Ingram Micro Elevates the Power of Community
Ingram Micro (NYSE: INGM) announced the merger of its two partner communities - SMB Alliance and Trust X Alliance (TXA) - under the unified Trust X Alliance brand. The combined community, now designated as Elite members of the new Ingram Micro Ultra loyalty program, comprises over 500 Technology Advisors and MSPs globally.
The company appointed John Fago as executive director of worldwide growth marketing and Kelly Sander as executive director of U.S. SMB sales to lead the community. The merged entity has established presence in the U.S., Canada, U.K., Austria, Switzerland, and Germany, with members frequently recognized in prestigious channel trade lists including CRN's MSP 500 and Channel Futures' MSP 501.
The expanded Trust X Alliance community aims to enhance collaboration, knowledge sharing, and strategic growth opportunities among its members. Membership is by nomination and invitation only, with plans for a Leadership Summit in March 2025 focusing on mindset, growth, applied technology, and business excellence.
Ingram Micro (NYSE: INGM) ha annunciato la fusione delle sue due comunità partner - SMB Alliance e Trust X Alliance (TXA) - sotto il marchio unificato Trust X Alliance. La comunità combinata, ora designata come membri Elite del nuovo programma di fedeltà Ingram Micro Ultra, comprende oltre 500 Technology Advisors e MSP a livello globale.
L'azienda ha nominato John Fago come direttore esecutivo del marketing per la crescita globale e Kelly Sander come direttore esecutivo delle vendite SMB negli Stati Uniti per guidare la comunità. L'entità fusa ha una presenza consolidata negli Stati Uniti, Canada, Regno Unito, Austria, Svizzera e Germania, con membri frequentemente riconosciuti in prestigiose liste commerciali di settore, tra cui il MSP 500 di CRN e il MSP 501 di Channel Futures.
La comunità espansa di Trust X Alliance mira a migliorare la collaborazione, la condivisione delle conoscenze e le opportunità di crescita strategica tra i suoi membri. L'iscrizione è solo su nomina e invito, con piani per un Leadership Summit a marzo 2025 focalizzato su mentalità, crescita, tecnologia applicata e eccellenza aziendale.
Ingram Micro (NYSE: INGM) anunció la fusión de sus dos comunidades asociadas - SMB Alliance y Trust X Alliance (TXA) - bajo la marca unificada Trust X Alliance. La comunidad combinada, ahora designada como miembros Elite del nuevo programa de lealtad Ingram Micro Ultra, comprende más de 500 Asesores Tecnológicos y MSP a nivel mundial.
La empresa nombró a John Fago como director ejecutivo de marketing de crecimiento global y a Kelly Sander como director ejecutivo de ventas SMB en EE. UU. para liderar la comunidad. La entidad fusionada tiene presencia establecida en EE. UU., Canadá, Reino Unido, Austria, Suiza y Alemania, con miembros frecuentemente reconocidos en prestigiosas listas comerciales del sector, incluyendo el MSP 500 de CRN y el MSP 501 de Channel Futures.
La comunidad ampliada de Trust X Alliance tiene como objetivo mejorar la colaboración, el intercambio de conocimientos y las oportunidades de crecimiento estratégico entre sus miembros. La membresía es solo por nominación e invitación, con planes para una Cumbre de Liderazgo en marzo de 2025 centrada en mentalidad, crecimiento, tecnología aplicada y excelencia empresarial.
인그램 마이크로 (NYSE: INGM)는 두 파트너 커뮤니티인 SMB 얼라이언스와 트러스트 X 얼라이언스 (TXA)의 통합을 발표했습니다. 이제 통합된 커뮤니티는 새로운 인그램 마이크로 울트라 로열티 프로그램의 엘리트 회원으로 지정되며, 전 세계적으로 500명 이상의 기술 고문 및 MSP로 구성됩니다.
회사는 존 파고를 글로벌 성장 마케팅의 전무 이사로, 켈리 샌더를 미국 SMB 영업의 전무 이사로 임명하여 커뮤니티를 이끌도록 했습니다. 통합된 단체는 미국, 캐나다, 영국, 오스트리아, 스위스 및 독일에 존재감을 확립했으며, 회원들은 CRN의 MSP 500 및 Channel Futures의 MSP 501과 같은 권위 있는 채널 무역 목록에서 자주 인정받고 있습니다.
확대된 트러스트 X 얼라이언스 커뮤니티는 회원 간의 협업, 지식 공유 및 전략적 성장 기회를 향상시키는 것을 목표로 합니다. 회원 자격은 추천 및 초대를 통해서만 가능하며, 2025년 3월에 사고 방식, 성장, 적용 기술 및 비즈니스 우수성에 중점을 둔 리더십 서밋이 계획되어 있습니다.
Ingram Micro (NYSE: INGM) a annoncé la fusion de ses deux communautés partenaires - SMB Alliance et Trust X Alliance (TXA) - sous la marque unifiée Trust X Alliance. La communauté combinée, désormais désignée comme membres Elite du nouveau programme de fidélité Ingram Micro Ultra, comprend plus de 500 conseillers technologiques et MSP à l'échelle mondiale.
