Proofpoint and Ingram Micro Team to Radically Simplify and Accelerate Sales Cycles for Partners
Proofpoint has expanded its partnership with Ingram Micro (NYSE: INGM) to revolutionize channel partner sales processes. Through Ingram Micro's Xvantage™ digital experience platform, partners can now deliver Proofpoint's cybersecurity solutions more efficiently to SMB customers.
The integration enables automated quoting, ordering, provisioning, and purchasing, reducing previously complex workflows from hours to minutes. Proofpoint's threat defense solutions, including Core People Protection, ZenGuide, and Proofpoint Essentials, offer protection against human-targeted cybersecurity threats, impersonation attempts, and supplier fraud.
As the first security SaaS company to fully embrace this level of automation, Proofpoint demonstrates its commitment to partner-first approach. The platform provides instantaneous quote generation, automated ordering, and rapid approval reception, allowing partners to scale their business more effectively.
Proofpoint ha ampliato la sua partnership con Ingram Micro (NYSE: INGM) per rivoluzionare i processi di vendita dei partner canale. Attraverso la piattaforma di esperienza digitale Xvantage™ di Ingram Micro, i partner possono ora fornire le soluzioni di cybersecurity di Proofpoint in modo più efficiente ai clienti delle piccole e medie imprese.
L'integrazione consente quotazioni, ordini, provisioning e acquisti automatizzati, riducendo flussi di lavoro precedentemente complessi da ore a minuti. Le soluzioni di difesa dalle minacce di Proofpoint, tra cui Core People Protection, ZenGuide e Proofpoint Essentials, offrono protezione contro le minacce di cybersecurity mirate agli esseri umani, tentativi di impersonificazione e frodi sui fornitori.
Essendo la prima azienda di sicurezza SaaS a sfruttare appieno questo livello di automazione, Proofpoint dimostra il suo impegno verso un approccio
Proofpoint ha ampliado su asociación con Ingram Micro (NYSE: INGM) para revolucionar los procesos de ventas de los socios de canal. A través de la plataforma de experiencia digital Xvantage™ de Ingram Micro, los socios ahora pueden ofrecer las soluciones de ciberseguridad de Proofpoint de manera más eficiente a los clientes de pequeñas y medianas empresas.
La integración permite presupuestos, pedidos, aprovisionamiento y compras automatizados, reduciendo flujos de trabajo previamente complejos de horas a minutos. Las soluciones de defensa contra amenazas de Proofpoint, incluidos Core People Protection, ZenGuide y Proofpoint Essentials, ofrecen protección contra amenazas de ciberseguridad dirigidas a personas, intentos de suplantación e fraude de proveedores.
Siendo la primera empresa de seguridad SaaS en adoptar plenamente este nivel de automatización, Proofpoint demuestra su compromiso con un enfoque centrado en el socio. La plataforma proporciona generación instantánea de cotizaciones, pedidos automatizados y recepción rápida de aprobaciones, permitiendo a los socios escalar sus negocios de manera más efectiva.
Proofpoint는 Ingram Micro (NYSE: INGM)와의 파트너십을 확장하여 채널 파트너의 판매 프로세스를 혁신하고 있습니다. Ingram Micro의 Xvantage™ 디지털 경험 플랫폼을 통해 파트너들은 이제 SMB 고객에게 Proofpoint의 사이버 보안 솔루션을 더 효율적으로 제공할 수 있습니다.
이 통합은 자동 견적, 주문, 프로비저닝 및 구매를 가능하게 하여 이전에는 몇 시간이 걸리던 복잡한 작업 흐름을 몇 분으로 단축합니다. Proofpoint의 위협 방어 솔루션인 Core People Protection, ZenGuide 및 Proofpoint Essentials는 사람을 대상으로 한 사이버 보안 위협, 사칭 시도 및 공급업체 사기로부터 보호합니다.
이 수준의 자동화를 완전히 수용한 최초의 보안 SaaS 기업으로서, Proofpoint는 파트너 우선 접근 방식에 대한 의지를 보여줍니다. 이 플랫폼은 즉각적인 견적 생성, 자동 주문 및 신속하게 승인받을 수 있도록 하여 파트너들이 비즈니스를 더 효과적으로 확장할 수 있도록 합니다.
