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Greene Concepts Inc. (OTC Pink: INKW) is a publicly traded company focused on providing high-quality, healthy, and enhanced beverage options to consumers. The company's flagship product, BE WATER, is a premium artesian bottled water sourced from spring and artesian wells in Marion, North Carolina. Greene Concepts has recently expanded its market reach through partnerships with Tocca Life Holdings, Inc., a health and wellness company.
With a commitment to promoting health and wellness, Greene Concepts aims to meet the nutritional needs of its customers while refreshing their mind, body, and spirit. The company has made significant strides in the $4.5 trillion U.S. healthcare industry by enhancing opportunities for mental and physical clarity through its products.
By focusing on well-being and consumer marketing, Greene Concepts and its partners, including Be Climbing Inc. and Aiguille Rock Climbing Center, are at the forefront of promoting healthy lifestyle choices. The recent expansion into Walmart stores and online marketplaces has enabled Greene Concepts to reach a wider audience and increase sales of its premium beverage brands.
Greene Concepts Inc. (OTC Pink: INKW) is promoting its BE WATER™ artesian spring water as a natural hydration solution for the summer season. The company emphasizes that BE WATER contains essential minerals and electrolytes such as calcium, magnesium, and silica, which offer various health benefits.
CEO Lenny Greene highlights the advantages of natural spring water over tap and purified bottled water, citing a January 2024 Banner Health article. He stresses that BE WATER's artesian source provides naturally filtered water enriched with minerals that support hydration, cell restoration, and energy boosting.
The company encourages consumers to 'Hydrate to Elevate' with BE WATER, emphasizing its role in promoting overall health and wellness. A 2017 Harvard School of Public Health article is referenced to underscore the importance of proper hydration for various bodily functions.
Greene Concepts, Inc. ($INKW) has hired Anderson Merchandisers to enhance the presence of its BE WATER™ product in Walmart stores across North and South Carolina. Anderson Merchandisers, known for its innovative retail merchandising solutions, will utilize advanced technology and data analytics to optimize BE WATER's product placement, inventory management, and sales strategies.
CEO Lenny Greene emphasized the importance of maximizing BE WATER's impact and sales at each Walmart location. Anderson's services are expected to ensure 95% or greater compliance in on-shelf availability and reorder levels. The partnership aims to increase sales, reduce shrinkage, and provide real-time monitoring of BE WATER's product movement, positioning the brand for ongoing success in Walmart stores.
Greene Concepts has been invited by Walmart to mentor new vendors at the 2024 Open Call event. This will occur at Walmart's HQ in Bentonville, Arkansas, on September 24-25. Greene Concepts, which received a Walmart 'Golden Ticket' for its BE WATER™ brand at the 2023 Open Call, will share best practices, including employee training and logistics. CEO Lenny Greene expressed pride in this recognition and aims to assist other companies in their Walmart onboarding journey. The event allows companies with golden tickets to sell their products in Walmart stores.
Greene Concepts is working to enhance the retail presence, awareness, and sales of its BE WATER brand in Walmart stores. The company's brand ambassador, Pancho Alvarez, is focused on positioning and promoting BE WATER to ensure it meets customer needs. He aims to visit stores, confirming adequate stock and optimal display, while leveraging social media for broader outreach. CEO Lenny Greene emphasizes Pancho's role in bolstering brand perception, customer relationships, and sales growth, aligning with the company's strategic objectives for 2024 and beyond. The initiative aims for national recognition of BE WATER.
Greene Concepts (INKW) reports significant growth in sales of its BE WATER™ brand on Walmart Marketplace. Since launching on Walmart.com on September 21, 2023, the company has seen an increase in online sales and positive customer reviews. CEO Lenny Greene highlights that Walmart Marketplace's rapid growth and efficiency have driven their sales and expanded their national reach. The company's Q3 financial report for April 30, 2024, shows improvements: sales up by 2.6%, inventory up by 4.9%, accounts receivable up by 130.2%, and accounts payable down by 65.8% compared to Q2. BE WATER is sourced and bottled in Marion, North Carolina.
On June 7, 2024, Greene Concepts (OTC Pink: INKW) and Tocca Life Holdings (OTC Pink: TLIF) announced their feature on New to the Street, a business show with a broad reach of 224 million households weekly. The interview with Greene Concepts CEO Lenny Greene highlighted significant milestones such as Walmart shelf placement for BE WATER™, continuous Walmart purchase orders, and the expansion of Tocca Life's rock climbing centers. The broadcast, aired on Bloomberg TV, emphasized the companies' growth and market presence. Greene expressed enthusiasm about the exposure, while Tocca Life's CEO Stephen Carnes noted the importance of their partnership and future growth initiatives.
Greene Concepts' BE WATER premium artesian spring water is now available at Walmart stores in North and South Carolina. The product has notable shelf and display placements, secured during Walmart's 2023 Open Call Event. Weekly shipments from their Marion, NC bottling plant will continue throughout the year. CEO Lenny Greene expressed gratitude for the support and noted the significant step in increasing awareness and sales. Consumers are encouraged to share their BE WATER purchases on social media.
Greene Concepts (OTC Pink: INKW) will begin fulfilling large-scale orders for gallon-sized artesian spring water starting in June at its Marion, NC bottling plant. The company has received multiple pre-orders which will result in monthly truckloads of gallon-sized bottles. Production capacity meets current and future demands, offering sales opportunities. The company purchased two Hess Machine Ozone Generators to ensure water purity without removing natural electrolytes or minerals. The new gallon assembly line is operational, aiming to meet high demand efficiently. Greene Concepts emphasizes reliability, sustainability, and product quality, bottling water sourced from North Carolina's Blue Ridge Mountains.
Greene Concepts Inc. (INKW) and Tocca Life Holdings partner to enhance health and wellness, focusing on fitness and hydration within the $4.5 trillion U.S. healthcare industry. Tocca Life's rock climbing centers and Greene Concepts' BE WATER brand aim to promote physical and mental well-being. With plans to expand nationally, the companies anticipate growth from increased interest in rock climbing and healthy beverage choices. The partnership signifies a synergistic approach to cater to the growing fitness market, with opportunities for consumer marketing and branding.
Greene Concepts Inc. (OTC PINK:INKW) has received blanket purchase orders from Walmart for its BE WATER™ artesian spring bottled water brand (six-pack configuration). Orders will be shipped weekly throughout 2024 and beyond, with the first order set for pickup today or tomorrow. This development follows the recent announcement of BE WATER's shelf placement in Walmart stores and highlights a promising year ahead for Greene Concepts. With the U.S. bottled water market valued at $44.6 billion in 2023, the company is well-positioned for growth and expansion. CEO Lenny Greene expresses confidence in the long-term partnership with Walmart, emphasizing the company's commitment to meeting consumer demand and maximizing this opportunity.