L'entreprise a nommé John Fago en tant que directeur exécutif du marketing de croissance mondial et Kelly Sander en tant que directeur exécutif des ventes SMB aux États-Unis pour diriger la communauté. L'entité fusionnée a établi une présence aux États-Unis, au Canada, au Royaume-Uni, en Autriche, en Suisse et en Allemagne, avec des membres fréquemment reconnus dans des listes commerciales prestigieuses, y compris le MSP 500 de CRN et le MSP 501 de Channel Futures.
La communauté élargie de Trust X Alliance vise à améliorer la collaboration, le partage des connaissances et les opportunités de croissance stratégique parmi ses membres. L'adhésion se fait uniquement sur nomination et invitation, avec des plans pour un Sommet de Leadership en mars 2025 axé sur l'état d'esprit, la croissance, la technologie appliquée et l'excellence commerciale.
Ingram Micro (NYSE: INGM) hat die Fusion seiner beiden Partnergemeinschaften - SMB Alliance und Trust X Alliance (TXA) - unter der einheitlichen Marke Trust X Alliance angekündigt. Die kombinierte Gemeinschaft, die jetzt als Elite-Mitglieder des neuen Ingram Micro Ultra Treueprogramms bezeichnet wird, umfasst über 500 Technologieberater und MSPs weltweit.
Das Unternehmen ernannte John Fago zum Executive Director für globales Wachstummarketing und Kelly Sander zum Executive Director für SMB-Vertrieb in den USA, um die Gemeinschaft zu leiten. Die fusionierte Einheit hat eine etablierte Präsenz in den USA, Kanada, Großbritannien, Österreich, der Schweiz und Deutschland, wobei Mitglieder häufig in angesehenen Handelslisten, darunter CRNs MSP 500 und Channel Futures' MSP 501, anerkannt werden.
Die erweiterte Trust X Alliance-Gemeinschaft hat zum Ziel, die Zusammenarbeit, den Wissensaustausch und strategische Wachstumschancen unter ihren Mitgliedern zu verbessern. Die Mitgliedschaft erfolgt nur auf Nominierung und Einladung, mit Plänen für einen Leadership Summit im März 2025, der sich auf Denkweise, Wachstum, angewandte Technologie und Geschäftsexzellenz konzentriert.
- Creation of larger, unified community strengthening market presence
- Elite status designation in new Ultra loyalty program
- Expansion of geographical footprint across multiple countries
- Strategic appointment of new executive leadership
- None.
The company brings two Five-Star partner communities together, creating a strong 500+, industry-leading global peer-to-peer community of premiere Technology Advisors and MSPs
As part of the community’s strategic alignment with the business, Ingram Micro also announced the appointment of two exemplary sales, marketing, and business growth executives to champion the community internally and externally. John Fago, executive director of worldwide growth marketing, and Kelly Sander, executive director of
The Power of Community: Stronger Together
The combined membership holds thousands of advanced technical product and services specializations. The community also has a longstanding reputation for signaling industry trends and technologies and finding efficient and effective ways to solve core, critical, and complex business challenges.
“We are growing together by increasing our strategic revenue and expanding our networks, nurturing our talent, and developing our teams to advance our skills and elevate our role as trusted advisors,” said Hans Mize,
“The coming together of these two high-performing communities is good for business and great for growth—personally and professionally, and with other community members, as well as Ingram Micro and our vendor partners,” said Bill Blum,
Ingram Micro Community Continues to Lead in the Industry
With an established and growing footprint in the
“As one community, we are smarter, more resourceful, and have a real market gain when it comes to seeing trends, sharing insights, and actioning better business and technology practices,” said Mark Sutor, Canadian president of Trust X Alliance and vice president and general manager, Access Group.
“The coming together of these two successful communities brings even greater focus to the growing influence, value, and voice of our customers worldwide,” said Jennifer Anaya, senior vice president, Global Marketing, Ingram Micro. “The expanded 2025 Trust X Alliance community strengthens our ability to collaborate more strategically with the membership—including our vendors—around knowledge, growth, and scale. It also enables our team to do more for our members, including actioning a broader and deeper bench of resources and finding more ways to use Xvantage to help build their advantage.”
Membership in Ingram Micro’s Trust X Alliance community is by nomination and invitation only. In March 2025, Ingram Micro will host its second annual Trust X Alliance Leadership Summit. This exclusive Summit is designed for business owners and chief executives within the Trust X Alliance community. Focused on mindset, growth, applied technology, and business excellence, key members of Ingram Micro’s executive leadership, sales, and marketing teams will also participate in the event’s collaborative workshops, alongside key leaders of the Trust X Alliance vendor community.
For more information on Trust X Alliance, click here.
About Ingram Micro
Ingram Micro is a leading technology company in the global information technology ecosystem. With the ability to reach nearly
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Source: Ingram Micro
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