Proofpoint a élargi son partenariat avec Ingram Micro (NYSE: INGM) pour révolutionner les processus de vente des partenaires canaux. Grâce à la plateforme d'expérience numérique Xvantage™ d'Ingram Micro, les partenaires peuvent désormais fournir les solutions de cybersécurité de Proofpoint de manière plus efficace aux clients PME.
L'intégration permet des devis, des commandes, du provisionnement et des achats automatisés, réduisant ainsi des flux de travail auparavant complexes de plusieurs heures à quelques minutes. Les solutions de défense contre les menaces de Proofpoint, y compris Core People Protection, ZenGuide et Proofpoint Essentials, offrent une protection contre les menaces de cybersécurité ciblant les personnes, les tentatives de usurpation d'identité et la fraude des fournisseurs.
En tant que première entreprise de sécurité SaaS à embrasser pleinement ce niveau d'automatisation, Proofpoint démontre son engagement envers une approche centrée sur le partenaire. La plateforme permet la génération instantanée de devis, des commandes automatisées et une réception rapide des approbations, permettant aux partenaires de développer leur activité de manière plus efficace.
Proofpoint hat seine Zusammenarbeit mit Ingram Micro (NYSE: INGM) ausgebaut, um die Vertriebsprozesse von Channel-Partnern zu revolutionieren. Über die digitale Erlebnisplattform Xvantage™ von Ingram Micro können Partner nun die Cybersecurity-Lösungen von Proofpoint effizienter an KMU-Kunden liefern.
Die Integration ermöglicht automatisierte Angebote, Bestellungen, Bereitstellungen und Käufe, wodurch zuvor komplexe Arbeitsabläufe von Stunden auf Minuten reduziert werden. Die Abwehrlösungen von Proofpoint, darunter Core People Protection, ZenGuide und Proofpoint Essentials, bieten Schutz gegen gezielte Cybersecurity-Bedrohungen, Identitätsdiebstahl und Betrug durch Anbieter.
Als das erste Sicherheits-SaaS-Unternehmen, das dieses Automatisierungsniveau vollständig übernimmt, zeigt Proofpoint sein Engagement für einen Partner-zuerst-Ansatz. Die Plattform bietet eine sofortige Angebotserstellung, automatisierte Bestellungen und einen schnellen Genehmigungsprozess, damit Partner ihr Geschäft effektiver skalieren können.
- First security SaaS company to achieve full API integration with Xvantage platform
- Streamlined sales process reducing workflow time from hours to minutes
- Recognition as a Leader in the 2024 Gartner Magic Quadrant for Email Security Platforms
- None.
Insights
The strategic partnership between Proofpoint and Ingram Micro marks a pivotal shift in cybersecurity distribution dynamics, introducing several key advantages for investors to consider:
Revenue Acceleration Potential: The implementation of end-to-end API integration and automated workflows through Xvantage significantly reduces the traditional sales cycle from hours to minutes. This operational efficiency could drive substantial revenue growth through:
- Increased transaction velocity and volume in the SMB segment
- Higher partner engagement due to reduced administrative overhead
- Improved customer acquisition rates through faster deployment capabilities
Market Position Enhancement: As the first security SaaS company to fully integrate with Xvantage's automation capabilities, Proofpoint gains a significant competitive advantage. This early-mover position could lead to:
- Increased market share in the rapidly growing SMB cybersecurity segment
- Stronger partner loyalty and stickiness
- Enhanced distribution efficiency compared to competitors
Economic Implications: The partnership's focus on operational automation presents multiple financial benefits:
- Reduced customer acquisition costs through streamlined processes
- Improved partner profitability through faster deal closure and reduced overhead
- Potential for higher margins through operational efficiency
Strategic Industry Impact: This partnership could reshape cybersecurity distribution standards by:
- Setting new benchmarks for distribution automation in the security sector
- Creating pressure on competitors to develop similar capabilities
- Accelerating the industry's shift toward platform-based distribution models
The endorsements from major partners like CDW and Optiv validate the platform's potential impact on channel economics. This transformation in procurement efficiency could lead to sustained competitive advantages and improved financial performance for both companies in the expanding cybersecurity market.
