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Overview of Greene Concepts Inc.
Greene Concepts Inc. (symbol: INKW) is a publicly traded company that provides premium artesian bottled water under its flagship brand, BE WATER. The company is dedicated to delivering high-quality, healthy, and enhanced beverage choices that not only fulfill hydration needs but also promote overall wellness. With an emphasis on purity and quality, its water is sourced ethically from spring and artesian wells located beneath the Blue Ridge Mountains, ensuring that each bottle meets strict quality and taste standards.
Core Business and Production Excellence
At its core, Greene Concepts operates a sophisticated beverage and bottling facility in Marion, North Carolina. The operation exemplifies state-of-the-art production through continuous process optimizations, including automated filling, capping, labeling, and stringent quality assurance protocols. The company follows detailed sanitation practices and regulatory compliance standards which include regular in-house and third-party testing to adhere to FDA-approved guidelines. This commitment to excellence in manufacturing establishes Greene Concepts as a dependable name in the premium bottled water segment.
Multi-Channel Distribution and Strategic Partnerships
The company enjoys a broad distribution network built on strategic alliances with notable retail giants and white-label partnerships. Its recent expansion includes distributing BE WATER through major retailers such as Walmart across multiple Southeastern states, significantly broadening market penetration. Additionally, Greene Concepts serves as a white-label manufacturer for other premium water brands. These strategic partnerships not only boost its revenue streams but also affirm the company’s adaptability and expansive market presence.
Greene Concepts is working to enhance the retail presence, awareness, and sales of its BE WATER brand in Walmart stores. The company's brand ambassador, Pancho Alvarez, is focused on positioning and promoting BE WATER to ensure it meets customer needs. He aims to visit stores, confirming adequate stock and optimal display, while leveraging social media for broader outreach. CEO Lenny Greene emphasizes Pancho's role in bolstering brand perception, customer relationships, and sales growth, aligning with the company's strategic objectives for 2024 and beyond. The initiative aims for national recognition of BE WATER.
Greene Concepts (INKW) reports significant growth in sales of its BE WATER™ brand on Walmart Marketplace. Since launching on Walmart.com on September 21, 2023, the company has seen an increase in online sales and positive customer reviews. CEO Lenny Greene highlights that Walmart Marketplace's rapid growth and efficiency have driven their sales and expanded their national reach. The company's Q3 financial report for April 30, 2024, shows improvements: sales up by 2.6%, inventory up by 4.9%, accounts receivable up by 130.2%, and accounts payable down by 65.8% compared to Q2. BE WATER is sourced and bottled in Marion, North Carolina.
On June 7, 2024, Greene Concepts (OTC Pink: INKW) and Tocca Life Holdings (OTC Pink: TLIF) announced their feature on New to the Street, a business show with a broad reach of 224 million households weekly. The interview with Greene Concepts CEO Lenny Greene highlighted significant milestones such as Walmart shelf placement for BE WATER™, continuous Walmart purchase orders, and the expansion of Tocca Life's rock climbing centers. The broadcast, aired on Bloomberg TV, emphasized the companies' growth and market presence. Greene expressed enthusiasm about the exposure, while Tocca Life's CEO Stephen Carnes noted the importance of their partnership and future growth initiatives.
Greene Concepts' BE WATER premium artesian spring water is now available at Walmart stores in North and South Carolina. The product has notable shelf and display placements, secured during Walmart's 2023 Open Call Event. Weekly shipments from their Marion, NC bottling plant will continue throughout the year. CEO Lenny Greene expressed gratitude for the support and noted the significant step in increasing awareness and sales. Consumers are encouraged to share their BE WATER purchases on social media.
Greene Concepts (OTC Pink: INKW) will begin fulfilling large-scale orders for gallon-sized artesian spring water starting in June at its Marion, NC bottling plant. The company has received multiple pre-orders which will result in monthly truckloads of gallon-sized bottles. Production capacity meets current and future demands, offering sales opportunities. The company purchased two Hess Machine Ozone Generators to ensure water purity without removing natural electrolytes or minerals. The new gallon assembly line is operational, aiming to meet high demand efficiently. Greene Concepts emphasizes reliability, sustainability, and product quality, bottling water sourced from North Carolina's Blue Ridge Mountains.
Greene Concepts Inc. (INKW) and Tocca Life Holdings partner to enhance health and wellness, focusing on fitness and hydration within the $4.5 trillion U.S. healthcare industry. Tocca Life's rock climbing centers and Greene Concepts' BE WATER brand aim to promote physical and mental well-being. With plans to expand nationally, the companies anticipate growth from increased interest in rock climbing and healthy beverage choices. The partnership signifies a synergistic approach to cater to the growing fitness market, with opportunities for consumer marketing and branding.
Greene Concepts Inc. (OTC PINK:INKW) has received blanket purchase orders from Walmart for its BE WATER™ artesian spring bottled water brand (six-pack configuration). Orders will be shipped weekly throughout 2024 and beyond, with the first order set for pickup today or tomorrow. This development follows the recent announcement of BE WATER's shelf placement in Walmart stores and highlights a promising year ahead for Greene Concepts. With the U.S. bottled water market valued at $44.6 billion in 2023, the company is well-positioned for growth and expansion. CEO Lenny Greene expresses confidence in the long-term partnership with Walmart, emphasizing the company's commitment to meeting consumer demand and maximizing this opportunity.
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