance product visibility and availability, promising benefits for both companies and consumers.
Greene Concepts Inc. (OTC Pink: INKW) announced a significant distribution agreement with H2O Artesian, Inc., enhancing the availability of its flagship product, BE WATERTM, in over 200 grocery stores across the Southeastern U.S. This partnership aims to expand the consumer base significantly, as highlighted by Brian Adkins and Amy McNally from H2O Artesian. The deal positions BE WATERTM favorably in a growing bottled water market, where consumption rose 4.7% in 2021, reflecting a strong trend towards healthy beverage choices.
Greene Concepts, Inc. (OTC Pink: INKW) announced its sponsorship of Dawson "DK" Cram for the NASCAR Xfinity Series, commencing with the Darlington race on September 3, 2022. The BE WATER brand will feature prominently on Cram's racecar during this event and at additional races, including the September 10 event at Kansas Speedway. CEO Lenny Greene expressed enthusiasm for the partnership, highlighting the broader exposure for the company's beverage brands. The Xfinity Series has shown significant viewer growth, averaging 1.04 million viewers in 2021, almost double that of the Truck Series.
Greene Concepts Inc. (OTC Pink: INKW) has announced significant upgrades at its Marion, NC bottling plant to enhance operational efficiency. Key improvements include resurfacing of roadways and parking areas, an internal combustion forklift purchase for faster loading, and upgraded LED lighting. Vice President Amy McNally reported that the facility's professional painting will begin on August 27, enhancing both the interior and exterior. These enhancements aim to better accommodate increased sales and trailer traffic, thereby positioning the company for future growth.
Greene Concepts, Inc. (OTC Pink: INKW) has officially launched its immune support CBD beverage, Happy Mellow, now available on its website. The product features three flavors: “Be Well” Blood Orange Acai, “Be Energized” Lemon Lime, and “Be Calm” Plum Punch, priced at $29.99 for six packs. Happy Mellow incorporates a patent-pending water-soluble technology, enhancing effectiveness. The beverages contain vitamins and are produced in Colorado, ensuring quality and safety. The company anticipates growth in the industrial hemp market, projected to reach $17.24 billion by 2030.
Greene Concepts Inc. (OTC Pink: INKW) has donated a truckload of its BE WATERTM product to Jackson, Kentucky, helping residents affected by severe flooding. The donation includes 36,960 bottles distributed through the First Church of God. The flooding, termed a "1000 Year Flood" by The Weather Channel, claimed at least 37 lives and destroyed approximately 440 homes. Greene Concepts aims to aid rural residents still lacking access to potable water, highlighting both the urgency and community spirit amidst this tragedy.
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