Channel partners benefit from an unparalleled agile procurement process to strengthen their business opportunities and close deals faster
Proofpoint’s threat defense solutions are now part of Ingram Micro’s Xvantage platform, which provides automated quoting, ordering, provisioning, and purchasing. By leveraging Xvantage’s self-service capabilities, partners benefit from a faster, more intuitive, and more efficient experience.
“Proofpoint’s integration with Ingram Micro’s Xvantage platform expedites and simplifies the entire sales cycle process, providing our partners a frictionless way to grow their business,” said Joe Sykora, senior vice president, Global Channel and Partner Sales at Proofpoint. “As the first security SaaS company to fully embrace this level of automation and self-service, we are transforming the way our channel partners can deliver our protection to SMBs. This expanded relationship underscores our commitment to a partner-first approach, empowering our partners to scale with velocity and efficiency.”
“Proofpoint has embraced Ingram Micro’s vision of ‘the platform becoming the business, and the business becoming the platform’,” said Victor Baez, senior vice president, Cloud and Global Vendor Engagement at Ingram Micro. “A proven innovator, Proofpoint’s all-in approach to email security, data protection, and threat intelligence is simplifying how businesses safeguard their employees and their digital assets. Together, we are solving industry complexities and empowering our channel partners to digitally operate smarter, faster, and more profitably.”
Transforming Technology Distribution: Immediate Value for Partners and Customers
Proofpoint’s threat defense lineup—including Core People Protection, ZenGuide and Proofpoint Essentials—offers powerful, multi-layered protection against the full range of threats that target people, including human-targeted cybersecurity threats, impersonation attempts and supplier fraud. It also simplifies employee behavior change with risk-based learning to foster a strong security culture. Additional Proofpoint threat protection solutions are expected to be available through Xvantage this year.
Ingram Micro’s Xvantage platform is a digital distribution experience that redefines business potential for technology providers by streamlining and automating traditionally complex B2B purchasing processes, delivering an intuitive, self-service experience akin to the simplicity of consumer platforms.
As an early adopter of the Xvantage platform’s full capabilities, Proofpoint is leading the charge in the security industry with full end-to-end API integration with Xvantage, including intelligent automation and self-service capabilities, setting a new standard for ease of doing business. Partners can free up their time to engage with more partners and customers, improve their lifecycle management and rapidly scale their pipeline with:
- Instantaneous quote generation for Proofpoint SKUs in a matter of seconds without special pricing approvals
- An automated ordering process through the click of a button
- Approval reception within minutes, dramatically reducing previously complex and manual workflows from hours into minutes and, in turn, protecting customers faster
“This relationship is a game-changer,” said Jeremy Weiss, executive security strategist at CDW. “Being able to generate quotes, present pricing, and finalize orders in minutes transforms the way we work with customers. Proofpoint and Ingram Micro have made it faster and easier than ever to deliver critical human-centric security solutions.”
“The growing alliance between Proofpoint and Ingram Micro presents an effective and efficient procurement process, transforming the way we work with our clients,” said Scott Goree, senior vice president of partners, alliances and ecosystems at Optiv. “The integration and automation of Ingram Micro’s Xvantage platform delivers critical human-centric security solutions that focus on positive business outcomes.”
Proofpoint was recently recognized by Ingram Micro for its innovative use of the Xvantage platform, achieving full API integration and end-to-end automation for commercial operations. Proofpoint was also recently named a Leader for its Ability to Execute and Completeness of Vision in the 2024 Gartner® Magic Quadrant™ for Email Security Platforms.
Partners can start leveraging the Xvantage platform today to streamline their operations and protect their customers with Proofpoint’s human-centric security faster than ever before. To access Proofpoint’s solutions through Ingram Micro Xvantage, visit www.ingrammicro.com.
To find out more about Proofpoint’s threat defense solutions, please visit: https://www.proofpoint.com/us/products/protect-people
About Proofpoint, Inc.
Proofpoint, Inc. is a leading cybersecurity and compliance company that protects organizations’ greatest assets and biggest risks: their people. With an integrated suite of cloud-based solutions, Proofpoint helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber attacks. Leading organizations of all sizes, including
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Proofpoint is a registered trademark or tradename of Proofpoint, Inc. in the
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PROOFPOINT MEDIA CONTACT:
Estelle Derouet
Proofpoint, Inc.
pr@proofpoint.com
Source: Proofpoint, Inc.
FAQ
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